Liling Xiangwang Food Manufacturing Co., Ltd. (醴陵湘旺食品制造有限公司) is a specialized manufacturer of food-grade flavoring powders and tea-based ingredients, headquartered in Liling, Hunan Province, China. With a niche focus on natural matcha tea powders and powdered food flavor enhancers, the company supports a variety of clients in the beverage, snack, baking, and instant food sectors across regional markets.
Core Business and Product Portfolio
Xiangwang Food primarily engages in the production of:
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Matcha Tea Powder – Finely milled green tea powder made from selected tea leaves, suitable for use in beverages, baking, confectionery, and health food products. Known for its vibrant color, umami flavor, and health benefits including antioxidants and L-theanine content.
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Powdered Food Flavors – A range of seasonings and flavoring powders formulated to enhance taste in snack foods, instant noodles, sauces, and baked goods. These include savory, sweet, and umami profiles customized for different application needs.
Both product categories are tailored for use by food processing companies and culinary manufacturers requiring consistent flavor and aroma delivery in dry mix applications.
Specialization and Unique Strengths
The company has developed a strong reputation for:
- Tea powder refinement, especially in the processing and milling of matcha for culinary use.
- Customized powdered flavor systems with application-specific solubility and thermal stability.
- Small-batch production flexibility, catering to start-ups, regional food brands, and formulation trials.
Xiangwang emphasizes flavor integrity and natural aroma retention, using spray-drying and low-temperature preservation techniques to retain sensory properties in both tea and flavor powders.
Manufacturing Infrastructure
While the production scale is relatively modest, the company operates a dedicated facility in Liling City equipped with:
- Stone-milling and grading equipment for matcha powder
- Blending and drying lines for powdered flavors
- Packaging units supporting 1kg, 5kg, and bulk formats
- Basic QC lab for testing moisture, microbial content, and particle size distribution
The setup allows for agile production runs and timely order fulfillment for regional distributors and B2B clients.
Market Reach and Distribution
Liling Xiangwang currently serves primarily the domestic Chinese market, especially:
- Regional tea beverage and dessert manufacturers
- Snack food producers in southern China
- Bakery and instant noodle brands
- Local trading companies and ingredient distributors
While international exposure is limited, the product types—particularly matcha—are aligned with growing global interest in natural tea-based and plant-derived ingredients.
The company supports OEM/private label projects, especially for flavored powder blends and tea extract-based product lines.
Capabilities
- Milling and grading of culinary-grade matcha powder
- Blending and flavor matching for custom seasoning powders
- Flexible MOQ for private label projects
- Fast sample turnaround for R&D and product development
- Application support for beverage, snack, and baking industries
Certifications and Compliance
Although no specific certifications are listed publicly, it is likely that the company adheres to:
- GB food safety standards applicable in China
- Internal hygiene control protocols for powder handling
- Ingredient documentation including COA and basic safety data
The focus remains on delivering clean-label, regionally compliant flavoring solutions for industrial food applications.
Industry Recognition and Positioning
- Recognized locally for its authentic matcha powder tailored for foodservice and culinary applications
- Sourced by emerging regional food brands in Hunan and neighboring provinces
- Operates under the direction of Cheng Jun, an industry practitioner with hands-on expertise in formulation and production
Liling Xiangwang Food Manufacturing Co., Ltd. continues to expand within China’s growing processed food ingredients sector, supported by rising demand for clean, functional, and flavorful powdered products tailored for both traditional and modern food applications.