Exhibiting at IFEX Philippines 2025

D' Famous Red Box Corporation, known under its consumer brand "Polland Hopia," is one of the most iconic producers of traditional Chinese-Filipino delicacies in the Philippines. With roots tracing back to the 1960s in Binondo, Manila, and now headquartered in Quezon City, the company has become synonymous with premium-quality hopia and Chinese-inspired pastries across generations of Filipino consumers.

Core Business and Objectives

The company's core mission is to preserve and elevate Chinese-Filipino culinary heritage through high-quality, hand-crafted products. As both a manufacturer and retailer, D' Famous Red Box Corporation focuses on traditional recipes while integrating modern production standards and customer service innovations. Their goal is to offer not just food, but cultural nostalgia to every Filipino household and diaspora community.

Product and Service Offerings

Polland Hopia’s product portfolio includes a wide range of baked goods and delicacies:

• Hopia Varieties:

  • Mongo Special
  • Ube Hopia
  • Hopia Baboy (Pork)
  • Hopia Black Mongo
  • Hopia Mahu (Meat floss)

• Hot Hopia: A modern twist offering warm, fresh-from-the-oven hopia at select outlets.

• Chinese Delicacies:

  • Tikoy (Glutinous rice cake)
  • Mooncakes (seasonal offerings)
  • Fresh Chinese Lumpia
  • Frozen Kikiam and Peanut Balls

• Bread Rolls:

  • Asado Rolls
  • Mini Meat Buns

These products are available through company-owned stores, third-party resellers, online platforms, and select supermarkets.

Specialization and Core USP

D' Famous Red Box Corporation’s key differentiators are:

• Authenticity: Adheres to time-tested Chinese-Filipino recipes passed down for generations.
• Consistency and Quality: High turnover and freshly baked products daily across its outlets.
• Brand Recognition: Polland Hopia is a household name, especially in Metro Manila.

Financials

Though privately held, the company’s financial performance can be inferred from its wide retail presence:

• Estimated Annual Sales: PHP 80–100 million
• Retail Locations: Over 20 outlets across Metro Manila
• E-commerce Sales Growth: 30% YoY increase post-pandemic (2020–2023)

Shipment and International Exposure

While not a direct exporter, the company’s products are popular among overseas Filipinos:

• Indirect Export Reach: Products distributed through balikbayan box services and specialty Filipino stores in the U.S., Canada, and Middle East.
• Global Brand Recall: Known in OFW communities and featured in Filipino retail exhibitions abroad.

Target Market

• Urban Filipino Families seeking traditional snacks
• Chinese-Filipino Community
• OFWs and Diaspora Consumers
• Tourists seeking authentic Filipino-Chinese delicacies

Capabilities

• In-House Production: Centralized baking and packing facilities ensure consistency.
• Retail Network Management: Owned retail stores ensure brand control and direct consumer engagement.
• Product Innovation: Regular product development to align with modern tastes (e.g., Hot Hopia series).

Certifications and Compliance

• BFAD / FDA Philippines Registered
• Sanitary and Business Permits with periodic LGU compliance audits
• Halal-friendly ingredients for select products (pending full Halal certification)

Customer Testimonials

• "Their Hopia Baboy is the best in Metro Manila—authentic and flavorful." — Manila-based food blogger
• "We never miss a chance to bring Polland Hopia to our relatives in Canada." — OFW family member

Major Achievements

• Brand Legacy of over 60 years in the hopia and Chinese delicacy industry
• Adopted modern food packaging and online sales strategies during the COVID-19 pandemic
• Recognized by Philippine food media for being one of the top hopia brands
• Integrated QR and e-payment systems across major stores, making it one of the most digitally adaptive legacy bakeries

D' Famous Red Box Corporation remains a beacon of Chinese-Filipino culinary tradition, balancing heritage with innovation, and delighting generations of customers both in the Philippines and abroad.