Exhibiting at Thaifex - Anuga Asia 2025

Latto Food and Drink Co., Ltd., under its flagship brand Songheng, is a well-established Thai manufacturer and exporter of traditional pickled vegetables, condiments, and health-oriented preserved products. With a heritage rooted in authentic Thai culinary practices and a modern outlook on dietary trends, the company has become a prominent player in Southeast Asia’s agro-processing sector.

History and Background

Founded in the early 2000s and headquartered in Krathum Baen, Samut Sakhon Province, Latto Food and Drink Co., Ltd. has developed from a small family-run operation into a modern export-focused enterprise. The company is owned and managed by Kriangkrai Songkittiphong, who has been instrumental in transforming the business through investment in food safety, innovation, and digital marketing.

The company trades under the Songheng brand and operates its own production facility, focusing on traditional Thai pickling methods enhanced with modern hygiene and international compliance standards.

Core Business and Offerings

Latto Food and Drink’s product range is built around:

• Pickled Vegetables:

  • Sour Pickled Mustard
  • Pickled Garlic
  • Pickled Bamboo Shoots
  • Pickled Lime
  • Pickled Plum

• Condiments:

  • Sushi Ginger (Pink and White variants)
  • Thai Lime Juice 45%

• Specialty and Health-Conscious Lines:

  • Keto Pickled Mustard
  • Keto Pickled Lime and Plum (low-sugar and vinegar-based formulations)

Products are available in both consumer retail packaging and bulk sizes for HORECA and food processing clients. Custom labeling and halal certification are available for export markets.

Specialization and USP

Latto Food and Drink Co., Ltd. sets itself apart with:

• Clean Label Pickling: Products use natural preservatives like vinegar and salt, with no artificial coloring or chemical preservatives.
• Keto and Functional Variants: One of the first Thai producers to introduce Keto-certified pickled vegetables, addressing a growing niche in health food exports.
• Flexible Packaging Solutions: Ranging from 100g retail pouches to 5kg commercial-grade pails, tailored to importer requirements.
• Strong R&D and Private Label Capabilities: OEM clients in Vietnam, Singapore, and Australia use Songheng’s production for their regional brands.

Their long shelf life (12–24 months ambient storage) and versatility in Asian cuisines make their products staples in Asian grocery stores and restaurants globally.

Financial Performance

While not a publicly listed company, financial insights and trade records show:

• Estimated Revenue (2023): USD 4–6 million
• Export Share: Over 70% of total sales
• Growth Rate: CAGR of 18% since 2020, supported by health product launches and e-commerce B2B expansion
• Top Revenue Contributors: Sushi Ginger and Pickled Mustard (including keto variants)

The company maintains a strong cost-control structure, enabling competitive pricing in both developed and emerging markets.

Export and Shipment Records

According to regional export data and international buyer listings:

• Top Export Destinations: Japan, South Korea, Singapore, USA, Australia, and the UAE
• Best-Selling Export SKUs: Keto Pickled Mustard, Pickled Lime, Sushi Ginger
• Average Shipment Frequency: 8–10 containers per month
• Annual Export Volume (2023): Approx. 1,200 metric tons
• Private Label Partnerships: OEM supply to brands in South Korea and ethnic distributors in California and Sydney

Each shipment includes compliance documentation, halal certification (when required), and batch-level product traceability.

Target Markets

Latto Food and Drink Co., Ltd. targets:

• Retail and Grocery Chains (Asian supermarkets, ethnic food aisles)
• HORECA and Restaurant Chains
• Private Label Partners in Health Food and Asian Cuisine Segments
• Online Specialty Food Retailers and Keto Health Platforms
• Importers and Distributors in North America, APAC, and the Middle East

Their low-sodium and low-sugar options have gained particular traction among keto, vegan, and diabetic-friendly product lines.

Capabilities and Infrastructure

• Location: Krathum Baen, Samut Sakhon, Thailand
• Production Capacity: Approx. 5,000 kg/day of assorted pickled products
• Processing Technologies:
  • Salt-vinegar fermentation tanks
  • Vacuum sealing and MAP (Modified Atmosphere Packaging)
  • Pasteurization for extended shelf life
• Storage and Logistics: Integrated dry storage and cold chain shipping capabilities for climate-sensitive items

Packaging customization is available in Thai, English, Korean, and Arabic.

Certifications and Compliance

The company meets global food safety standards and is compliant with:

• GMP Certified
• HACCP System Implemented
• Thai FDA Approved
• Halal Certified by The Central Islamic Council of Thailand
• Customized Labeling Compliant with EU and FDA Standards

Quality checks are conducted throughout sourcing, fermentation, packaging, and shipping phases.

Customer Testimonials

“We use Songheng’s pickled mustard in over 150 restaurant locations. Excellent quality and always on time.”
— Restaurant Chain Buyer, Singapore

“Their keto-certified pickled lime became a surprise hit in our health food aisle. The taste and shelf stability are exceptional.”
— Health Foods Retailer, Melbourne

“For sushi ginger, we rely on Latto for all our needs across multiple cities in Japan and Korea. Great flavor and clean packaging.”
— Importer, Osaka

Achievements and Recognitions

• Featured Thai Exporter – THAIFEX 2023
• SME OTOP Innovation Recognition – Ministry of Industry (Thailand)
• First Thai Manufacturer to Launch Keto Pickled Vegetables (2021)
• Listed on the Thai FDA Exporter Database for Pickled Vegetables

Latto Food and Drink Co., Ltd. continues to redefine the pickled condiment industry through innovation, quality control, and strategic brand building under the trusted Songheng name.