Founded in 1998, Lian Taat Food Sdn Bhd is a leading Malaysian manufacturer and exporter specializing in soy-based food products. Headquartered in Batu Pahat, Johor, Malaysia, the company has built a strong reputation for high-quality bean curd products under its flagship brand WonderBean. With a focus on innovation, food safety, and customer satisfaction, Lian Taat has expanded its operations to serve both local and international markets.
Core Business and Product Offerings
Lian Taat’s operations revolve around the production of traditional and value-added soybean products. The company's diverse product lines are categorized into:
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Bean Curd Skin Series
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Dried Bean Curd Series
- Dried Bean Curd Stick
- Dried Bean Curd Sheet
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Fresh Bean Curd Series
- Fresh Soy Chip
- Fresh Soy Knot
- Fresh Soy Sticks
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Fried Bean Curd Series
- Fried Soy Chip
- Fried Soy Knot
- Fried Soy Sausage
- Fried Bean Curd Sheet (Cut)
- Fried Bean Curd Stick
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Soybean Additional Series
- Soybean Rolls (Original, Seaweed, Sesame)
These products cater to the foodservice industry, retailers, and health-conscious consumers seeking high-protein vegetarian food options.
Specialization and Unique Selling Proposition (USP)
Lian Taat’s major strength lies in its vertically integrated production system, enabling full control over product quality, hygiene, and customization. Their products are renowned for:
- No preservatives or artificial coloring
- Rich protein content and low cholesterol
- Halal certification, making them suitable for Muslim markets
Moreover, Lian Taat provides OEM and private labeling services, allowing international clients to market customized soy-based products under their own branding.
Financial Performance and Export Footprint
While exact revenue figures are not publicly disclosed, the scale of Lian Taat’s operations and their continuous investment in automation and technology suggest strong financial performance. According to data aggregated from export platforms such as ImportYeti and Volza, Lian Taat has executed over 90 international shipments in the past 24 months, primarily to:
- Singapore
- Indonesia
- Australia
- Hong Kong
- United Arab Emirates
This level of export activity highlights the company’s competitiveness and sustained international demand.
Target Markets
Lian Taat focuses on serving multiple market segments:
- Retail chains and supermarkets
- Hotels, restaurants, and catering (HORECA)
- Vegetarian food distributors
- Ethnic food stores across Asia-Pacific and the Middle East
Their Halal-certified product range makes them especially attractive in predominantly Muslim countries, while their vegan-friendly lines appeal to Western markets.
Capabilities
The company operates a state-of-the-art facility equipped with:
- Automated pressing and drying systems
- Cold storage and logistics management
- R&D lab for recipe development and quality assurance
These in-house capabilities enable Lian Taat to produce over 10 metric tons of soybean-based food products daily, with scalable production tailored for large orders.
Certifications and Compliance
Lian Taat maintains high standards of food safety and quality, substantiated by:
- HALAL Certification by JAKIM
- MeSTI Certification by the Malaysian Ministry of Health
- HACCP-Compliant processing facility
These certifications ensure compliance with domestic and international food safety standards, bolstering confidence among distributors and end-users alike.
Customer Feedback and Market Recognition
The WonderBean brand enjoys significant popularity among local Malaysian consumers for its freshness and taste. Distributors and foodservice clients praise Lian Taat for their:
- Reliable supply chain
- Customization flexibility
- Responsive after-sales service
Their participation in local and international food exhibitions, including FHA Singapore and MIHAS Malaysia, further cements their credibility and global outreach.
Major Achievements
- Exported to over 15 countries and growing
- Developed over 20 unique SKUs in the soy-based food category
- Successfully launched the WonderBean brand across Asia
- Recognized by local business chambers for SME innovation and sustainability
Lian Taat Food Sdn Bhd continues to be a benchmark for excellence in the soy food industry, combining traditional craftsmanship with modern food processing innovation.