Established in 1977, Li Chuan Food Products Pte. Ltd. is a leading Singapore-based manufacturer and exporter of premium surimi-based seafood products. Over the decades, the company has built a strong reputation for delivering quality, taste, and innovation in ready-to-cook and ready-to-eat frozen seafood. Headquartered in Singapore, Li Chuan operates under its own brand name and caters to a broad clientele across Southeast Asia, East Asia, the Middle East, and Oceania.
Core Business and Product Portfolio
Li Chuan specializes in the production of a wide array of processed seafood products, particularly those derived from surimi (a refined fish paste). The company's comprehensive product categories include:
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Seafood Balls
- Cooked Fish Ball
- Cuttlefish Ball
- Foochow Fish Ball
- Fresh Fish Ball
- Fried Fish Ball
- Mushroom Ball
- Prawn Ball
- Saito Fish Ball
-
Crab Flavored Products
- Flavoured Crab Ball
- Flavoured King Crab Ball
- Seafood Stick
- Surimi Crab Bite
- Surimi Crab Claw
-
Breaded Items
- Breaded Crab Claw
- Breaded Fish Chip
- Breaded Surimi Scallop
-
Tofu Products
- Cheese Tofu
- Fish Tofu
- Sandwich Tofu
- Seafood Tofu
-
Fishcakes
- Abalone Fishcake
- Corn Duck Fishcake
- Fish Cake
- Fish Long
- Gold Bar Fried Fish Cake
- Handmade Fishcake
- Handmade Vegetable Fishcake
- Round Fish Cake
- Saito Fishcake
- Slice Fish Cake
- Thai Fishcake
- Vegetable Round Fishcake
-
Ngoh Hiang (Five-Spice Meat Rolls)
- Flat Ngoh Hiang
- Fried Wanton
- Large Ngoh Hiang
- Ngoh Hiang Ball
- Small Ngoh Hiang
-
Other Products
- Chikuwa
- Fish Dumpling
- Fish Egg Roll
- Fish Paste
- Fish Puff
- Fish Roll
- Fish Slice
- Fried Surimi Scallop
- Seafood Nugget
- Surimi Scallop
- Vegetable Roll
Li Chuan’s product range is specifically designed for foodservice, retail, and private label markets, offering versatility and culinary adaptability.
Specialization and Unique Selling Proposition (USP)
Li Chuan’s competitive edge lies in its:
- High surimi content in products, ensuring better texture and taste
- Use of state-of-the-art Japanese processing technology
- Halal-certified production for wider market reach
- Customization capabilities for international private label clients
- Continuous innovation, introducing regional flavor variants and functional food enhancements
The company balances tradition with innovation, combining authentic Asian flavors with modern food safety standards and packaging innovations.
Export Performance and Market Reach
Li Chuan has a strong footprint across multiple international markets. Based on data from platforms such as ImportYeti, the company has completed:
- More than 150 international shipments over the past three years
- Active export destinations include Malaysia, Indonesia, Brunei, Japan, South Korea, the UAE, and Australia
- Products are distributed through wholesale, supermarket chains, hotel foodservice suppliers, and airline catering companies
The high frequency of repeat orders from international partners demonstrates a reliable supply chain and customer satisfaction.
Target Markets
Li Chuan serves multiple channels:
- Retail sector: Packaged frozen surimi and tofu products under the Li Chuan brand
- Foodservice sector: Bulk packs for restaurants, hotpot chains, canteens, and caterers
- OEM/Private Label: Customized formulations and packaging for brand owners in Asia and the Middle East
- Institutional buyers: Schools, hospitals, and airlines sourcing Halal-certified protein solutions
Their products cater to both mass-market consumers and discerning culinary professionals seeking consistent quality and innovation.
Capabilities and Infrastructure
The company's Singapore facility is equipped with:
- Automated surimi production lines
- Blast freezing and vacuum packaging units
- Hygienic processing environments adhering to global safety benchmarks
- Dedicated R&D unit focused on texture optimization, shelf-life extension, and regional flavor profiles
Li Chuan's scalable production allows for rapid fulfillment of both domestic and large international orders.
Certifications and Quality Assurance
Li Chuan maintains a rigorous quality assurance framework backed by internationally recognized certifications:
- ISO 22000 Food Safety Management
- HACCP Certification
- Halal Certification by MUIS (Singapore Islamic Religious Council)
- AVA Licensing and Inspection Compliance (Singapore Food Agency)
These certifications ensure that products meet the regulatory requirements of both exporting and importing countries.
Market Recognition and Customer Feedback
Li Chuan enjoys a strong brand reputation in Singapore and abroad. Customers frequently cite:
- Consistently fresh-tasting products
- Value-added formats ideal for hotpot, dim sum, and Bento meal integration
- Attractive product packaging and clear labeling
The company has participated in international food expos, including FHA Singapore and SIAL China, gaining recognition from global distributors and buyers.
Major Achievements
- Over 40 years of operational history, making it one of Singapore’s longest-standing seafood processors
- Export presence in more than 12 countries
- Developed over 100 unique SKUs across various product lines
- Named as a trusted supplier by multiple airline catering services and hotel chains
Li Chuan Food Products Pte. Ltd. continues to set the standard for surimi innovation, marrying tradition with modern food manufacturing to meet the dynamic needs of global food markets.
