Liquid Bouquet is an innovative New Zealand-based giftware and lifestyle brand specializing in premium beverage display systems designed to elevate the art of gift-giving and entertaining. Headquartered in Auckland, Liquid Bouquet merges functionality with celebration, offering unique, handcrafted presentation solutions that replace traditional floral bouquets with an array of elegantly arranged beverage bottles. The company has quickly gained recognition for its creativity, craftsmanship, and versatility across both consumer and corporate gifting markets.
Core Business and Brand Concept
Founded by Simon Curtis, Liquid Bouquet was conceived as a distinctive and memorable alternative to conventional gifts. The company transforms popular alcoholic beverages into striking, bouquet-style arrangements using custom-engineered racks, ice buckets, and accessories. Each product is designed to hold and display multiple wine, spirit, or shot bottles in aesthetically pleasing configurations suitable for personal events, corporate gifting, weddings, and celebratory occasions.
Liquid Bouquet operates primarily through its e-commerce platform, enabling global access to its products with a special focus on premium gifting experiences.
Product Portfolio
Liquid Bouquet’s core products include:
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Ice Bucket Bouquet:
- Features a 6L stainless steel ice bucket capable of securely holding up to 12 beverage bottles in a circular arrangement
- Designed for events, birthdays, anniversaries, and festive occasions
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Wine Rack Bouquet:
- Built from sustainably sourced Acacia hardwood, designed to hold 12 bottles with an upward flower-like display pattern
- Popular for wine lovers and formal gifting
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Shot Rack Bouquet:
- A tiered bouquet system for holding 6 shot glasses
- Expandable with extra tiers and glasses, ideal for parties and bar décor
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The Pumped Liquid Bouquet:
- Features illuminated tiers with integrated liquid pumps for dramatic effect
- Frequently used at VIP events and weddings
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Accessories:
- Stainless steel ice buckets, waterproof Bluetooth fairy lights, shot glass sets, love heart stoppers, and tier expansions
Each product is engineered for reusability, easy assembly, and visual appeal, with optional branding and customization available for corporate clients.
Unique Selling Proposition (USP)
Liquid Bouquet’s appeal stems from its fusion of artistry, innovation, and personalization:
- Functional Gifting: Combines aesthetic value with practical use, allowing recipients to enjoy the contents and reuse the structure
- Event-Ready Designs: Products are not only gifts but also centerpieces ideal for weddings, birthdays, corporate events, and promotional campaigns
- Customization: Corporate branding options and personalized product assembly available for B2B clients
- Sustainability Focus: Use of eco-conscious materials like hardwood and stainless steel to create long-lasting, reusable items
Liquid Bouquet is redefining modern gifting by merging experience, design, and utility in a single package.
Market Reach and Customer Segments
- Primary Market: New Zealand
- Growing Markets: Australia, United States, and United Kingdom (via international shipping)
- Customer Segments:
- Event Planners and Hospitality Businesses
- Wedding and Party Supply Retailers
- Gifting and Homeware Consumers
- Corporate Clients (branding and bulk gifting)
The brand serves both direct-to-consumer and B2B markets through its online store and via strategic retail partnerships.
Distribution and E-Commerce
- Sales Platform: https://www.liquidbouquet.com
- Shipping: Nationwide in New Zealand with international delivery options available
- E-Commerce Features:
- Secure payment integrations
- Assembly videos and guides
- Optional gift messages and corporate order forms
The platform is designed for a seamless buying experience with strong visual merchandising and customer service support.
Branding and Digital Engagement
- Instagram (@liquidbouquet): Focuses on lifestyle photography, customer testimonials, and usage inspiration
- Facebook: Used to announce product drops, events, and promotions
- YouTube Channel: Provides assembly guides, product demos, and promotional content
Liquid Bouquet uses visual storytelling to establish emotional connections with customers, emphasizing celebration and creativity.
Manufacturing and Quality Control
- Materials: Premium stainless steel, food-grade acrylic, natural hardwoods
- Design: Engineered in-house in New Zealand with precision for stability and aesthetics
- Quality Assurance: Each unit undergoes hand inspection before shipment to ensure finish and functionality
Major Achievements
- Sold thousands of units across New Zealand and select international markets within two years of launch
- Developed a repeat customer base among corporate clients for bulk gifting and branded merchandise
- Recognized by lifestyle bloggers and influencers for creative gifting innovation
- Featured in New Zealand wedding fairs and promotional events as a top alternative to floral arrangements
Liquid Bouquet continues to lead a category of its own—premium, design-forward beverage arrangements that celebrate life’s special moments with style, surprise, and sophistication.
