Exhibiting at Thaifex - Anuga Asia 2025

Leeyahalalfoods Co., Ltd. is a Thailand-based Halal-certified food manufacturer and exporter, headquartered in Pattani Province. The company specializes in value-added halal snacks and ready-to-eat (RTE) meals, offering a unique fusion of Thai culinary heritage and modern food innovation. With its growing portfolio of internationally compliant halal-certified products, Leeyahalalfoods is carving a significant niche in Southeast Asia's rapidly expanding halal food market.

Brief History

Founded by Ms. Areeya Hayi Madeng, Leeyahalalfoods Co., Ltd. originated from a community-driven initiative aimed at creating employment and preserving local food culture in Thailand’s southern border provinces. Starting as a homegrown brand focused on fish crisps, the company expanded into a full-fledged enterprise featuring a diverse line of halal food products under the "Nasreen" and "Majcha Snack" brands.

Core Business

Leeyahalalfoods is a fully integrated food processor and exporter specializing in:

• Halal-certified seafood snacks and fish crisps
• Halal ready-to-eat meals
• Packaged meat products
• Local Thai delicacies adapted to meet global halal standards

The business serves both domestic and international customers, especially in Muslim-majority countries.

Product and Service Offerings

Fish Crisps

The flagship product of Leeyahalalfoods is its premium range of fish crisps, crafted from high-quality marine fish sourced from Thailand’s southern coasts. Flavors include:

• Original Flavor
• Spicy Flavor
• Garlic & Black Pepper
• Seaweed Flavor
• Squid Flavor

These are marketed under the Nasreen brand, available in resealable pouches with attractive halal labeling and nutritional information.

Halal Ready-to-Eat Meals

Leeyahalalfoods also produces shelf-stable and frozen RTE meals certified by Thai and international halal authorities. These products include:

• Curry-based meals (e.g., Massaman, Green Curry)
• Rice meals (e.g., Chicken Biryani, Fried Rice)
• Microwavable pouches for convenience stores and airline catering

Halal Meat Products

• Marinated and cooked halal chicken and beef cuts
• Frozen meat portions and curry-ready packs
• All items comply with HALAL-CICOT (Central Islamic Council of Thailand) certification standards

Seafood Products

• Value-added seafood products like fried fish fillets and shrimp rolls
• Halal-certified seafood snacks for retail and HORECA supply chains

Specialisation and Core USP

• 100% Halal-certified production with rigorous quality assurance processes
• Community-rooted enterprise promoting southern Thai heritage cuisine
• Small batch innovation: Customized recipes for OEM partners
• Strong engagement with Islamic trade events and product showcases in Malaysia, Indonesia, and the Middle East

Financial Strength

Leeyahalalfoods is classified as a high-growth SME under Thailand’s Ministry of Industry. Key indicators include:

• Estimated revenue of THB 18–22 million annually (~USD 500,000–600,000)
• Profitable for 5 consecutive years, with a CAGR of over 12% in export sales
• 75% of sales attributed to exports, primarily within ASEAN and Middle Eastern markets

Shipment Records

Trade activity based on ImportYeti and local export registries confirms:

• Over 120 export consignments in the last 24 months
• Primary export destinations: Malaysia, Indonesia, UAE, Saudi Arabia
• Strong participation in Thailand Halal Assembly and MIHAS Malaysia
• Average consignment value: USD 5,000–12,000, depending on assortment

Target Market

• Muslim-majority consumer markets in ASEAN, South Asia, and GCC
• Halal-compliant retail chains and supermarkets
• Foodservice and catering companies (especially airline and school catering)
• Health-conscious snack food buyers

Capabilities

• Small-batch R&D kitchen for new flavor development
• HAL-Q (Halal Quality Assurance System) implemented across operations
• OEM and co-packing services for halal brands in Malaysia, Singapore, and Indonesia
• Multilingual packaging and export labeling available upon request

Certifications and Compliance

• HALAL-CICOT Thailand
• FDA Thailand
• GMP (Good Manufacturing Practice)
• OTOP (One Tambon One Product) national certification
• Participation in Halal Logistics Certification Pilot by the Thai Ministry of Commerce

Customer Testimonials

“Nasreen brand fish crisps are among our best-selling Thai halal snack imports. Excellent packaging and flavor authenticity.”
— Mr. Khalid Hussain, Managing Director, Tazeem Global Foods, UAE

“We value Leeyahalalfoods for their flexible small-volume orders and fast lead times. Their spicy squid flavor is a hit in Jakarta.”
— Ms. Dian Rahmawati, Category Manager, IndoFood Mart

Major Achievements

• Recognized under Thailand’s SME Champions Program 2023
• Winner of Halal Business Excellence Award – Southern Thailand
• Partnered with Thai Trade Centers for B2B matchmaking in Dubai and Jakarta
• Export presence in 7 countries and counting

With a blend of authenticity, quality, and halal compliance, Leeyahalalfoods Co., Ltd. stands as a shining example of how local tradition can meet global standards in the modern food industry.