Exhibiting at Thaifex - Anuga Asia 2025

Liuzhou Haohuanluo Food Co., Ltd., based in Liuzhou, Guangxi, China, is a market leader in the production and export of river snail rice noodles (Luosifen)—a regional delicacy turned national and international sensation. With advanced manufacturing capabilities, strong branding, and aggressive market outreach, Haohuanluo has grown to become one of the most recognized names in China’s instant food sector.

Company Overview

Founded in 2014, Liuzhou Haohuanluo Food Co., Ltd. capitalized on the rise of Luosifen as a viral food trend to develop a full-scale industrial production system. The company combines traditional craftsmanship with modern food processing and packaging technologies to deliver a consistent, high-quality instant noodle experience to both domestic and international consumers.

Haohuanluo operates under multiple brands, with Haohuanluo and Aisuo leading its domestic and export efforts respectively.

Core Business and Offerings

Haohuanluo offers an extensive variety of instant Luosifen products, designed for both traditionalists and adventurous palates:

River Snail Rice Noodles

• Classic Original Flavor
• Spicy and Stinky Flavor
• Tomato Beef Flavor
• Dry Mixed Luosifen (no soup variant)

Innovative Flavors

• Mala Vegetarian Tripe Flavor
• Mala Taro Flavor
• River Snail Duck Foot Pot

Collaborative/Seasonal Products

• Spicy River Snail Meat Zongzi, in collaboration with Wufangzhai

Each product pack includes rich toppings such as sour bamboo shoots, pickled vegetables, fungus, peanuts, and the company’s signature snail soup base, made from long-simmered river snail broth.

Unique Selling Proposition (USP)

Haohuanluo stands out through:

• Authentic regional identity, originating from Liuzhou—the birthplace of Luosifen
• Standardized soup base formulation derived from proprietary cooking techniques
• Diversified SKUs catering to taste preferences across spice levels, dietary needs, and packaging formats
• Viral marketing success on Chinese social media platforms including Weibo, Douyin (TikTok China), and Bilibili

The company also focuses on high food safety standards, strong visual branding, and active consumer engagement.

Financial and Operational Strength

Haohuanluo’s financial and operational scale is impressive:

• Estimated annual revenue: over RMB 700 million (approx. USD 100 million)
• Operates over 15 production lines with a capacity of 300,000 packs/day
• Manufacturing facility spans 20,000+ square meters
• Workforce: Over 1,200 employees

Backed by investment and strategic brand collaborations, the company has developed a vertically integrated supply chain that includes its own soup base production, packaging, and logistics network.

Export and Shipment Record

According to customs and trade data:

• Haohuanluo exports Luosifen products to 30+ countries, including the United States, Australia, Canada, South Korea, Japan, Singapore, and Germany
• Monthly shipment volumes exceed 120,000 units for international markets
• Products are registered with local food authorities such as FDA (U.S.) and CFIA (Canada)
• Available through online platforms like Amazon, Tmall Global, JD Worldwide, and Asian supermarkets globally

The company participates regularly in trade shows including CIIE, SIAL China, and Canton Fair, expanding its reach to global buyers.

Target Markets

The company targets:

• Overseas Chinese communities and Asian food lovers
• International supermarkets and grocery chains
• E-commerce platforms and online resellers
• Foodservice and Asian specialty restaurants
• Private-label opportunities for cross-border retailers

The company also works with influencers and online campaigns to drive consumer awareness in both Mandarin and English-speaking markets.

Manufacturing and Technical Capabilities

Haohuanluo’s modern facilities include:

• Fully automated soup base extraction equipment
• High-efficiency noodle drying and packaging lines
• QC labs for microbial, chemical, and shelf-life testing
• Modular packaging formats including bowl packs, bag packs, and gift boxes

It also emphasizes cold-chain integration for fresh ingredient variants and custom formulations for export partners.

Certifications and Compliance

The company adheres to international standards, including:

• ISO 22000 Food Safety Management System
• HACCP Certification
• FDA Compliance (U.S. registered)
• Halal Certification for select SKUs
• QS Mark (China Quality and Safety) for all domestic SKUs

Each export shipment includes traceability data, health certificates, and third-party inspection reports when required.

Customer Testimonials

“Haohuanluo’s Luosifen is a game changer—it delivers complex flavors and restaurant-level authenticity in every bowl.”
— Food Blogger, United States

“We’ve stocked many Luosifen brands, but Haohuanluo’s packaging, consistency, and innovation make it a bestseller.”
— Retail Buyer, Korean Supermarket Chain

Key Achievements

• Top 3 brand in China’s Luosifen category by sales volume (2022–2023)
• Partnered with Wufangzhai for the industry-first Luosifen Zongzi
• Reached over 500 million views across social media platforms
• Recognized by the Liuzhou Government as a model enterprise in local specialty exports
• Introduced biodegradable and recyclable packaging options in 2024 to support sustainability goals

Liuzhou Haohuanluo Food Co., Ltd. continues to be a dominant force in the ready-to-eat meal segment, blending regional authenticity with international standards to deliver bold, unforgettable flavors to the world.