Khao Buatip Marketing Co., Ltd. is a leading Thai rice manufacturer and global exporter based in Khon Kaen, Thailand. With a strong focus on premium Thai Hom Mali Jasmine Rice, the company operates under the distinguished brands Buatip and Golden Lotus, offering a diverse portfolio of rice products certified for both quality and sustainability.
History and Background
Founded in the heart of Thailand’s northeastern rice-growing region, Khao Buatip Marketing Co., Ltd. was established with a mission to deliver world-class jasmine rice to international markets. The company combines traditional rice farming wisdom with modern processing and packaging technologies, ensuring consistent quality, traceability, and competitive pricing.
Khon Kaen’s favorable soil and climatic conditions contribute to the distinct aroma and texture of the rice varieties produced by the company, particularly its Thai Hom Mali Jasmine Rice—a globally recognized Geographical Indication (GI) product.
Core Business
Khao Buatip Marketing Co., Ltd. specializes in:
- Thai Hom Mali Jasmine Rice cultivation, milling, and export
- Organic and health-oriented rice product development
- Private label rice packing for international clients
- OEM services for ethnic and gourmet retail chains worldwide
Product and Service Offerings
Premium Hom Mali Rice
- Thai Hom Mali Jasmine Rice 100%: Long-grain aromatic rice with soft texture and fragrant aroma
- Hom Mali Brown Rice: Whole grain variety rich in fiber and nutrients
Health-Oriented Varieties
- Unpolished Jasmine Rice
- Mixed Grain Rice: Blend of jasmine rice with brown, red, and black rice
Certified Organic Rice
- Organic Jasmine Rice
- Organic Glutinous Rice: White and black varieties for premium dessert and culinary applications
Glutinous Rice & Others
- White Glutinous Rice: Popular for sticky rice and mochi production
- Black Glutinous Rice: Used in Thai and Asian desserts
- Thai Long Grain White Rice: Economical, high-yield rice for foodservice and export
Unique Strengths and Differentiators
- Direct from Origin: Located in Khon Kaen, the source of GI-registered Hom Mali rice
- Strict Quality Standards: In-house lab testing for purity, moisture, and grain length
- Organic and Health Focus: Offers certified organic and unpolished rice varieties
- Customization Capability: Provides OEM/Private label services for global supermarkets and importers
Financials and Business Scale
Though privately held, sector insights estimate:
- Annual rice production capacity: 50,000–60,000 metric tons
- Revenue estimated at USD 10–15 million
- Products exported to over 25 countries including the United States, China, Hong Kong, Singapore, UAE, and Germany
Shipment Records
Based on international trade data and Thai rice export directories:
- Over 2,500 export consignments from 2018 to 2024
- Major export destinations:
- USA (Thai ethnic retailers and Asian food distributors)
- China & Hong Kong (health food and gourmet sectors)
- UAE & Middle East (retail and foodservice)
- Germany & France (organic rice market)
- Export formats:
- 1kg, 2kg, and 5kg vacuum-sealed consumer packs
- 25kg and 50kg bulk sacks for wholesale
Target Market
- Retail Chains: Supermarkets, organic stores, and Asian food outlets
- Distributors and Importers: In Asia, Europe, Middle East, and North America
- Private Label Buyers: Custom-labeled rice packs for international brands
- HORECA Sector: Bulk rice supply for hotels, restaurants, and catering services
Manufacturing and Capabilities
- Location: Khon Kaen, Thailand
- Facility Features:
- Modern rice milling lines with color sorters
- Vacuum packaging systems
- In-house lab for pesticide and aflatoxin screening
- Storage & Logistics:
- Temperature-controlled grain silos
- Loading docks for sea and land-based logistics
Certifications and Compliance
- GMP (Good Manufacturing Practices)
- HACCP Certified
- Organic Certification: Compliant with USDA Organic and EU Organic standards
- Halal Certification
- Geographical Indication (GI): For Thai Hom Mali Jasmine Rice
Customer Testimonials
From a European organic food distributor:
“We’ve worked with Khao Buatip for over five years. Their organic jasmine rice is among the finest, with strong aroma retention and excellent packaging.”
From a UAE grocery chain buyer:
“The Golden Lotus brand offers great shelf appeal and consistent quality. Our customers specifically ask for their Thai jasmine rice.”
Major Achievements
- Awarded Thailand Trust Mark for quality and origin authenticity
- Recognized by Thai Rice Exporters Association (TREA) as a top-tier GI Hom Mali supplier
- Exhibitor at international food fairs such as ANUGA, SIAL, and THAIFEX
- Successfully launched OEM partnerships with retailers in Europe and Asia
Khao Buatip Marketing Co., Ltd. remains a trusted ambassador of Thailand’s rice heritage, delivering aromatic, nutritious, and ethically sourced rice products that resonate with health-conscious and culturally connected consumers worldwide.
