Exhibiting at Asia Fruit Logistica 2025

Koody Corporation is a specialized South Korean exporter and distributor of premium fresh fruits and processed food products. Headquartered in Songpa-gu, Seoul, the company has established itself as a trusted supplier of Korea's finest agricultural produce, serving markets across Asia, the Middle East, and beyond. Known for its commitment to quality, safety, and traceability, Koody plays a critical role in promoting the global appeal of Korean-grown fruits under a professional and logistics-competent export model.

Company Background

Koody Corporation was founded with the mission of introducing Korean-grown agricultural excellence to global consumers. Over the years, the company has built a reputation for carefully curating fruit selections, managing end-to-end cold chain logistics, and navigating complex export regulations for fresh produce. By developing long-term partnerships with growers, cooperatives, and packing houses across Korea, Koody ensures consistency, food safety, and competitive pricing for its clients.

Core Business Operations

Koody Corporation operates as a full-service export house that offers:

• Sourcing and procurement from accredited fruit farms across Korea
• Grading, packing, and quality control at specialized facilities
• Export documentation and customs clearance
• Cold chain transportation and air/sea freight handling
• Market-specific packaging and branding support

The company maintains active relationships with Korean government export programs and participates in trade development projects to expand the global footprint of K-Fruit.

Product Portfolio

Koody focuses on high-value, seasonal fruit categories and premium-grade processed items.

Fresh Fruits

• Grapes: Shine Muscat (seedless, high-Brix), Campbell Early
• Strawberries: Maehyang, Seolhyang varieties (highly popular in Japan and Southeast Asia)
• Pears: Singo (export-grade, individually packed)
• Persimmons: Sweet, semi-dried options (Gam Hongsi)
• Peaches: White and yellow varieties (packaged for softness and sweetness)
• Apples: Fuji and Hongro
• Melons: Chamoe (Korean melon), premium netted melon

Processed Foods

• Vacuum-packed dried fruits
• Fruit purees for beverage and dessert use
• Preserved Korean specialty fruit snacks (available in private label formats)

Koody exports fruits that are grown under GAP (Good Agricultural Practices) and are selected for their sweetness, texture, and shelf-life performance. All fruits are packed to meet market-specific compliance, including labeling in local languages and adherence to MRL (maximum residue level) standards.

Specialisation and Unique Selling Proposition (USP)

Koody’s competitive edge is built around:

• Deep specialization in Korean fruit exports with precise seasonal planning
• Strong ties with regional growers and cooperatives, offering secure sourcing
• Highly customized packaging, including gift-ready fruit boxes for retail
• Cold chain expertise, including pre-cooling, reefer containers, and air freight optimization
• Flexible MOQ and mixed pallet handling, suited for small-to-mid scale importers

The company also assists retailers with private branding and provides marketing collateral to support seasonal fruit campaigns abroad.

Financial and Operational Insights

While Koody Corporation is a private company and does not publish audited financials, trade analysis and buyer testimonials point to a steadily growing operation:

• Annual export volume: Approx. 500–700 metric tons (seasonal)
• Key seasons: Strawberries (Dec–Apr), Shine Muscat (Aug–Nov), Pears (Sep–Jan)
• Staff strength: 15–25 employees handling sourcing, logistics, and documentation
• Estimated annual turnover (2023): KRW ₩3–5 billion (approx. USD $2.5–4 million)

Koody has been involved in multiple Korea Agro-Fisheries & Food Trade Corporation (aT) programs, enhancing its export readiness and international promotion.

Export and Shipment Performance

Koody actively exports to:

• Japan
• Thailand
• Vietnam
• Hong Kong
• UAE
• Malaysia

Based on global trade data, the company has completed over 600 documented international shipments between 2021 and 2024. Shipments include both air freight (for high-value, short-shelf life fruits like strawberries) and reefer sea containers (for apples, pears, and persimmons).

The company’s facility meets the requirements of the Korean government’s “Export Sanitation Management Certification System,” enabling it to serve high-compliance markets.

Target Market

Koody serves the following customer segments:

• Fresh produce importers and distributors
• Premium supermarket chains in East and Southeast Asia
• E-commerce fruit retailers and subscription box services
• Gift set suppliers and seasonal campaign managers
• Wholesale markets and ethnic groceries in Korean diaspora regions

The company tailors fruit selection, packaging, and delivery formats to meet the specific expectations of these markets, including luxury presentation and branded inserts for cultural festivals like Chuseok and Lunar New Year.

Capabilities and Infrastructure

Koody operates in partnership with certified packhouses located in key agricultural zones like Naju (pears), Cheonan (persimmons), and Namyangju (strawberries). These facilities are equipped with:

• Sorting and grading lines for export-grade presentation
• Cold storage rooms and pre-cooling units
• Sanitary washing and trimming equipment
• QC stations for sugar content, firmness, and visual inspection

The headquarters in Seoul handles coordination, documentation, and buyer communications, ensuring a seamless interface between farm and international market.

Certifications and Compliance

Koody’s operations and supplier network comply with:

• K-GAP / GLOBALG.A.P. certified sourcing
• HACCP-aligned handling protocols
• MRL compliant exports to EU and Japan
• Sanitary export registration under Korea’s aT and Ministry of Agriculture

The company maintains close engagement with export councils and is eligible for Korea’s fruit promotion programs, facilitating smoother trade access and marketing support.

Customer Testimonials and Trade Feedback

Buyers frequently commend Koody for:

• “Consistently high-grade Shine Muscat—sweet and clean packaging”
• “Reliable schedule and updates, especially for urgent air shipments”
• “Perfect seasonal gift box solutions for our premium customers in Japan and Hong Kong”

The company’s reputation is built on transparency, responsiveness, and value-for-money sourcing.

Achievements and Recognition

• Regular exhibitor at Seoul Food Expo and Asia Fruit Logistica
• Participated in K-Fresh Zone programs in Thailand and Japan
• Approved supplier under Korea Agro-Fisheries Export Support Program
• Highlighted by local Korean media for supporting SME fruit grower networks

Koody Corporation stands as a reliable and dynamic export partner in Korea’s fresh produce sector, delivering the country’s seasonal excellence to discerning consumers around the world.