Exhibiting at Thaifex - Anuga Asia 2025

SeaMeNOW Seafood, operated under Kunakorn Corporation Limited, is a leading Thai importer and distributor specializing in ready-to-eat and frozen seafood products. Based in Bangkok, Thailand, SeaMeNOW curates a premium range of seafood offerings with an emphasis on Korean culinary influences, high-quality standards, and modern consumer appeal. The company is well-known for its innovative product range, attractive branding, and strategic market positioning in the ready-to-eat seafood sector.

Company Background

SeaMeNOW Seafood was launched under Kunakorn Corporation Limited by Nualpan Kunakornpaiboonsiri, with a vision to revolutionize the way consumers access and enjoy seafood in Thailand. By introducing ready-to-eat and frozen seafood products that blend convenience, nutrition, and gourmet quality, the company caters to evolving urban lifestyles and international taste profiles.

Leveraging strong sourcing partnerships and cold-chain logistics, SeaMeNOW has quickly built a name for reliability and product differentiation in the Thai premium food segment.

Core Business

SeaMeNOW operates across several business verticals:

• Importation of premium seafood products
• Distribution to supermarkets, convenience stores, and specialty retailers
• Product innovation and development for seafood-based snacks and ready meals
• Brand building and consumer education through digital marketing

The company is particularly noted for its vibrant packaging, youth-focused marketing, and expansion into Korean-style seafood cuisine.

Product and Service Offerings

SeaMeNOW offers a robust portfolio categorized into:

• Ready-to-Eat Seafood:

  • Monster Crab (Premium Crab Stick)
  • Mugyo-Dong Octopus (Spicy Octopus)
  • Paldang Squid (Korean-Style Seasoned Squid)

• Frozen Seafood:

  • Snow Crab Roe
  • Alaska Pollock
  • IQF Octopus Portions

• Korean Seafood Specialties:

  • Spicy Stir-Fried Octopus
  • Korean-Style Crab Roe Toppings

• Seafood Snacks:

  • Crab Stick Chips
  • Seafood Jerky
  • Flavored Seafood Sticks

These products are available in single-serve and bulk formats, catering to both retail and HORECA (Hotel-Restaurant-Catering) clients.

Specialization and Core USP

SeaMeNOW’s unique strengths include:

• Modern interpretation of Korean seafood cuisine for Thai and ASEAN markets
• Premium branding and packaging that appeals to young, health-conscious consumers
• Sourcing expertise for snow crab, pollock, and specialty Korean seafood items
• Convenience-first product development, ideal for quick consumption and gifting

The company is also recognized for its innovation in product texture and flavor profiles.

Financial Strength

While detailed financial data is not publicly disclosed, SeaMeNOW has shown consistent growth through:

• Rapid listing of products in high-traffic retail chains
• Strong digital presence and online sales
• Private label partnerships and B2B expansion

This reflects a healthy cash flow and investment in brand equity and supply chain scalability.

Shipment Data

SeaMeNOW imports seafood directly from Korea, the U.S., and Japan. Highlights include:

• Multiple monthly shipments of frozen octopus, pollock, and processed crab
• Packaging and repacking handled domestically to align with local preferences
• Distribution to over 1,500 modern trade and specialty outlets across Thailand

Regular import documentation ensures compliance with Thailand’s food safety and labeling laws.

Target Market

The company targets:

• Urban millennials and Gen Z seeking easy and healthy seafood options
• Families looking for nutritious snacks and meal enhancements
• Korean cuisine enthusiasts and health-conscious shoppers
• Online and premium grocers offering imported specialties

SeaMeNOW also engages with B2B clients including convenience store chains, online grocers, and specialty delis.

Capabilities

SeaMeNOW operates with key capabilities in:

• Cold chain logistics and inventory control
• New product development (NPD) tailored for SEA consumer trends
• Digital marketing campaigns focused on taste, health, and culture
• Strategic brand collaborations with influencers and culinary creators

This ensures fast go-to-market cycles and effective brand penetration.

Certifications and Compliance

The company complies with:

• Thai FDA regulations for imported and distributed food products
• HACCP and GMP standards through supplier certifications
• Product labeling in Thai and English for traceability and transparency

All items are packaged with shelf-life integrity and allergen disclosures.

Customer Testimonials

SeaMeNOW receives positive feedback for:

• Flavor authenticity and product freshness
• Creative packaging that appeals to gift buyers and young consumers
• Ease of preparation and premium quality
• Korean-style seafood options that are rare in local markets

High ratings on social platforms and e-commerce sites further reinforce consumer trust.

Major Achievements

• Launched Monster Crab, now a best-seller in the premium crab stick category
• Expanded into over 1,500 retail locations nationwide within three years
• Built a strong online and offline brand presence with content-rich marketing
• Introduced Korean spicy octopus and squid to the Thai RTE market
• Developed a comprehensive seafood snack line under the SeaMeNOW brand

SeaMeNOW Seafood (Kunakorn Corporation Limited) continues to shape the future of convenient seafood consumption in Thailand by combining culinary innovation, premium sourcing, and strong branding.