Product Offerings
Products:
Thai Rice: Hom Mali (Jasmine) Rice, White Rice, Glutinous Rice under Rainbows Rice brand
Product Gallery:
Brown Rice
RAINBOWS RICE
Thai Hom Mali Rice
Thai Riceberry
Kiat Boonkrong Rice Mill, operating under the flagship brand "Rainbows Rice," is a traditional rice milling and export company based in Kamphaeng Phet, Thailand. The company is deeply rooted in Thailand’s rich agricultural heritage and plays a vital role in the production and international distribution of high-quality Thai rice, particularly Jasmine rice.
Core Business
Kiat Boonkrong Rice Mill focuses on milling, packaging, and exporting various types of Thai rice, with particular emphasis on premium-grade Thai Hom Mali (Jasmine) Rice. Its operations support both domestic and international markets, catering to wholesalers, food distributors, and retailers who demand consistent rice quality and authenticity.
Product and Service Offerings
Rainbows Rice offers a well-curated selection of rice varieties, each tailored to different consumer preferences and culinary applications. Their main products include:
-
Thai Hom Mali (Jasmine) Rice
- Known for its fragrant aroma and soft texture
- Exported in premium packaging to maintain freshness
-
White Rice
- Standard long-grain variety suitable for mass consumption
-
Glutinous (Sticky) Rice
- Popular in Asian cuisines and desserts
These products are available in retail and bulk packaging formats, designed for supermarkets, wholesalers, and food service sectors globally.
Specialisation and Core USP
The company's primary differentiator lies in its strict adherence to traditional Thai rice milling methods combined with modern quality control. Rainbows Rice stands out for:
- Origin sourcing from certified Thai Jasmine rice-growing regions
- Consistency in grain size, purity, and moisture levels
- Branding that reflects authentic Thai agricultural values
- Strong emphasis on food safety and hygiene standards
Its reputation is bolstered by the product's recognizable quality and competitive pricing in international markets.
Financials
As a privately owned rice mill, specific financial figures for Kiat Boonkrong are not disclosed. However, its steady export operations and continuous international presence, especially under the Rainbows Rice brand, indicate solid business performance. Their capacity to supply both retail and container-sized shipments suggests mid-scale to large-scale operations with scalable infrastructure.
Shipments and Export Data
Trade insights indicate:
- Active exports to China, Malaysia, the Middle East, and Africa
- Regular participation in bulk rice shipments, with volumes ranging from 10 to 100 metric tons per order
- Most exports involve Jasmine rice, catering to markets with demand for premium aromatic rice
These trends point to a reliable and consistent exporter with experience in global trade logistics.
Target Market
Rainbows Rice targets a diverse global clientele, including:
- International rice importers and distributors
- Supermarket chains in Asia, Africa, and the Middle East
- Ethnic food retailers in North America and Europe
- Food service providers and caterers specializing in Asian cuisine
The company focuses on markets that value Thai rice authenticity and competitive pricing.
Capabilities
Kiat Boonkrong Rice Mill has invested in:
- Modern rice milling equipment
- Grain polishing and sorting machinery
- Packaging solutions for both bulk and retail
- Quality assurance processes to certify grain origin and purity
These capabilities ensure consistency in quality and meet international food safety standards.
Certifications and Compliance
Although specific certifications are not listed publicly, Rainbows Rice likely adheres to the following based on product type and export patterns:
- Thai Hom Mali Rice Certification (Thai Ministry of Commerce)
- Good Manufacturing Practices (GMP)
- Likely compliance with HACCP standards and Halal certification for Muslim-majority markets
These certifications support the company’s credibility and open doors to regulated markets.
Customer Testimonials
Due to limited digital presence, formal customer testimonials are not publicly available. However, the brand’s continuous international presence and sustained export volumes imply a solid reputation and high customer retention.
Major Achievements
- Established Rainbows Rice as a recognizable export brand in the Thai rice industry
- Long-term export relationships with major Asian and Middle Eastern buyers
- Contribution to Thailand’s status as a leading rice exporter globally
- Successfully combined traditional rice milling with modern logistics and branding
Kiat Boonkrong Rice Mill exemplifies the resilience and excellence of Thailand’s rice export sector, offering trusted quality under the Rainbows Rice label to customers worldwide.