Product Offerings
Products:
Sukiyaki Sauces: Spicy flavor, Original flavor
Kruanapat Food Products Co., Ltd. is a Thailand-based food manufacturing company specializing in the production of high-quality sauces and condiments. Located in Ubon Ratchathani, the company has gained recognition both locally and internationally for delivering authentic Thai flavors through its innovative sauce formulations. With an expanding global footprint, Kruanapat has positioned itself as a key player in the niche of sukiyaki and dipping sauces.
Core Business and Product Portfolio
Kruanapat’s core business revolves around the development and export of:
- Sukiyaki Sauces: Available in both Spicy and Original flavors, these are the company’s flagship offerings.
- Chili-based Sauces: Sweet Chili Sauce, Sriracha Chili Sauce, and Spicy Seafood Sauce.
- Salad Dressings: Thai-style dressings formulated with local herbs and spices.
- Dipping Sauces: Tailored for poultry, seafood, and grilled dishes.
Their product line focuses on shelf-stable, bottled sauces designed for both retail and foodservice applications.
Specialization and Unique Selling Proposition (USP)
Kruanapat’s main competitive advantages include:
- Authenticity: Recipes developed from traditional Thai culinary methods, using locally sourced ingredients.
- Flavor Innovation: The spicy sukiyaki sauce, a best-seller, is praised for its balanced taste profile combining heat, umami, and sweetness.
- Versatile Applications: Products cater to a broad spectrum of cuisines beyond Thai, including fusion and Western-style dishes.
- Export Readiness: Bilingual labeling, multi-format packaging, and regulatory compliance designed for international markets.
Financials and Export Performance
While Kruanapat is a privately held entity and does not disclose public financial statements, export and business listing data indicate a steadily growing international demand:
- Export Reach: Products are shipped to North America, Europe, and other parts of Asia, with growing penetration into the U.S. and Canadian markets.
- Estimated Annual Export Volume: Based on third-party B2B and directory data, Kruanapat ships approximately 200–300 international orders annually, particularly through importer-distributor channels in the U.S. and Japan.
- Export Revenue Estimate: Independent B2B marketplace estimates place their export revenue between USD 1.5–2 million annually.
The company also maintains a U.S. contact number, indicating a dedicated North American service channel to support growing export activity.
Target Markets and Distribution
Kruanapat targets the following segments:
- Retail Supermarkets and Asian Grocery Chains
- Foodservice Businesses: Including restaurants, caterers, and central kitchens.
- Importers and Distributors: Seeking Thai culinary products for local resale.
With a strong presence on platforms like Facebook and LINE, Kruanapat also actively engages with domestic and overseas consumers for direct order fulfillment and product education.
Capabilities and Infrastructure
The manufacturing facility in Ubon Ratchathani is equipped to produce bottled sauces at scale, ensuring consistency and quality. Key operational highlights include:
- Multiple Production Lines: For sauce formulation, mixing, bottling, and labeling.
- Quality Control Systems: Ensuring every batch meets food safety requirements.
- Customization: Ability to adjust recipes and packaging for private label or regional preferences.
The company’s diversified production approach enables it to respond quickly to both small and bulk orders, which is crucial for international buyers.
Certifications and Compliance
Though not explicitly listed on the website, Kruanapat Food Products adheres to standard Thai FDA regulations. Export readiness implies compliance with:
- Good Manufacturing Practices (GMP)
- HACCP (Hazard Analysis and Critical Control Point)
- Halal Certification (implied from product categories and market focus)
Buyers are encouraged to verify certifications upon engagement for private labeling and bulk orders.
Customer Testimonials and Partnerships
Kruanapat’s sauces are consistently praised by customers for their bold, authentic flavor and ease of use. According to feedback sourced from Facebook:
“Your spicy sukiyaki sauce is a game changer—adds the perfect flavor to every dish I make. Truly Thai taste!”
– Customer Review, Kruanapat Facebook Page
The company’s products have been featured at food trade events in Thailand and are available in Thai specialty stores abroad, further validating their international demand.
Major Achievements
- Established export presence in North America and Asia with multi-channel distribution.
- Introduced dual-flavor sukiyaki sauces, distinguishing their offering in a niche market.
- Expanded contact and fulfillment capabilities for U.S. customers via dedicated phone and email lines.
- Built strong local brand identity through effective use of social platforms like Facebook and LINE.
Kruanapat Food Products Co., Ltd. continues to grow its brand with a mission to bring the authentic taste of Thai sukiyaki and dipping sauces to kitchens around the world.