Exhibiting at World Tea Expo 2025

Liv’n Spicy is a craft beverage enhancer brand headquartered in Asheville, North Carolina, dedicated to transforming the flavor profiles of cocktails, mocktails, and non-alcoholic drinks with a bold, natural kick. Founded by Liv Bender, the brand is pioneering a new segment in the beverage industry through its signature product: an organic, sugar-free, alcohol-free, and salt-free spicy jalapeño elixir designed to elevate the taste experience across a wide range of drinks.

Core Business and Product Innovation

Liv’n Spicy operates in the rapidly expanding beverage customization space, offering consumers a unique way to enhance their drinks with natural heat and complexity. The brand’s central innovation—the Spicy Jalapeño Cocktail Elixir—is a concentrated infusion made from organic jalapeños and natural flavorings. Unlike typical mixers or syrups, the elixir is designed as a flavor enhancer, giving consumers the flexibility to add a precise level of heat to any beverage.

This approach appeals to both wellness-focused consumers and cocktail enthusiasts looking to control ingredients, flavor, and calories in their drinks.

Product Features and Offerings

• Spicy Jalapeño Cocktail Elixir:

  • Made with organic jalapeño extract
  • Contains no alcohol, sugar, salt, or artificial additives
  • Suitable for cocktails, mocktails, sparkling water, kombucha, or cooking
  • Packaged in a convenient glass bottle with dropper dispenser

• Primary Use Cases:

  • Margarita or Paloma enhancement
  • Spicy mocktails and non-alcoholic drink infusions
  • Spiked teas, lemonades, and functional beverages
  • Culinary uses in marinades and dressings

The product is designed for flexibility and control, allowing consumers to tailor the intensity of heat based on personal preference or occasion.

Unique Selling Proposition (USP)

Liv’n Spicy stands out in the beverage category for the following reasons:

• Natural and Clean Label: 100% organic, with no sugar, alcohol, or artificial flavors
• Micro-Dosing Design: Allows for precise control of flavor intensity
• Multifunctionality: Can be used across beverages, mixers, and culinary applications
• Compact and Travel-Friendly: Small enough to carry in bags or travel kits for on-the-go mixology

This positions Liv’n Spicy as both a functional product and a lifestyle accessory for health-conscious and trend-forward consumers.

Market Reach and Distribution

• Primary Market: United States

• Sales Channels:

  • Official website: https://livnspicy.com
  • Amazon and select online wellness retailers
  • Boutique bars and mixology-focused shops

• Customer Segments:

  • Health-conscious millennials and Gen Z
  • Home bartenders and beverage enthusiasts
  • Non-alcoholic lifestyle consumers
  • Wellness influencers and culinary creatives

The brand has tapped into the growing demand for zero-alcohol and sugar-free beverage options, particularly among younger consumers focused on health and taste balance.

Branding and Digital Strategy

• Social Media Engagement:

  • Instagram: @livnspicy – Showcases recipes, collaborations, and user-generated content
  • Facebook and TikTok: Used to demonstrate use cases, highlight user stories, and build a community around spicy wellness

• Content Strategy:

  • Short-form videos and recipe reels
  • Influencer partnerships in the wellness, cocktail, and food spaces
  • Email newsletters with seasonal pairings and promotions

Liv’n Spicy’s branding emphasizes vibrancy, minimalism, and clean wellness, reflected in both packaging and content.

Product Recognition and User Feedback

• Amazon Ratings: Averaging 4.8 out of 5 stars, with praise for flavor control and versatility

• Customer Reviews: Highlighted for “adding just the right amount of heat” and being “a healthy game-changer in the mixer world”

• Reorder Rate: Estimated to exceed 35% based on repeat customer activity via DTC channels

• Use in Hospitality: Featured in specialty drink menus at boutique bars and non-alcoholic speakeasies in urban wellness markets like Los Angeles, Austin, and Brooklyn

Sustainability and Ethical Practices

• Packaging: Glass bottles with recyclable components
• Ingredients: USDA-certified organic sources
• Manufacturing: Small-batch production in the U.S. with clean supply chain protocols

These practices appeal to environmentally and ethically conscious consumers seeking premium, transparent products.

Media and Marketing Highlights

• Featured in cocktail influencer recipes and zero-proof drink blogs
• Engaged in seasonal campaigns such as “Spice Up Dry January” and “Summer Mocktail Heatwave”
• Partnered with functional beverage brands for co-branded promotions and giveaway campaigns

Major Achievements

• Sold over 50,000+ bottles within the first two years of launch
• Ranked among Amazon’s top emerging beverage enhancers in the spicy/mixer category
• Built a social following of 10K+ engaged followers through organic content
• Developed a growing B2B client base of bars, cafes, and wellness shops

Liv’n Spicy is redefining what it means to “add spice to life” by offering a refined, health-forward, and flavorful solution to modern drink enhancement—one drop at a time.