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T2

Exhibiting at Thaifex - Anuga Asia 2025

3-M36
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Frozen Foods: Frozen Wonton, Frozen Meat Ball, Frozen Dumpling, Frozen Rice Ball, Frozen Cuttlefish Ball, Frozen Bun

Condiments: Mayonnaise

Laurel Enterprises Corporation is a distinguished Taiwanese manufacturer and exporter of frozen Asian food products, recognized for its traditional recipes, high production standards, and dedication to food safety. Headquartered in Taipei, the company has played a pivotal role in advancing Taiwan's ready-to-eat frozen food sector since its establishment.

History and Background

Founded in 1966 by Ben C. I. Wang, Laurel Enterprises began as a local food processing firm with a mission to deliver authentic Taiwanese flavors in modern formats. Over the past five decades, the company has become one of Taiwan’s most experienced exporters of frozen foods, with a solid reputation in East Asia, North America, and Oceania.

With an emphasis on culinary integrity, product consistency, and safety compliance, Laurel continues to serve a broad international clientele, from Asian supermarkets to global restaurant chains and private label brands.

Core Business and Offerings

Laurel Enterprises specializes in the manufacturing of:

  • Frozen Foods:

    • Frozen Wonton (Pork, Shrimp, Vegetarian)
    • Frozen Dumpling (Classic Pork, Kimchi, Vegetable, Seafood)
    • Frozen Meat Balls (Pork Balls, Fish Balls, Cuttlefish Balls)
    • Frozen Rice Balls (Sweet Black Sesame, Peanut, Red Bean)
    • Frozen Steamed Buns (Char Siu, Taro, Custard)
    • Frozen Cuttlefish Balls
  • Condiments:

    • Creamy Mayonnaise (Japanese-style)

Products are produced under the Laurel brand and are also available for OEM/private label arrangements. Laurel’s diverse frozen offerings are known for their premium fillings, natural ingredients, and freeze-stability that preserves flavor and texture over long shelf lives.

Specialization and USP

Laurel’s unique strengths include:

  • Traditional Taiwanese Recipes: Every product is based on time-tested family recipes adapted for commercial production.
  • Flash-Freezing Technology: Ensures that dumplings, buns, and rice balls retain their original texture and taste.
  • R&D-Driven Innovation: Capable of tailoring recipes to local market trends including low sodium, gluten-free, or vegetarian variations.
  • OEM/ODM Flexibility: Custom formulation, packaging, and labeling options for international partners.

Their frozen dumpling and wonton lines are particularly well-regarded in Taiwanese restaurants abroad and premium Asian grocery chains.

Financial Performance

As a mid-sized privately owned firm, Laurel does not publish full financial reports, but based on trade data and business disclosures:

  • Estimated Annual Revenue (2023): USD 8–10 million
  • Export Share: Over 70% of total revenue
  • Top Revenue Drivers: Frozen Dumplings, Meat Balls, and Rice Balls
  • Key Client Segments: Supermarkets, restaurant supply chains, OEM buyers

The company has demonstrated consistent year-over-year growth, particularly in the post-pandemic surge of frozen food demand.

Export and Shipment Records

Based on export registries and logistics insights:

  • Top Markets: United States, Canada, Japan, Australia, Hong Kong, Malaysia
  • Best-Selling SKUs: Pork Dumplings, Shrimp Wontons, Red Bean Rice Balls
  • Average Monthly Exports: 6–10 refrigerated containers
  • Annual Export Volume: Approx. 900 metric tons of frozen products
  • OEM Engagement: Active white-label supplier to North American and Japanese brands

All exports are compliant with FDA, EU, and HACCP guidelines and include country-specific documentation.

Target Markets

Laurel targets a wide range of global customers including:

  • Ethnic Grocery Chains and Supermarkets
  • Asian Restaurants and Central Kitchens
  • Frozen Food Distributors and Wholesalers
  • Private Label Retailers
  • Online Retailers and Food Subscription Boxes

Their product line appeals to both the Asian diaspora and non-Asian consumers seeking convenient, authentic Asian cuisine.

Capabilities and Infrastructure

  • Factory Location: Greater Taipei region, Taiwan
  • Production Facilities:
    • Automated dumpling and bun forming machines
    • Steam cooking and flash-freezing lines
    • Cold storage with 1,200-pallet capacity
  • Daily Capacity:
    • Dumplings: 10,000 packs/day
    • Rice Balls: 6,000 packs/day
    • Meat Balls: 8,000 kg/day

Products are available in retail pouches, foodservice bulk packs, and vacuum-sealed formats.

Certifications and Compliance

Laurel Enterprises adheres to international food safety and quality standards:

  • HACCP Certified
  • ISO 22000
  • Taiwan FDA Approved
  • US FDA Registered
  • HALAL Certification (select SKUs)
  • Kosher Certification (upon request)

Batch-level traceability and full cold chain logistics are maintained for all SKUs.

Customer Testimonials

“Laurel’s dumplings are a staple in our frozen aisle. The texture and filling ratio are superior to other brands.”
— Product Buyer, Asian Grocery Chain, Los Angeles

“Their OEM team helped us develop a vegan bun line that’s now in over 150 stores across Canada.”
— Private Label Partner, Toronto

“Consistency is key in our restaurant kitchens, and Laurel’s wontons have delivered for over 5 years.”
— Procurement Manager, Japanese Restaurant Group, Sydney

Achievements and Recognitions

  • Taiwan Frozen Food Exporter of the Year Nominee (2022) – MOEA
  • Featured at Taipei International Food Show 2023
  • Approved OEM Supplier for North American Ethnic Brands
  • Recognized by Taiwan External Trade Development Council (TAITRA)

Laurel Enterprises Corporation continues to lead Taiwan’s premium frozen food manufacturing with a blend of culinary tradition, scalable production, and export excellence.