logo
T2

Exhibiting at Thaifex - Anuga Asia 2025

IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Product Categories:

Beverages, Snack Foods

Products:

Organic Rice Products: White Rice, Brown Rice, Germinated Brown Rice

Processed Rice Products: Rice Crackers, Rice Snacks

Beverages: Fruit Juices, Herbal Drinks

Snack Foods: Coconut Snacks

Khaowsook Nakhonphanom Co., Ltd. is a Thailand-based food manufacturing company rooted in the northeastern region of the country. With a focus on health-conscious and organic rice products, Khaowsook has built a brand synonymous with wellness, sustainability, and local agricultural empowerment. Operating from Mueang Nakhon Phanom, the company leverages regional agricultural abundance and advanced processing techniques to produce high-quality rice and rice-derived products.

Company Overview

Khaowsook Nakhonphanom Co., Ltd. has established itself as a significant player in Thailand’s health food segment, with a specialization in organic rice cultivation and rice-based product development. Under the leadership of Nongluck Asavasakulchai, the company emphasizes sustainable farming, fair-trade practices, and community development.

Core Business

The company is primarily engaged in the production and distribution of:

  • Organic Rice Products

    • White Jasmine Rice
    • Brown Rice
    • Germinated Brown Rice (GABA Rice)
  • Processed Rice-Based Products

    • Rice Crackers
    • Rice Snacks
  • Healthy Beverages

    • Natural Fruit Juices
    • Herbal and Functional Drinks
  • Snack Foods

    • Coconut-based snacks
    • Gluten-free, low-sugar options

These products are marketed under the brand name “Khaowsook”, representing purity and health, in alignment with consumer trends leaning toward clean-label and organic foods.

Specialization and Unique Selling Proposition

Khaowsook’s core USP lies in its certified organic rice sourced from smallholder farmers in Nakhon Phanom and neighboring provinces. The company uses GABA rice (germinated brown rice) as a flagship product, known for its rich nutritional profile, particularly beneficial for cardiovascular and neurological health.

The company adds value by integrating vertical operations—from sourcing to packaging—ensuring traceability, quality control, and environmental stewardship. This direct-from-source positioning allows Khaowsook to offer competitive pricing and full control over food safety standards.

Financials

While detailed revenue figures are not publicly disclosed, Khaowsook’s participation in international food expos and growing footprint in export directories indicate a steady growth trajectory, particularly in premium health food exports. The company has received support under Thai government trade promotion schemes and agribusiness development programs.

Export and Shipment Data

Though no public shipment database shows extensive international trade under the company’s registered name, Khaowsook is listed in various export directories and trade fairs such as:

  • THAIFEX – Anuga Asia
  • Organic & Natural Expo Thailand
  • DITP’s Organic Export Promotion Programs

Target markets include:

  • Japan
  • Singapore
  • Europe (Germany, Netherlands)
  • United States

These regions represent key demand clusters for organic rice and health-oriented snacks, especially among Asian food importers and organic product retailers.

Target Market

Khaowsook targets the following segments:

  • Health-conscious consumers
  • Organic food retailers
  • Specialty Asian grocery chains
  • Export distributors in health and wellness sectors

Capabilities

Khaowsook operates with modern processing capabilities that allow:

  • Low-temperature milling for nutrient retention
  • High-hygiene packaging standards
  • R&D in developing functional snacks and beverages

Its production capacity is aligned with small-to-medium scale enterprises, capable of both OEM and private label manufacturing.

Certifications and Compliance

Although specific certifications are not publicly listed on the company's website, companies in this category typically comply with:

  • Thai Organic Standards
  • GMP (Good Manufacturing Practices)
  • FDA Thailand
  • Participation in Organic Agriculture Certification Thailand (ACT)

Verification of these certifications would be accessible through trade fair participation documents or direct company contact.

Customer Testimonials

Due to limited direct consumer interface online, verified testimonials are not available. However, recurring participation in trade exhibitions and government-endorsed programs reflects a positive industry reputation and continued buyer interest.

Major Achievements

  • Promotion under Thai Organic Brand Campaigns by the Ministry of Commerce
  • Brand Recognition in Northeastern Thailand as a leader in health rice products
  • Trade Representation in multiple international exhibitions, positioning the company for global visibility
  • Community Empowerment Model, sourcing directly from local farmer networks, supporting sustainable agricultural ecosystems