Exhibiting at Thaifex - Anuga Asia 2025

Liming Food Technology (Thailand) Co., Ltd., based in Samut Sakhon, Thailand, is a forward-thinking food manufacturer and exporter recognized for its fusion of Asian flavors with modern snack and bakery formats. Operating under the prominent M&D brand, the company has emerged as a competitive player in the Southeast Asian packaged food industry, known for its high-quality spicy snacks and fusion bakery products.

Core Business and Product Portfolio

Liming Food Technology focuses on developing convenient, shelf-stable snack and bakery solutions that cater to diverse consumer preferences across Asia and beyond. The main product categories include:

• Bakery Products

  • Chicken Floss Mooncakes
  • Soft Bread
  • Assorted Cakes

• Snacks

  • Spicy Latiao Sticks
  • Crispy Konjac Snacks

Each product line is developed to blend taste, nutrition, and shelf stability, with customizable formats for international retail partners and distributors.

Specialization and Unique Selling Proposition (USP)

Liming Food Technology distinguishes itself with:

• Innovative recipe development that combines Chinese snack traditions (like Latiao) with Thai production know-how
• Fusion bakery concepts, such as savory mooncakes filled with meat floss and modern flavorings
• Use of konjac, a plant-based ingredient known for its low-calorie, high-fiber profile
• State-of-the-art processing for textural consistency and hygiene assurance
• Focus on visual branding and shelf appeal for premium positioning

Its M&D brand represents a modern identity targeting younger, trend-conscious consumers who seek unique flavors and cross-cultural culinary experiences.

Export Performance and Market Reach

Backed by a well-organized export strategy, Liming Food Technology has steadily expanded its international presence. According to trade data and brand presence analysis:

• Exported to more than 15 countries, including China, Malaysia, Taiwan, and Singapore
• Over 80 containerized shipments annually
• High growth in Asian diaspora markets and modern trade retail formats
• Partnered with distributors serving supermarkets, convenience stores, and specialty Asian grocers

The company leverages strong logistics partnerships to ensure efficient fulfillment and consistent product availability overseas.

Target Market

Liming targets a broad and dynamic consumer base:

• Retail Distributors in Asian and ASEAN regions
• Convenience store chains and supermarkets
• Online grocery and e-commerce platforms
• Private label clients seeking Asian snack innovation
• Foodservice clients requiring bakery and snack solutions

Products are developed with packaging formats that suit both impulse purchases and take-home consumption, making them highly adaptable in diverse sales environments.

Manufacturing Capabilities

Located in Thailand’s major food processing zone, the company operates a modern production facility equipped with:

• Automated bakery ovens and shaping machinery
• Latiao production lines tailored for high-volume spicy snack production
• Konjac snack extrusion and dehydration systems
• Vacuum packaging and nitrogen flushing technology for product freshness
• Internal QC and R&D departments with sensory testing panels

This infrastructure allows for a production capacity that meets rising international demands while maintaining product consistency and safety.

Certifications and Quality Compliance

Liming Food Technology maintains a high standard of food safety and traceability through the following:

• HACCP (Hazard Analysis and Critical Control Points)
• ISO 22000 Food Safety Management
• Thailand FDA approval
• Halal Certification for select product lines
• Capability to comply with export regulations in ASEAN, Middle East, and China

The facility undergoes regular audits to meet export-grade compliance, assuring global buyers of its manufacturing credibility.

Brand Recognition and Customer Response

The M&D brand is actively promoted through:

• YouTube and Instagram campaigns highlighting product versatility and brand personality
• Participation in regional food expos and innovation trade shows
• Product samplings and taste-testing at retail points across Thailand and China

Customers recognize M&D for its bold flavors, convenient snack formats, and high-quality packaging. In particular, spicy Latiao sticks and chicken floss mooncakes have gained traction among Gen Z and millennial snackers.

Major Achievements

• Developed a unique brand identity (M&D) combining Thai innovation with Chinese snack tradition
• Achieved consistent double-digit growth in snack sales across ASEAN
• Introduced konjac-based products to capture demand for functional, diet-friendly snacks
• Expanded from a local Thai brand to a multi-country export supplier
• Launched an online presence and influencer marketing initiative to build consumer trust and brand loyalty

Liming Food Technology (Thailand) Co., Ltd. continues to elevate the snacking experience through inventive recipes, reliable manufacturing, and strong export capability—cementing its place as a regional leader in the new era of Asian convenience foods.