Fish and Seafood Products
Canned Seafood: Fried Mackerel in Chili Sauce, Mackerel in Tomato Sauce, Sardines in Tomato Sauce, Fried Baby Clams with Chili, Fried Catfish with Chili
Crispy Snacks: Crispy Squid, Crispy Baby Clams, Crispy Anchovies
Ready-to-Eat Meals: Southern Thai Spicy & Sour Curry Soup, Stir-Fried Chicken with Garlic and Pepper, Biryani Jasmine Rice
Seasonings: Fermented Fish Sauce (Pla Ra)
Kuang Pei San Food Products Public Co., Ltd. is one of Thailand’s most established manufacturers and exporters of canned and ready-to-eat seafood products. Headquartered in Trang Province, the company is renowned for its two flagship brands—Smiling Fish and Pumpui—which have gained widespread recognition across Asia, the Middle East, and Western markets. With decades of experience and a strong international presence, Kuang Pei San has become a benchmark for quality and innovation in the seafood processing industry.
Established with a vision to bring Thai seafood cuisine to global consumers, Kuang Pei San specializes in the production, canning, and export of high-quality seafood and ready-to-eat meals. The company’s operations are vertically integrated, encompassing sourcing, production, packaging, and global distribution. This allows for stringent quality control and cost-effective scalability.
The company offers a diverse portfolio of products under its brands Pumpui and Smiling Fish:
Canned Seafood
Crispy Snacks
Ready-to-Eat Meals
Seasonings
These products are developed with both traditional Thai flavor profiles and global taste preferences in mind, allowing the company to meet a broad spectrum of customer demands.
Kuang Pei San’s core strength lies in its mastery of Thai seafood preparation, preservation, and flavor retention. It is particularly known for its innovative packaging technologies that ensure long shelf life without compromising taste or nutritional value. The company also invests heavily in research and development, creating recipes that resonate with both Asian and Western palates.
Their products are marketed as being free from preservatives and MSG, aligning with growing global health-conscious trends. Furthermore, the company’s ability to produce private-label goods makes it a strategic manufacturing partner for international food retailers.
Kuang Pei San Food Products is a publicly listed company, and while comprehensive financial disclosures are limited, market intelligence suggests annual revenues exceeding THB 1 billion (approximately USD 28 million). The company continues to reinvest earnings into production upgrades, R&D, and global marketing campaigns to strengthen its footprint in competitive markets.
According to trade data from platforms like ImportYeti and Volza, Kuang Pei San has made over 3,000 international shipments in the last five years. Major importers include:
Most of the exports fall under HS Code 1604 (Prepared or Preserved Fish) and 1603 (Extracts and Juices of Meat or Fish). The products are exported under both Smiling Fish and Pumpui branding, as well as through private labels.
The company serves a variety of market segments:
Their products are especially popular among expatriates and health-conscious consumers seeking preservative-free, protein-rich, ready-to-eat meals.
Kuang Pei San operates multiple manufacturing lines certified for global food safety standards. Its capabilities include:
The company’s production facilities can cater to both bulk international orders and small-batch specialty items, giving it strong supply chain flexibility.
The company maintains numerous international certifications, including:
These certifications are critical enablers for entry into high-barrier markets and attest to the company’s world-class operational standards.
The Smiling Fish brand enjoys widespread consumer loyalty, as seen in online reviews and distributor feedback:
“Smiling Fish sardines have been our family favorite for years. Authentic Thai flavor and high-quality packaging.” – Filipino Consumer
“Pumpui’s ready meals are the most convenient and tasty Asian meals we offer in our gourmet store.” – Importer, Netherlands
With over four decades of industry expertise, Kuang Pei San Food Products Public Co., Ltd. continues to set the benchmark for high-quality, globally relevant Thai seafood products that merge tradition with innovation.
