Product Offerings
Product Categories:
fruits and vegetables
Products:
Apples & Pears: Variety unspecified
Cherries: Kordia, Regina, Bing, Romance, Stella, Lapin, Sandra Rose, Sweetheart, Rainer, Staccato
Kiwi Crunch is a vertically integrated New Zealand-based pipfruit producer, packer, and exporter, renowned for delivering high-quality apples, pears, and cherries to international markets. Headquartered in Twyford, Hastings—Hawke’s Bay’s premium horticulture region—the company is part of the Bostock Group, one of New Zealand’s largest organic and conventional apple growers and exporters.
Core Business Operations
Kiwi Crunch specializes in the cultivation, post-harvest handling, and global export of premium pipfruit, including both conventional and organic varieties. Operating under the umbrella of the Bostock Group, Kiwi Crunch benefits from a robust infrastructure that spans orchards, packing facilities, and an established international distribution network. The company’s operations are rooted in sustainable agricultural practices, emphasizing soil health, water conservation, and chemical-free growing methods.
Product Portfolio
Kiwi Crunch offers a wide variety of apples, pears, and cherries. Their product lineup includes both proprietary and licensed varieties developed for exceptional taste, texture, and shelf life.
Apples & Pears:
- Dazzle™ – Crisp, sweet, and vibrant red
- Diva™ – Early season, high-color apple
- Kanzi™ – Balanced sweet-tart flavor, European favorite
- Kiku™ – Ultra-sweet, with high Brix ratings
- Piqa™Boo – Exotic pear-apple hybrid, crunchy and juicy
- Honeybelle™ – Small, sweet, aromatic pear
- Angelys – Smooth skin, long shelf life, very juicy
Cherries:
- Kordia
- Regina
- Bing
- Romance
- Stella
- Lapin
- Sandra Rose
- Sweetheart
- Rainer
- Staccato
All fruit varieties are grown in the Hawke’s Bay region under rigorous quality control and traceability standards.
Specialisation and Unique Selling Proposition (USP)
Kiwi Crunch’s key differentiators lie in its commitment to high-end varieties, eco-conscious farming practices, and vertical integration:
- 100% Traceability from orchard to shelf
- Sustainable and organic cultivation techniques
- Control over the full supply chain for consistency and quality
- High investment in licensed varieties with IP protection, such as Piqa™Boo and Dazzle™
Their produce is GlobalG.A.P. and BioGro certified, ensuring compliance with international food safety and sustainability standards.
Financials and Group Strength
While Kiwi Crunch does not publicly disclose its standalone financials, as part of the Bostock Group, the broader entity exports over 1 million cartons of apples annually and manages over 1,000 hectares of orchards. Bostock Group reported an estimated $120 million in annual turnover, a portion of which is attributed to Kiwi Crunch exports.
Export & Shipment Performance
Kiwi Crunch exports primarily to Asia, Europe, and North America, with a strong presence in:
- China
- Vietnam
- Taiwan
- Thailand
- India
- Germany
- USA
According to public export records and data platforms like Volza and ImportYeti, the company has completed over 250 international shipments in the last 24 months, with peak export seasons aligning with southern hemisphere harvest cycles (March–August).
Market & Customer Segments
The company's target clientele includes:
- High-end supermarket chains
- Specialty fresh produce importers
- Organic and wellness-focused distributors
- Foodservice companies demanding premium-grade fruit
Retail chains in Asia and Europe rely on Kiwi Crunch for premium varietal apples and pears that offer extended shelf life and excellent eating quality.
Capabilities & Infrastructure
Kiwi Crunch utilizes:
- Modern packhouses with advanced grading systems
- Refrigerated storage facilities to prolong product freshness
- Real-time inventory and logistics management systems
- Dedicated export compliance teams for smooth cross-border movement
The company ensures year-round availability through a combination of regional diversification and controlled atmosphere storage technologies.
Certifications and Compliance
Kiwi Crunch maintains stringent certifications that underline its commitment to food safety, sustainability, and ethical sourcing:
- GlobalG.A.P. (Good Agricultural Practice)
- GRASP (Social Practices Module)
- BioGro NZ for certified organic produce
- NZGAP (New Zealand Good Agricultural Practice)
- Sedex Member for ethical and responsible business practices
Customer Feedback and Testimonials
While direct testimonials are not published, Kiwi Crunch’s reputation is reflected in recurring procurement from large distributors and supermarkets. Industry reports and trade reviews consistently highlight Kiwi Crunch’s fruit for its:
- Consistency in size and color
- Firmness and sweetness retention during transport
- Packaging and presentation quality
Achievements
- Pioneered the commercialization of the Piqa™Boo pear, now one of the most distinctive export pears from New Zealand
- Key member of Primary Collaboration NZ—a group of premium food producers collaborating for market penetration in Asia
- Partnered with Zespri and Bostock NZ to align export efforts and promote New Zealand produce globally
- Recognized for maintaining 100% organic orchards under their Bostock umbrella with Kiwi Crunch varietals included
Kiwi Crunch continues to innovate within the fresh produce sector, investing in R&D for improved varietals, sustainable farming, and enhanced customer engagement through traceable, quality-controlled exports.