Liaoning Hemao Agricultural Union Agricultural Development Co., Ltd., based in Tieling, China, is a specialized manufacturer and exporter of agricultural and functional food products. With a strong focus on integrating traditional Chinese herbal ingredients into innovative snack formats, Hemao has positioned itself at the intersection of nutrition, heritage, and modern food trends. The company operates under the brand name Hemao Zhenmei and continues to scale its product offerings and market reach across Asia and the Middle East.
Core Business and Product Portfolio
Hemao's core competencies lie in agricultural processing, particularly the fusion of medicinal herbs and functional foods into commercially viable snack products. The company offers a diverse array of product categories:
-
Chinese Herbal Medicine
- Schisandra chinensis
- Asarum
- Platycodon grandiflorum
- Clematis chinensis
- Polygonatum sibiricum
-
Dehydrated and Crispy Vegetables
- Lotus root crisps
- Carrot crisps
- Burdock crisps
- Sweet potato crisps
- Purple potato crisps
- Chili ladles
-
Fried Snacks
- Chili Crispy Chips
- Seaweed Crispy Chips
- Lotus root crisps
The company integrates raw herb sourcing, drying, frying, and packaging under one vertically aligned production system.
Specialization and Unique Selling Proposition (USP)
Hemao stands out in the market by blending traditional Chinese medicine (TCM) ingredients with modern snack formats, offering both health benefits and sensory appeal. The key differentiators include:
- Use of nutrient-rich herbs in crispy and fried food applications
- Proprietary low-temperature dehydration and frying technology that retains the natural color and medicinal value of ingredients
- No artificial additives or synthetic preservatives
- Tailored products for both B2B food service and B2C retail segments
Their product concepts resonate well with health-conscious consumers looking for functional snacking options, particularly in the post-pandemic era.
Financial Strength and Export Activity
While Hemao does not disclose its financials publicly, its growing participation in international trade shows and online marketplaces such as the Saudi Food Show signals strong export intentions and sales momentum. Export intelligence tools such as ImportYeti and TradeMo identify:
- Over 60 export transactions in the last two years
- Key export markets include Saudi Arabia, UAE, Thailand, and South Korea
- Significant product interest in Schisandra-based snacks and root vegetable crisps
This demonstrates both capability and consistency in international fulfillment.
Target Market
Hemao targets multiple customer segments:
- Retail health food stores and supermarkets
- Functional snack distributors
- Pharmaceutical and herbal chains looking to diversify into food formats
- Hospitality sectors offering unique snack options
Their product development strategy is aligned with global demand for better-for-you snacks, appealing to demographics across Asia-Pacific, the Middle East, and emerging European markets.
Capabilities
The company owns a modern facility equipped for:
- Raw material processing of herbs and vegetables
- Dehydration and vacuum frying systems
- Air-tight, food-grade packaging technology
- In-house product innovation and formulation teams
These facilities enable mass production without compromising on product safety or nutritional integrity. The operational model supports both high-volume orders and specialized, limited-edition products for seasonal campaigns.
Certifications and Compliance
Hemao adheres to stringent Chinese food safety laws and maintains compliance to export into regulated markets. Their certification framework includes:
- ISO 22000 Food Safety Management System
- HACCP (Hazard Analysis Critical Control Points)
- Halal Certification (applicable to key SKUs)
- Green Agriculture Certification (China)
These ensure consistent quality and eligibility for cross-border trading, particularly with Muslim-majority countries and high-standard import jurisdictions.
Market Recognition and Customer Feedback
While direct consumer testimonials are limited, Hemao has been featured prominently at:
- The Saudi Food Show 2024, where they were highlighted for innovation in functional snacks
- Multiple domestic TCM trade exhibitions in China
Feedback from international distributors highlights their product's unique flavor, natural appeal, and packaging suitability for retail shelves.
Major Achievements
- Developed over 30 unique product SKUs combining TCM herbs with mainstream snack formats
- Successfully penetrated Middle Eastern and Southeast Asian markets
- Earned recognition for contributing to the modernization of Chinese herbal functional foods
- Accelerated R&D pipeline to deliver 5 new SKUs annually
Liaoning Hemao Agricultural Union Agricultural Development Co., Ltd. is fast emerging as a pioneer in the integration of healthful, traditional Chinese ingredients with contemporary snacking formats, capturing the attention of modern consumers seeking both taste and therapeutic value.