Spicy Jalapeño Cocktail Elixir: Organic jalapeño-based elixir designed to add a spicy kick to cocktails and mocktails, free from sugar, salt, and alcohol.
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Organic jalapeño-based elixir designed to add a spicy kick to cocktails and mocktails
free from sugar
salt
and alcohol.
Liv’n Spicy is a craft beverage enhancer brand headquartered in Asheville, North Carolina, dedicated to transforming the flavor profiles of cocktails, mocktails, and non-alcoholic drinks with a bold, natural kick. Founded by Liv Bender, the brand is pioneering a new segment in the beverage industry through its signature product: an organic, sugar-free, alcohol-free, and salt-free spicy jalapeño elixir designed to elevate the taste experience across a wide range of drinks.
Core Business and Product Innovation
Liv’n Spicy operates in the rapidly expanding beverage customization space, offering consumers a unique way to enhance their drinks with natural heat and complexity. The brand’s central innovation—the Spicy Jalapeño Cocktail Elixir—is a concentrated infusion made from organic jalapeños and natural flavorings. Unlike typical mixers or syrups, the elixir is designed as a flavor enhancer, giving consumers the flexibility to add a precise level of heat to any beverage.
This approach appeals to both wellness-focused consumers and cocktail enthusiasts looking to control ingredients, flavor, and calories in their drinks.
Product Features and Offerings
Spicy Jalapeño Cocktail Elixir:
Made with organic jalapeño extract
Contains no alcohol, sugar, salt, or artificial additives
Suitable for cocktails, mocktails, sparkling water, kombucha, or cooking
Packaged in a convenient glass bottle with dropper dispenser
Primary Use Cases:
Margarita or Paloma enhancement
Spicy mocktails and non-alcoholic drink infusions
Spiked teas, lemonades, and functional beverages
Culinary uses in marinades and dressings
The product is designed for flexibility and control, allowing consumers to tailor the intensity of heat based on personal preference or occasion.
Unique Selling Proposition (USP)
Liv’n Spicy stands out in the beverage category for the following reasons:
Natural and Clean Label: 100% organic, with no sugar, alcohol, or artificial flavors
Micro-Dosing Design: Allows for precise control of flavor intensity
Multifunctionality: Can be used across beverages, mixers, and culinary applications
Compact and Travel-Friendly: Small enough to carry in bags or travel kits for on-the-go mixology
This positions Liv’n Spicy as both a functional product and a lifestyle accessory for health-conscious and trend-forward consumers.
The brand has tapped into the growing demand for zero-alcohol and sugar-free beverage options, particularly among younger consumers focused on health and taste balance.
Branding and Digital Strategy
Social Media Engagement:
Instagram: @livnspicy – Showcases recipes, collaborations, and user-generated content
Facebook and TikTok: Used to demonstrate use cases, highlight user stories, and build a community around spicy wellness
Content Strategy:
Short-form videos and recipe reels
Influencer partnerships in the wellness, cocktail, and food spaces
Email newsletters with seasonal pairings and promotions
Liv’n Spicy’s branding emphasizes vibrancy, minimalism, and clean wellness, reflected in both packaging and content.
Product Recognition and User Feedback
Amazon Ratings: Averaging 4.8 out of 5 stars, with praise for flavor control and versatility
Customer Reviews: Highlighted for “adding just the right amount of heat” and being “a healthy game-changer in the mixer world”
Reorder Rate: Estimated to exceed 35% based on repeat customer activity via DTC channels
Use in Hospitality: Featured in specialty drink menus at boutique bars and non-alcoholic speakeasies in urban wellness markets like Los Angeles, Austin, and Brooklyn
Sustainability and Ethical Practices
Packaging: Glass bottles with recyclable components
Ingredients: USDA-certified organic sources
Manufacturing: Small-batch production in the U.S. with clean supply chain protocols
These practices appeal to environmentally and ethically conscious consumers seeking premium, transparent products.
Media and Marketing Highlights
Featured in cocktail influencer recipes and zero-proof drink blogs
Engaged in seasonal campaigns such as “Spice Up Dry January” and “Summer Mocktail Heatwave”
Partnered with functional beverage brands for co-branded promotions and giveaway campaigns
Major Achievements
Sold over 50,000+ bottles within the first two years of launch
Ranked among Amazon’s top emerging beverage enhancers in the spicy/mixer category
Built a social following of 10K+ engaged followers through organic content
Developed a growing B2B client base of bars, cafes, and wellness shops
Liv’n Spicy is redefining what it means to “add spice to life” by offering a refined, health-forward, and flavorful solution to modern drink enhancement—one drop at a time.
