Kunna Groceries Co., Ltd. is one of Thailand’s leading manufacturers and exporters of premium fruit-based snacks and fusion confectionery products. Headquartered in Bangkok, the company operates under the flagship brand KUNNA, which has become synonymous with natural indulgence, innovative packaging, and export-quality Thai snacks. Known for its modern take on traditional Thai fruits, KUNNA combines health, convenience, and taste to cater to a global audience.
Core Business
Kunna Groceries Co., Ltd. specializes in the development, production, and distribution of value-added dried fruits and fruit-based snack products. With a strong emphasis on quality, presentation, and consumer experience, the company offers a wide array of snacks that blend traditional Thai ingredients with contemporary flavors and textures.
The company integrates research, design, and food processing within a vertically integrated model, which supports full control over product development, packaging, and market readiness.
Product and Service Offerings
KUNNA's extensive product line is categorized into the following groups:
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Dried Fruits
- Dried Mango
- Dried Banana
- Dried Coconut
- Dried Dragon Fruit
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Fusion Snacks
- Milk Chocolate-Coated Dried Mango
- Durian Extra Crispy Roll
- Mango Flavoured Soft Chewy Candy
- Coconut Flavoured Soft Chewy Candy
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Biscuits
- Biscuit Stick Coated with Coconut Cream
- Mango Cream Coated Biscuit Stick
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Chewy Candies
- Coconut and Mango Soft Chews (natural extract-based)
These products are marketed as preservative-free, trans fat-free, and made with real fruit content, tailored for health-conscious consumers seeking indulgent but nutritious snack alternatives.
Specialization and Core USP
KUNNA’s core strength lies in its modern interpretation of Thai fruit snacks, packaged for both health and luxury markets. The brand’s unique selling points include:
- Premium ingredients sourced from certified Thai farms
- Product innovations like chocolate-coated tropical fruits
- Aesthetic, gift-ready packaging ideal for both retail and tourism sectors
- Positioning at the intersection of healthy snacking and premium lifestyle
KUNNA is particularly well known for turning staple Thai fruits like durian and mango into export-friendly formats without artificial sweeteners or preservatives.
Financial Performance
Kunna Groceries has emerged as a top SME in the Thai snack export sector. While detailed financials are not publicly disclosed, its performance indicators suggest strong revenue streams from domestic retail, international exports, and travel retail.
Based on brand presence across modern trade, e-commerce platforms, and global food expos, the company is estimated to generate annual revenues between USD 5–10 million, with exports accounting for over 40% of total sales.
International Shipments
KUNNA products are exported to multiple international markets, including:
- Asia-Pacific: China, Japan, Hong Kong, Singapore, Malaysia
- Middle East: UAE, Saudi Arabia
- Europe: Germany, France, United Kingdom
- North America: United States, Canada
Most exports fall under HS Code 0813 (dried fruits) and HS Code 1704 (sugar confectionery). The company also engages in private-label partnerships with overseas specialty food retailers and gourmet stores.
Target Market
KUNNA’s key consumer segments include:
- Health-conscious individuals looking for clean-label snacks
- Millennials and Gen Z buyers preferring unique, Instagram-worthy packaging
- Tourists and gift buyers (especially in duty-free and souvenir shops)
- Exporters and specialty retailers seeking Thai-origin premium snacks
The company also caters to hotels, airlines, and event organizers for branded gifting and hospitality solutions.
Capabilities
Kunna Groceries operates modern production lines that include:
- Dehydration and freeze-drying facilities
- Chocolate coating and enrobing machinery
- Candy formulation and molding systems
- High-speed packaging and vacuum sealing lines
- In-house design and marketing studio for branding innovation
Production capacity supports both high-volume manufacturing and small-batch, seasonal offerings.
Certifications and Compliance
Kunna Groceries Co., Ltd. ensures compliance with international food safety standards through the following certifications:
- GMP (Good Manufacturing Practices)
- HACCP (Hazard Analysis and Critical Control Points)
- Thai FDA Approved
- Halal Certification
- Export Licenses for markets in the US, EU, and Asia-Pacific
These certifications enable wide market access and bolster brand credibility among global buyers.
Customer Testimonials
KUNNA snacks are widely reviewed across online marketplaces and travel forums:
“I bought these as gifts at Suvarnabhumi Airport—great packaging and even better taste. The mango is just divine.” – Tourist from South Korea
“These soft mango chews are now a pantry staple for my family. No additives and full flavor.” – Online Shopper, Singapore
Major Achievements
- Brand Recognition: KUNNA is a well-known Thai brand in the health snack and gift snack category
- Retail Footprint: Presence in major Thai supermarkets, airports, and e-commerce platforms like Lazada and Shopee
- International Expansion: Established distributor relationships in 15+ countries
- Innovation Awards: Recognized in Thai SME product innovation programs and food expos
- Sustainable Practices: Promotes eco-friendly packaging and ethical sourcing from Thai fruit farmers
Kunna Groceries Co., Ltd. continues to set benchmarks for premium, fruit-based snacking from Thailand, offering a vibrant mix of tradition, innovation, and consumer delight across borders.