Product Offerings
Products:
Processed Seafood: Crab Balls
Bakery Products: Roasted Pork Buns, Roasted Pork Pies
Laytrang Group Co., Ltd. is a regional food manufacturing company based in Trang Province, southern Thailand, recognized for its unique blend of seafood-based and bakery-style products. Drawing from the rich culinary traditions of the Andaman Coast, Laytrang has developed a strong local following and is beginning to extend its reach into national and export markets through its signature crab ball and pork-filled bakery offerings.
History and Background
Founded in the early 2010s, Laytrang Group Co., Ltd. emerged as a family-run enterprise with a mission to showcase the distinctive flavors of Trang through processed food innovation. Combining local seafood with the province's famed baked goods, the company began producing hybrid products that merge savory seafood fillings with bakery textures—a hallmark of Trang’s diverse culinary identity.
Operating from the city of Trang, Laytrang Group maintains a small-scale but efficient processing facility that services both regional wholesale and retail buyers, as well as select export clients through OEM arrangements.
Core Business and Offerings
Laytrang Group’s product categories include:
-
Processed Seafood Products:
- Crab Balls (Surimi-style, lightly seasoned, flash-fried)
-
Bakery Products with Savory Fillings:
- Roasted Pork Buns (Steamed and Oven-Baked)
- Roasted Pork Pies (Traditional Trang recipe with caramelized pork interior)
Products are crafted using local recipes adapted for commercial production, maintaining high quality through small-batch processing and locally sourced ingredients.
Specialization and USP
Laytrang Group’s core strengths lie in:
- Culinary Fusion: Bridging southern Thai seafood with Chinese-Thai bakery traditions.
- Craft-Based Processing: All products are handmade or semi-automated to preserve artisanal texture and flavor.
- Signature Items: Trang’s well-known roasted pork buns, reinterpreted with unique stuffing and crust techniques.
- Localized Sourcing: Uses locally caught crab and responsibly raised pork from southern Thai farms.
This fusion of seafood and bakery product lines allows Laytrang to operate in both refrigerated and ambient-ready food segments.
Financial Performance
While formal financial disclosures are unavailable due to the company’s privately held status, business intelligence suggests:
- Estimated Annual Revenue (2023): USD 250,000 – 500,000
- Revenue Split: 85% domestic (southern Thailand), 15% trial export orders and tourist-oriented retail
- Top-Selling Product: Roasted Pork Bun
- Sales Channels: On-site shop, weekend markets, specialty food resellers in Bangkok and Hat Yai
Seasonal peaks occur during tourism booms and Thai holiday festivals, when local food gifting demand surges.
Export and Shipment Records
Laytrang Group’s export activity is in early-stage development:
- Export Trials: Crab balls and frozen buns to Malaysia and Singapore (2022–2023)
- Challenges: Cold chain limitations and need for shelf-life extension for bakery products
- OEM Capabilities: Custom-label pork bun production for local Thai grocery chains and cafés
The company is actively seeking HACCP and HALAL certification to scale exports.
Target Markets
The company focuses on:
- Retail and Gourmet Grocers in Southern Thailand
- Airport Duty-Free and Tourism-Based Outlets
- Hotels and Boutique Cafés offering local artisanal food
- OEM Export Clients in Malaysia, Singapore, and Taiwan
- Thai Diaspora Grocery Distributors Seeking Authentic Baked Goods
Their combination of seafood and pastry items provides dual appeal in both traditional snack and protein-enhanced categories.
Capabilities and Infrastructure
- Facility Location: Trang City, Trang Province
- Production Capacity:
- Pork Buns: ~800 units/day
- Crab Balls: ~400 kg/month
- Operations:
- Manual stuffing and shaping for pork buns
- Small-batch surimi blending for crab ball production
- Baking, steaming, and flash-freezing lines
Packaging formats include vacuum-sealed, foil packs for buns, and frozen ziplock pouches for crab products.
Certifications and Compliance
As of 2024, Laytrang Group operates under:
- Thai FDA Basic Food Safety Registration
- Municipal Health Authority Approval
- In Progress:
- HACCP and GMP Certification
- HALAL Certification (planned for crab ball and pie lines)
Collaboration with food safety training centers is underway to support certification upgrades for export readiness.
Customer Testimonials
“The pork buns are among the best we’ve tried from Trang. They retain their flavor and texture after reheating—ideal for boutique hotel menus.”
— Food & Beverage Manager, Boutique Resort in Krabi
“Laytrang’s crab balls offer a clean seafood taste, and we’ve used them as appetizers on our catering menus. Very well-received.”
— Catering Business Owner, Penang
“These buns are now a fixture at our retail bakery shelf. Locals recognize the brand, and tourists love the packaging.”
— Grocery Chain Buyer, Hat Yai
Achievements and Recognitions
- Recognized Artisan Producer – Trang Food Festival 2022
- Featured Product – Thai OTOP Local Food Showcase 2023
- Selected Supplier – Southern Thailand Culinary Heritage Project
- Nominee – SME Food Brand of the Year (Trang Chamber of Commerce 2023)
Laytrang Group Co., Ltd. continues to evolve as a symbol of Trang’s culinary creativity, combining regional pride with commercial scalability for broader domestic and international markets.