Exhibiting at IFEX Philippines 2025

Founded and led by Anita E. Cabinian, Anitas, Inc. is a local Philippine enterprise based in Cebu City, specializing in bakery and food manufacturing. The company is recognized within the region for its artisanal approach to baked goods and its focus on traditional Filipino flavors and recipes.

Brief History

Anitas, Inc. traces its roots to a small bakery setup in Cebu, driven by a passion for high-quality homemade baked products. Through the leadership and vision of Anita Cabinian, the company gradually scaled its operations while retaining the charm and authenticity of its original offerings. Over the years, it evolved into a respected name in Cebu’s food manufacturing scene.

Core Business

The core business of Anitas, Inc. revolves around the production of bakery items, including cakes, pastries, and specialty baked snacks that cater to local tastes. The company serves both the retail and wholesale markets, supplying to local stores, cafes, and catering services within Cebu and nearby provinces.

Product and Service Offerings

Anitas is known for a variety of handcrafted bakery products:

• Cakes and Pastries:

  • Moist chocolate cakes
  • Fruit-topped chiffon cakes
  • Local pastries such as ensaymada and mamon

• Flatbreads and Specialty Items:

  • Fresh tortillas
  • Cheese rolls
  • Pandesal and other breakfast staples

These products are often produced in small batches to ensure freshness and maintain consistent quality.

Specialisation and Core USP

Anitas stands out for its commitment to using traditional baking techniques and locally sourced ingredients. Its core strengths include:

• Preservative-free products, catering to health-conscious consumers
• Customization for events such as birthdays and weddings
• A loyal local customer base due to its longstanding presence and consistent quality

Financials

Anitas, Inc. operates as a small to medium-sized enterprise (SME). While specific revenue figures are not publicly available, its sustained operations and market recognition within Cebu suggest stable financial performance, supported by a steady demand for baked goods and custom orders.

Shipment Data

There is no available data indicating that Anitas, Inc. participates in international trade. The company’s operations are primarily focused on serving local and regional markets within the Philippines, particularly in Cebu and the Visayas.

Target Market

Anitas targets:

• Local consumers seeking fresh and traditional baked goods
• Event organizers requiring custom cakes and pastries
• Local retailers including cafes, canteens, and small grocery stores

The company’s appeal lies in its ability to combine homestyle baking with professional-grade consistency.

Capabilities

• Batch production of custom bakery products
• Event catering for pastries and cakes
• Flexible order volumes for wholesale and retail clients
• Direct delivery services within Cebu City

Certifications and Compliance

As a regional SME, Anitas, Inc. adheres to local food safety and sanitation standards regulated by the Cebu City government and Department of Trade and Industry (DTI). However, there is no publicly confirmed record of international food safety certifications like ISO or HACCP.

Customer Testimonials

While formal testimonials are not available in digital media, Anitas has garnered positive feedback within the local community for its fresh products, customer-oriented service, and consistent quality. It enjoys strong word-of-mouth referrals, particularly for its cakes and event catering services.

Major Achievements

• Over two decades of operation in Cebu City
• Recognition as a trusted neighborhood bakery brand
• Sustained customer base across multiple generations
• Contribution to local employment and food sustainability

Anitas, Inc. remains a beloved name in Cebu’s food industry, known for its sincere commitment to quality, tradition, and community service through its bakery offerings.