Exhibiting at Thaifex - Anuga Asia 2025

Kru Yu Cottage Co., Ltd. is a Thailand-based snack manufacturer and exporter known for its high-quality, health-oriented products made from tropical fruits, vegetables, and whole grains. Located in Ratchaburi Province, the company operates under the vision of promoting Thai agricultural produce through innovative, nutritious, and export-ready snack solutions. Founded and led by Mrs. Yuwadi Sermsook, Kru Yu Cottage has earned its reputation through sustainable sourcing, artisanal craftsmanship, and an unwavering commitment to clean-label production.

Core Business and Product Portfolio

Kru Yu Cottage specializes in producing a wide range of naturally processed, vacuum-fried snacks and grain-based health foods. The key product categories include:

• Fruit and Vegetable Chips:

  • Banana Chips
  • Sweet Potato Chips
  • Purple Sweet Potato Chips
  • Taro Chips
  • Coconut Chips

• Grain-based Functional Snacks:

  • Crispy Pearl Barley
  • Instant Pearl Barley
  • Pop Barley Bars: Nutrient-dense snack bars under the “Pop Barley” brand

These snacks are made without preservatives, artificial colors, or trans fats, offering a guilt-free option for health-conscious consumers. Products are available in retail-ready packaging and bulk for foodservice or private labeling.

Specialization and Unique Selling Proposition (USP)

Kru Yu Cottage stands out in the competitive healthy snacks market due to the following:

• Vacuum-Frying Technology: Maintains nutrients and natural color while reducing oil absorption, ideal for health-focused consumers.
• Pearl Barley Innovation: One of Thailand’s first manufacturers to specialize in pearl barley-based snacks and instant foods, marketed under the V-BITES and Pop Barley brands.
• Sustainable & Local Sourcing: Ingredients are primarily sourced from local farmers in Ratchaburi and nearby provinces.
• Export-Ready Compliance: Packaging, labeling, and shelf-life optimization tailored for international markets.

These innovations position Kru Yu as a pioneer in clean-label snack exports from Thailand.

Financials and Export Performance

Though the company is privately held, its export growth and trade show participation provide insight into its expanding international footprint:

• Export Markets: Products are distributed across Asia, the Middle East, and North America.
• Trade Shows & Recognition: Regular exhibitor at international trade fairs such as THAIFEX and Virtual Trade Show platforms organized by the DITP.
• Sales Growth: Based on participation in government export programs and catalogues, Kru Yu has increased its export presence over the last five years, particularly in the healthy lifestyle and organic product segments.

The company has partnered with export development agencies to penetrate global retail and specialty food markets.

Target Markets and Distribution Channels

Kru Yu Cottage targets the health and wellness segment within:

• Retail Channels: Natural product stores, supermarkets, and health food chains
• E-commerce: Online direct-to-consumer sales via domestic and international channels
• Distributors & Importers: Especially in Middle Eastern and Southeast Asian markets where clean-label and non-GMO products are in demand
• OEM/Private Label Clients: Offering customized product development for international brands

Their flexible production and packaging capability allows tailored solutions to fit different market needs.

Capabilities and Infrastructure

The company’s operations in Muang Ratchaburi include:

• In-house Production Facilities: Equipped with vacuum-frying, drying, and granulating machines
• Research & Development: Continual innovation in grain-based snacks and herbal infusions
• Quality Assurance Systems: Compliance with Thai FDA and international food safety practices

Their mid-sized production facility balances artisanal quality control with scalable production volumes.

Certifications and Compliance

Kru Yu Cottage maintains adherence to the following certifications and regulatory standards:

• Thai FDA Approved
• Halal Certified (for specific products)
• Good Manufacturing Practice (GMP) compliant processes

These enable the company to access global halal markets and food safety-conscious importers.

Customer Testimonials and Partnerships

The company’s long-standing reputation is reinforced by positive client feedback and collaborations:

“Pop Barley is a creative, nutritious option that aligns perfectly with our clean eating philosophy.”
– Health Store Owner, Singapore

“We’ve been distributing Kru Yu snacks for over three years—consistent quality, great flavors, and a loyal customer base.”
– Distributor, Dubai

Such testimonials highlight their dependability and the international appeal of their products.

Major Achievements

• Launched Thailand’s first pearl barley snack line, with V-BITES and Pop Barley as key brands
• Featured in DITP’s premium export catalogue for innovative Thai food manufacturers
• Awarded multiple SME development grants for rural entrepreneurship and sustainable farming linkages
• Created over 20 SKUs across fruit, vegetable, and grain-based snack formats

Kru Yu Cottage Co., Ltd. continues to scale its impact in both domestic and international markets by championing innovation, nutrition, and sustainability in the Thai snack food sector.