Kinnorn Co., Ltd., based in Bangkok, Thailand, is an award-winning manufacturer, exporter, and social enterprise dedicated to the development of functional food products made from Thai black rice. Operating under the brand names Bioblack and Pohsri, the company has pioneered the commercial transformation of indigenous black rice varieties into innovative, nutrient-rich consumer goods. Their operations are deeply rooted in community development and sustainable agriculture, supporting farmers across Northern Thailand.
Core Business and Product Portfolio
Kinnorn’s offerings focus on high-antioxidant, gluten-free, and health-promoting food products derived from organic black rice:
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Black Rice Granola (Bioblack Series):
- Bioblack Original: Roasted black rice clusters with cashew, raisin, and sesame
- Bioblack Honey: Sweetened with natural Thai honey, high in iron and fiber
- Bioblack Chocolate: Enhanced with cacao powder, black sesame, and coconut sugar
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Organic Black Rice:
- Lanna GI Black Sticky Rice: Geographical Indication-protected variety, organically farmed by Northern hill tribes
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Specialty Health Foods:
- Instant Edamame Beverage Powder: High-protein, non-GMO soy-based drink mix designed for heart health and digestion
These products cater to the growing global demand for clean-label, plant-based, and naturally functional foods.
Unique Selling Proposition (USP)
Kinnorn stands apart through:
- Direct farm sourcing from over 60 contract organic farmers in Northern Thailand
- Use of Lanna GI certified black rice, rich in anthocyanin and fiber
- Sustainable and chemical-free farming practices
- Development of products with functional health claims such as cholesterol reduction and digestive support
- Social business model providing profit-sharing and training to local farmers
The company merges nutritional science, indigenous knowledge, and social impact.
Market Reach and Export Performance
Kinnorn has steadily expanded its export footprint since its inception, focusing on premium health food markets. The company's products are present in:
- Southeast Asia: Thailand (domestic market leader), Singapore, Malaysia
- East Asia: Japan, South Korea
- North America: United States, Canada
- Europe: Germany, France
According to available trade insights:
- Annual export shipments exceed 100,000 retail units
- Granola SKUs account for over 60% of total revenue
- Active participation in organic and wellness product exhibitions, including Natural & Organic Products Asia and THAIFEX
Financial and Operational Overview
While Kinnorn operates as a privately held social enterprise, data suggests:
- Estimated annual revenue: USD 1–1.5 million
- Production facility: HACCP-compliant processing plant in Bangkok suburbs
- Workforce: 25–30 employees, plus 60+ contract farmers
- Modular operations allow scalable output for B2B and B2C demand
The company reinvests 30% of its profits into community upliftment and agricultural education.
Certifications and Quality Assurance
Kinnorn ensures product and operational compliance with:
- USDA Organic and EU Organic Certifications
- Geographical Indication (GI) Status for black sticky rice
- HACCP and GMP Certification for food safety
- Thailand FDA Registration for all consumer products
- Ongoing quality audits and soil testing at source farms
These certifications allow Kinnorn to serve regulated health food markets internationally.
Target Customers and Channels
The brand primarily targets:
- Health-conscious consumers (vegetarian, vegan, gluten-free, clean-label)
- Specialty and organic food retailers
- Health food distributors and importers
- Hotels, wellness resorts, and fitness centers
- Private label buyers looking for functional grains and snack innovation
Kinnorn supports both B2B partnerships and D2C online commerce through its official website and health product marketplaces.
Infrastructure and Capabilities
- HACCP-certified processing unit for roasting, puffing, and granola formulation
- Cold storage and humidity-controlled packaging environment
- In-house design for private labeling and co-branded product lines
- R&D capacity for flavor development, nutrient fortification, and functional claims
- Multilingual export and documentation team
Testimonials and Impact Recognition
Kinnorn has received industry and consumer acclaim:
- “Best-tasting clean granola on the Asian market.” – Singapore Distributor
- “Outstanding in nutrition and social value.” – Health Expo Judge, Natural & Organic Products Asia
- “A supplier with integrity, sustainability, and innovation.” – EU Organic Retail Buyer
The company has been featured in publications such as The Nation Thailand and Bangkok Post for its sustainable agriculture model and rural impact.
Marketing and Promotional Media
Featured Product Images
Videos
Kinnorn Co., Ltd. is redefining the global perception of black rice—from a traditional staple to a globally relevant superfood—while simultaneously driving measurable positive change for rural communities in Thailand.
