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Bakery Products and Confectionery, Meat, Poultry and Dairy Products, Ready-to-Eat Savories
Bacon Cookies, Bacon Jam, Real Bacon Crisps
Baken Real Bacon Crisps
Baken Bacon Cookies
Baken Bacon Jam
Baken Philippines Inc. is a dynamic food innovation company headquartered in Muntinlupa, Metro Manila, Philippines. Established in 2020 by entrepreneurs Rachel Carrasco and Kelly Parreño, Baken has quickly emerged as a trendsetter in the Filipino snack market with its inventive bacon-based product line. Through its flagship brand “Baken,” the company fuses indulgence, culinary creativity, and premium snacking into a bold consumer experience.
Founded amid the early COVID-19 pandemic, Baken was born out of a desire to introduce high-quality, bacon-focused snacks into the local and international markets. With a bold, pop-inspired branding ethos, the company turned the traditional Filipino love for bacon into an innovative lifestyle food brand. Baken’s initial product launch—Real Bacon Crisps—quickly captured attention across digital platforms and e-commerce channels.
From its beginnings as a direct-to-consumer business, Baken expanded into physical retail partnerships and international trade events, positioning itself as a modern, scalable Filipino snack food manufacturer.
Baken Philippines Inc. focuses on developing bacon-centric food products that combine indulgent flavors with artisanal craftsmanship. Its product portfolio includes:
Each product is developed in-house and manufactured under FDA-certified protocols in the company’s Muntinlupa production facility.
Baken’s core USP is its unique brand positioning: it is the first and only Filipino snack brand to revolve entirely around bacon as a hero ingredient. The company stands out through:
Baken also leverages collaborations with influencers and lifestyle brands, integrating itself into pop culture narratives.
While Baken is a privately held company and financials are undisclosed, the brand has demonstrated significant traction across key performance indicators:
The brand’s pricing places it in the premium snack category, targeting middle to upper-income consumers.
Baken has participated in international food trade exhibitions including IFEX Philippines and Gulfood, indicating strong export ambitions. The company is in the process of expanding its footprint into:
Packaging complies with FDA and international export labeling standards, and Baken has completed pilot export runs to test shelf life and logistics in warm climates.
Baken operates a registered food manufacturing facility in Muntinlupa, supported by:
Baken has cultivated a cult following among bacon enthusiasts, foodies, and pop culture fans. Its visual identity and quirky product concepts have resonated widely on Instagram and TikTok. A feature in BusinessMirror Philippines noted:
“Baken’s bacon crisps are not just a snack—they’re an experience. The brand has created a fun, irreverent approach to gourmet snacking.”
Customer reviews consistently highlight product quality, flavor intensity, and creative packaging.
With its trailblazing bacon-first concept, strong brand equity, and expanding export pipeline, Baken Philippines Inc. stands as a vanguard in the premium snack segment, transforming bacon from a breakfast item into a lifestyle indulgence.
