Exhibiting at IFEX Philippines 2025

KusinaUniversity Online Tutorial Services is a leading online culinary education platform based in the Philippines, designed to empower aspiring food entrepreneurs and home-based cooks through comprehensive, modular training in cooking, baking, and food business management. With a unique blend of culinary arts and entrepreneurial guidance, KusinaUniversity (KU) has grown into one of the most recognized digital hubs for Filipino food business learning.

History and Background

Founded by industry mentor and culinary coach known as Coach Jane, KusinaUniversity emerged from a vision to democratize food business education in the Philippines. Recognizing the gaps in traditional culinary institutions and the growing trend of online learning, KU was launched as a purely virtual tutorial platform, catering to individuals who sought flexible, skill-focused, and affordable culinary instruction.

Since its inception, KU has trained thousands of students from the Philippines and abroad, many of whom have gone on to establish their own food ventures. The brand’s rapid rise is attributed to its dynamic teaching style, hands-on recipes, and deep integration of business fundamentals.

Core Business

KusinaUniversity operates as an online educational service delivering:

• Culinary tutorials
• Recipe mastery modules
• Food business mentoring
• Entrepreneurial coaching

All services are hosted via its online platform, allowing students to access pre-recorded classes, join real-time mentoring, and download interactive learning tools.

Product and Service Offerings

KusinaUniversity provides a rich suite of educational content categorized under:

Culinary Learning Modules

• Pinoy Kakanin Series: Suman, sapin-sapin, kutsinta, palitaw, and more
• Pastry & Baking: Doughnuts, cookies, breads, pies
• Savory Dishes: Pasta sauces, hot snacks, merienda staples
• Frozen Products: Embutido, siomai, dumplings, frozen bento
• Healthy & Keto Recipes: Sugar-free, low-carb dishes and desserts
• Catering Recipes: Party trays, family meal sets, event dishes
• Cake Decorating & Beverages: Celebration cakes, milk teas, frappes

Food Business and Entrepreneurship Modules

• Food Costing and Pricing Strategy
• Business Branding and Positioning
• Digital Marketing for Foodpreneurs
• Bookkeeping for MSMEs
• Content Creation for Food Brands
• HR & Legal Basics for Food Businesses
• Packaging Design and Vendor Sourcing

Each module comes with downloadable workbooks, costing templates, and recipe sheets.

Specialization and Core USP

KusinaUniversity stands out through its:

• Practical, business-first approach to culinary education
• Bilingual instruction (Filipino and English) tailored for grassroots learners
• Hybrid teaching model combining culinary and business acumen
• Community-building platforms such as KUCHEFS (for graduates) and KUFLIX (on-demand video library)

The platform is especially popular among stay-at-home parents, OFWs, and young entrepreneurs seeking to launch or scale their food businesses.

Financials

While privately held, KU’s market visibility and community reach suggest:

• Estimated Active Users: Over 20,000 learners across modules
• Online Reach: 100,000+ followers across digital channels (based on inferred audience engagement)
• Revenue Model: One-time course purchases, bundled packages, and masterclass subscriptions

Its scalability is rooted in digital delivery, reducing overhead while expanding content reach.

Shipment Data

As an educational platform, KusinaUniversity does not engage in physical product export. However:

• Digital Export Impact: Serves Filipino diaspora learners in the US, UAE, Canada, Singapore, and Hong Kong
• B2B Impact: Partnered with packaging vendors, ingredient suppliers, and food equipment retailers to assist graduates

Digital products are accessible globally via the website and content hubs.

Target Market

KusinaUniversity caters to:

• Home-based food business owners
• Aspiring Filipino chefs and bakers
• OFWs transitioning to entrepreneurship
• Hobbyists seeking income from culinary skills
• MSMEs needing food business management skills

The brand appeals to both entry-level learners and experienced cooks looking to professionalize their operations.

Capabilities

• Digital Course Platform: Fully automated LMS with downloadable assets
• Mentorship Network: Monthly mentoring calls, Q&A sessions, and community support
• Private Community Access: Facebook groups, Telegram, and in-site forums
• Lifetime Access Model: Students retain long-term access to modules

Innovations like KUCHEFS (graduate alumni group) and KUFLIX (video course library) expand learner support beyond enrollment.

Certifications and Compliance

• Registered under Philippine business regulations
• Licensed to operate digital educational services
• Modules curated by licensed professionals and food industry consultants

All recipes and business tools are developed by vetted culinary educators and industry mentors.

Customer Testimonials

"KusinaUniversity changed the way I saw my home cooking—Coach Jane taught me how to price, present, and sell. I now run a profitable merienda business!"
— Rica P., Cebu City

"I took KU’s Frozen Bento series and now supply to three offices in Dubai. The modules are easy to follow and packed with value."
— Janice R., OFW, UAE

Major Achievements

• Trained over 20,000+ students in under 5 years
• Launched KUCHEFS, a graduate-led alumni community platform
• Partnered with MSME support programs to offer discounted business mentorship
• Created KUFLIX, the first Filipino culinary subscription video library
• Recognized as a top online learning portal in Facebook-based communities and digital entrepreneur groups