Exhibiting at World Tea Expo 2025

LASERTRON, Inc., headquartered in Amherst, New York, is a leading designer, manufacturer, and operator of advanced interactive entertainment systems and family entertainment centers (FECs) in the United States. Founded in 1988, LASERTRON has built a reputation for creating immersive, durable, and data-driven gaming experiences that enhance guest satisfaction while optimizing operational performance for entertainment venue operators.

Core Business and Industry Role

LASERTRON operates at the intersection of entertainment technology manufacturing and turnkey venue solutions. The company designs and builds state-of-the-art attractions such as laser tag systems, digital axe throwing, and its latest innovation—Krazy Darts, a high-tech, interactive group darts game with integrated digital scoring and gamification.

Beyond its manufacturing role, LASERTRON also operates several company-owned locations that serve as showcase facilities and R&D hubs. The company is a comprehensive provider, offering consultation, venue design, equipment manufacturing, installation, staff training, and proprietary management software.

Product and Service Offerings

• Interactive Attractions:

  • Krazy Darts: Digitally gamified dart experience with LED boards, scoring integration, and team play mechanics.
  • LASERTRON Laser Tag: Fully immersive laser tag arenas with custom vests, LED lighting, and real-time scoring.
  • Krazy Axes: Innovative axe throwing attraction featuring projected targets and digital scoring for safer, group-friendly gameplay.

• Operational Software:

  • Center Manager Pro: A fully integrated POS and operational suite for managing sales, bookings, employee schedules, memberships, and analytics.

• Turnkey Services:

  • Venue design and construction guidance
  • Staff training and operational playbooks
  • Preventative maintenance and technical support

These offerings are modular and scalable, making them accessible for a variety of clients including standalone entertainment venues, bowling alleys, casinos, and trampoline parks.

Unique Selling Proposition (USP)

LASERTRON’s USP lies in its technology-first, operator-tested approach. Unlike many manufacturers, LASERTRON actively operates its own FEC locations to rigorously test innovations before market release. This continuous feedback loop enables the company to launch battle-tested systems with proven ROI metrics for clients.

Its game designs prioritize throughput, customer engagement, and replayability. Features like integrated membership programs, real-time leaderboard systems, and interactive interfaces drive higher customer retention and secondary spending.

Financial and Business Scale

LASERTRON is a privately held company with an estimated $10–15 million USD in annual revenue, derived from both equipment sales and direct-to-consumer FEC operations. The company has deployed systems in over 200 entertainment centers across North America and has reported consistent year-over-year growth, especially in multi-attraction installations.

Notably, the Krazy Darts product line has seen rapid adoption since its 2022 launch, with more than 30 installations completed in the first year alone.

Market Reach and Customer Segments

• Primary Markets:

  • United States (with installations in 40+ states)
  • Canada
  • Select international locations through strategic partnerships

• Customer Segments:

  • Family Entertainment Centers (FECs)
  • Bowling Alleys & Amusement Arcades
  • Casino Entertainment Venues
  • Trampoline and Adventure Parks
  • Hospitality and Resort Chains

LASERTRON’s products are designed for venues with high foot traffic and a need for modular, high-revenue attractions.

Capabilities and Technical Strengths

• In-house R&D and fabrication facilities
• Embedded systems engineering and LED technologies
• Integrated user data systems (for score tracking and loyalty)
• 24/7 technical support and remote diagnostics
• Modular arena designs and customizable branding options

Certifications and Compliance

• All equipment complies with ASTM International safety standards for amusement attractions
• Software systems are PCI-DSS compliant for secure transactions
• Krazy Axes and Krazy Darts are designed in accordance with indoor safety guidelines for projectile and impact attractions

Brand Recognition and Media Presence

• YouTube Channel: Demonstrates gameplay, system overviews, and customer testimonials
• Social Media: Active Facebook and Instagram presence with venue promotions and updates
• Trade Events: Regular exhibitor at IAAPA Expo, the leading global conference for the attractions industry

Krazy Darts was featured in Replay Magazine and Bowling Center Management (BCM) for its innovation and operator ROI potential.

Major Achievements

• Deployed over 1 million square feet of LED interactive arenas globally
• Operates flagship LASERTRON centers in Amherst, NY, and Rochester, NY, with expansion underway
• Achieved 95% customer retention rate among laser tag attraction clients over 10 years
• Launched the Krazy Darts attraction with an average ROI payback period of less than 12 months for most venues

LASERTRON continues to define the future of interactive entertainment by blending immersive experiences with high operational efficiency, making it one of the most trusted partners in the FEC industry.