Exhibiting at Thaifex - Anuga Asia 2025

KINSEN 2019 (THAILAND) CO., LTD., headquartered in Samut Sakhon, Thailand, is a growing innovator in the health-oriented convenience food segment, specializing in high-protein, low-fat noodle products. Operating under the brand Kinsen, the company caters to the expanding global demand for functional, protein-rich meals and meat-based meal solutions. With a focus on nutritional innovation, food safety, and convenience, Kinsen has emerged as a new-generation manufacturer poised to meet the needs of health-conscious consumers across Asia and beyond.

Core Business and Product Portfolio

Kinsen's product development is centered around low-calorie, high-protein noodle formulations and meat-based ready-to-eat items. The current product lineup includes:

• Protein Noodles:

  • Chicken Breast Noodles: Made from pure chicken breast with no flour, high in lean protein
  • Pork Protein Noodles: Made from ground lean pork, designed for keto and low-carb diets
  • Pork-Chicken Blend Noodles: Balanced macro nutrition with enhanced flavor
  • Crab Stick-Chicken Noodles: Sea-meat protein combination with a seafood twist

• Processed Meat Products:

  • High-Protein Sausages
  • Chicken and Pork Meatballs
  • Processed Poultry Snacks

These products are offered in frozen and chilled formats, targeting fitness communities, health stores, and ready-meal distributors.

Unique Selling Proposition (USP)

Kinsen stands out through:

• Innovative non-flour noodle formulation, delivering over 20g of protein per serving
• Production using lean meat and natural seasonings, with no MSG or artificial additives
• Positioning as a functional food manufacturer, aligning with weight control and muscle gain diets
• Flexibility in OEM customization for B2B partners
• Strong appeal to keto, paleo, low-carb, and high-protein diet segments

Kinsen’s technology allows meat to be reshaped into noodle formats, offering a unique eating experience.

Market Reach and Growth Trajectory

Although primarily serving the domestic Thai market, Kinsen has begun expanding through regional export channels. Their distribution is growing in:

• Thailand: Health food retailers, fitness centers, gyms, personal trainers
• Emerging Exports: Initial shipments to health-focused importers in Vietnam, Malaysia, and Singapore

Sales data and partner reviews suggest:

• Monthly production capacity of over 30,000 protein noodle packs
• Sales growth of over 100% YoY since incorporation in 2019
• Collaboration with health influencers and e-commerce platforms for direct-to-consumer (D2C) growth

Financial and Operational Overview

As a privately held SME, financials are not publicly disclosed, but operational insights indicate:

• Annual estimated revenue: USD 500,000 – 800,000
• Central production facility located in Samut Sakhon
• HACCP and GMP-aligned production standards
• Core team of 15–20 staff with roles spanning product development, food science, and distribution

The facility is designed for small-batch flexibility and custom order capability.

Certifications and Quality Compliance

Kinsen maintains a commitment to hygiene and regulatory compliance:

• Thai FDA certification for all SKUs
• HACCP-aligned food processing protocols
• Inspection-ready production for OEM certification and Halal compliance (in progress)

The company operates under a clean-label manufacturing philosophy with transparency in ingredient sourcing.

Target Customers and Distribution Channels

Kinsen's products are targeted towards:

• Health-conscious consumers, especially those on high-protein or low-carb diets
• Meal prep companies and fitness meal delivery services
• Gym and wellness food counters
• Functional snack and ready-meal retailers
• E-commerce platforms and direct-to-consumer online channels

Kinsen also offers OEM services for health brands looking to develop their own meat-based protein noodles or meat snacks.

Infrastructure and Capabilities

• Semi-automated protein noodle extrusion and shaping line
• In-house packaging and labeling for B2C and bulk orders
• Cold chain storage and fulfillment partnerships
• OEM private label development including flavor, form, and branding support

Kinsen continues to invest in product R&D and packaging innovations to improve shelf life and portability.

Testimonials and Public Perception

Customer and partner feedback reflects strong product-market fit:

• “Revolutionary way to eat protein. No flour, just pure meat—brilliant!” – Thai Fitness Influencer
• “We include Kinsen noodles in all our keto meal kits.” – Meal Prep Company CEO
• “Innovative, low-fat, and delicious. My clients love the crab-chicken mix.” – Dietician Partner

The company is gaining visibility through social media marketing and niche community outreach.

Promotional Media and Contact

• Facebook Page

Though still developing its multimedia and export marketing tools, Kinsen is positioned to scale with strategic partnerships and retail expansion.

KINSEN 2019 (THAILAND) CO., LTD. is reshaping the protein food segment with its forward-thinking approach to nutrition, flavor, and functional convenience, reflecting the evolving demands of wellness-oriented consumers across Asia.