Lai Phu Corporation, based in Ho Chi Minh City, Vietnam, is a prominent food and beverage manufacturer with a strong domestic presence and expanding global footprint. Founded in 2002, the company has grown into a diversified enterprise offering high-quality confectionery, beverages, and private label services, serving over 40 international markets. Lai Phu operates under a mission to deliver nutritious, enjoyable, and affordable products that meet international safety and taste standards.
Core Business and Offerings
Lai Phu’s product portfolio covers a wide spectrum of confectionery and beverage categories, tailored for both retail and OEM clients. Key offerings include:
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Confectionery
- Cookies: Assorted flavors and formats including butter, chocolate chip, and sandwich varieties
- Chocolate: Coated snacks and chocolate-filled products
- Soft Candies: Fruit chews and toffees
- Jelly & Pudding: Ready-to-eat jellies in cups and pouches, dairy-based pudding desserts
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Beverages
- Fruit Juices: Mango, guava, orange, and mixed tropical blends
- Tea Drinks: Herbal, lemon, and green tea beverages
- Coconut Water: 100% natural and flavored variants, packaged in cans and PET bottles
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OEM and Private Label Services
- End-to-end contract manufacturing for confectionery and beverage lines
- Custom packaging, formulation, and branding solutions for clients globally
Products are marketed under proprietary brands such as Lai Phu, Cherish, A-Dew, Mr.Crôôp, and Gillia, in addition to numerous white-label exports.
Specialization and Core USP
Lai Phu’s unique strength lies in its dual competency in product innovation and large-scale customization. Its core USPs include:
- Versatile R&D Capabilities enabling flavor localization for target markets
- Modern production infrastructure certified for international food safety standards
- Efficient OEM model for fast-moving consumer goods (FMCG) clients
- Strong in-house branding and marketing, backed by digital and media presence
Financial Performance
Based on trade records and industry data:
- Estimated Annual Revenue (2023): USD 35–40 million
- Export Contribution: Approximately 60% of total sales
- OEM Contracts: Over 50 active private label clients across North America, Asia, and the Middle East
- Production Output: Over 15,000 metric tons of confectionery and beverages annually
Lai Phu has experienced consistent growth at 12–15% CAGR over the past five years, attributed to international expansion and new product development.
Shipment and Export Data
Data from Vietnam Customs and third-party trade platforms indicate:
- Top Export Markets: USA, Japan, South Korea, Philippines, Saudi Arabia, UAE, and Australia
- Annual Export Volume (2023): Over 600 containers
- Best-selling Export Products: Coconut Water (PET & Can), Jelly Cups, Assorted Cookies, OEM Beverages
- Certifications Held for Export Markets: Halal, HACCP, FDA (U.S.), and ISO 22000
Lai Phu’s integrated logistics and multilingual support make it a reliable exporter to diversified geographies.
Target Market
Lai Phu serves both retail and institutional segments:
- Supermarkets and convenience stores
- Importers and distributors
- Private label buyers in beverage and confectionery categories
- Hospitality and airlines (single-serve snacks and drinks)
- E-commerce retailers
Its consumer brands target middle-class families, children, and young adults seeking affordable indulgence.
Capabilities
- Manufacturing Plants: Multiple production lines in Ho Chi Minh City with scalable capacities
- Technology Stack: High-speed mixing, baking, bottling, and aseptic filling systems
- Product Development: Dedicated R&D for flavoring, shelf-life optimization, and packaging innovation
- OEM Services: Recipe formulation, labeling compliance, design customization, and export documentation
Certifications and Compliance
Lai Phu ensures high food safety and regulatory conformity across markets with certifications including:
- ISO 22000:2018
- HACCP (Hazard Analysis and Critical Control Points)
- FDA Registration for the U.S.
- HALAL Certification
- Vietnam Food Administration (VFA) Approval
- Compliant with EU and ASEAN labeling requirements
These accreditations position Lai Phu as a credible and compliant global supplier.
Customer Testimonials
“Lai Phu’s coconut drinks have gained popularity in our retail chains thanks to their taste and quality packaging.”
— Ahmed Razi, Food Importer, Saudi Arabia
“Their OEM services allowed us to quickly launch our own pudding brand in Korea. Excellent support and execution.”
— Sun Hee Kim, Director, Seoul Food Brands
Achievements
- Recognized among Top 10 Vietnamese Confectionery Exporters by VCCI (2022)
- Regular exhibitor at VietFood & Beverage Expo, SIAL ASEAN, and Gulfood Dubai
- Successfully launched the Cherish Cookies line across Southeast Asia in 2023
- Featured in Vietnam Export Outlook Report as a case study for mid-cap FMCG success
- Developed and commercialized over 300 SKUs across product lines
Lai Phu Corporation exemplifies Vietnamese food manufacturing excellence—combining tradition, flavor, and scalable modern production to serve the evolving tastes of consumers and businesses worldwide.
