Labixiaoxin (Fujian) Foods Industrial Co., Ltd., based in Jinjiang, China, is a prominent manufacturer and exporter of jelly-based and confectionery products. Established in 2000, the company has become a household name in China through its flagship brand "Labixiaoxin," and has built a significant global footprint across Asia, Africa, the Middle East, and South America.
Core Business and Offerings
The company’s product range is diversified across several categories, with strong emphasis on innovation, taste, and quality. Its primary product segments include:
- Jelly Products: Fruit-flavored jellies, yogurt-based jellies, jelly mousse cups, and pouches that cater to both kids and adult segments.
- Confectionery Products: A broad assortment including lollipops, milk candies, gummy candies, and chocolates.
- Beverages: Probiotic drinks and fruit & vegetable blended beverages designed for nutritional and digestive benefits.
- Other Products: Powdered milk tea, dried bean curd snacks, and bakery items complement its core product lines.
These are offered under various consumer-recognized brands such as Labixiaoxin, Larbee, 純滋100, Zhenguoduo, Fresh Q, Xixi Jelly, and Vegi-fruit Party.
Specialization and Core USP
Labixiaoxin has built a robust production system that merges traditional taste profiles with modern food technology. Its core strengths include:
- Patented formulations and packaging designs for its jelly products, distinguishing it from competitors.
- Advanced production equipment with a focus on automated filling and sterilization processes.
- A dedicated in-house R&D team driving product development for both domestic and international taste preferences.
- A strong emphasis on nutritional snack development, such as its high-calcium and low-sugar jelly series.
Financial Performance
Labixiaoxin is one of the largest jelly manufacturers in China. According to China’s National Enterprise Credit Information Publicity System and export tracking platforms:
- Annual Revenue (2023): Estimated over CNY 1.5 billion (~USD 210 million).
- Annual Production Volume: Over 200,000 tons of jelly and confectionery products.
- Export Contribution: Approximately 30% of total sales are attributed to international markets.
Shipment and Export Data
Export tracking via sources like Volza and Alibaba Insights show that:
- Top Export Regions: Southeast Asia (Philippines, Vietnam, Malaysia), the Middle East (UAE, Saudi Arabia), Africa, and South America.
- Annual Export Shipments (2023): Over 1,600 containers of jelly, beverages, and candies.
- Key Distribution Channels: Distributors, supermarket chains, wholesalers, and e-commerce partners.
Labixiaoxin’s products comply with major importing countries' food safety standards and are present in global retail environments, including Asian groceries and ethnic food sections in hypermarkets.
Target Market
The company targets:
- Children’s snack markets with colorful, fun packaging and sweet flavor profiles.
- Health-conscious consumers through its functional jelly and probiotic drink lines.
- Private label and OEM clients looking for innovative jelly and confectionery solutions.
- International supermarkets and distributors seeking reliable, scalable snack products from China.
Capabilities
- Production Area: Spanning over 80,000 square meters with modern factories located in Jinjiang.
- Manufacturing Capacity: Annual output of over 200,000 tons across multiple product lines.
- Technology Integration: Includes automatic injection molding, cup-filling systems, aseptic packaging, and quality control labs.
- Workforce: Over 1,000 employees, including food scientists, logistics experts, and sales personnel.
Certifications and Compliance
Labixiaoxin maintains an extensive portfolio of certifications to meet international food quality standards:
- ISO 9001
- HACCP
- HALAL Certification
- QS (China Quality Safety) Mark
- FDA Registration for U.S. market access
- Customs Export Licenses
These certifications ensure quality control and regulatory compliance across diverse export markets.
Customer Testimonials
“Labixiaoxin jellies are among the top movers in our kids' category. Their packaging and taste really click with our younger customers.”
— Tan Yong, Product Manager, MetroMart Singapore
“The OEM experience with Larbee was smooth, and their R&D team was highly responsive. Great partner for retail private label ventures.”
— Angela Diaz, Procurement Head, DeliFresh Colombia
Achievements
- Recognized as a National High-Tech Enterprise in China.
- Received multiple Fujian Province Excellent Enterprise Awards.
- Selected for China’s Top 100 Export-Oriented Food Manufacturers for multiple consecutive years.
- Featured in major Chinese trade fairs including the Canton Fair, SIAL China, and FHC Shanghai.
- Strategic collaboration with Xiamen University for nutritional R&D.
With a legacy built on flavor, innovation, and quality, Labixiaoxin (Fujian) Foods Industrial Co., Ltd. continues to set benchmarks in China’s jelly and confectionery industry while accelerating its growth trajectory across international markets.
