Product Offerings
Product Categories:
Seafood, Aquaculture
Products:
Fresh/Frozen Trout: Head-on-Gutted, Head-off-Gutted
Fresh/Frozen Fillets: Trim A--E
Product Gallery:
Longyang Fresh (Qinghai) Co., Ltd. is one of China’s premier inland aquaculture enterprises, specializing in the large-scale farming, processing, and distribution of premium rainbow trout products. Based in Gonghe County within the Hainan Tibetan Autonomous Prefecture in Qinghai Province, the company leverages the pristine glacial waters of the Longyangxia Reservoir on the upper Yellow River to raise trout of exceptional quality, earning recognition across domestic and international markets.
Core Business and Product Offerings
Longyang Fresh’s vertically integrated operations encompass everything from breeding and aquaculture to deep processing and branded retail. Its diverse product portfolio includes:
- Fresh & Frozen Rainbow Trout:
- Head-on, gutted (HOG)
- Head-off, gutted
- Trimmed Trout Fillets:
- Trim grades A to E for export and domestic channels
- Value-Added Products:
- Smoked trout slices
- “Snowy Land” gift box premium trout
- Rainbow trout chilled and frozen series
- Self-service pickup vouchers for e-commerce platforms
These products cater to high-end retailers, e-commerce platforms, catering services, and international buyers across Asia, Europe, and the Middle East.
Aquaculture and Production Capabilities
The company’s operations are based at the Longyangxia Reservoir, which sits at an altitude of over 2,600 meters. This high-altitude, cold-water environment provides ideal growing conditions for rainbow trout, resulting in:
- Slow-grown fish with higher fat content and superior flesh firmness
- Naturally low exposure to pathogens and pollutants
- Excellent omega-3 fatty acid profiles
Longyang Fresh has:
- Over 2,500 cages installed across the reservoir
- Annual production capacity exceeding 30,000 metric tons
- A state-of-the-art GMP-certified processing plant
- Integrated cold chain logistics and real-time traceability systems
Quality Assurance and Certifications
The company places strong emphasis on food safety, sustainability, and traceability. Its operations are certified under:
- HACCP (Hazard Analysis Critical Control Point)
- ISO 22000 Food Safety Management
- ASC (Aquaculture Stewardship Council) Certified Trout (for specific farms)
- Green Food Certification (China)
- Veterinary inspection and export certification approved by GACC (General Administration of Customs of China)
Each product is tagged with a QR-code-based traceability system that provides detailed information about the fish’s origin, feed, harvest, and processing batch.
Market Reach and Export Performance
According to Chinese customs and seafood trade data:
- Longyang Fresh products are exported to over 15 countries, including Russia, the UAE, Saudi Arabia, Japan, and Thailand
- The company exported more than 6,000 metric tons of frozen and fresh trout in 2022
- It maintains strategic partnerships with JD.com, Alibaba’s Hema Fresh, Metro China, and high-end hotels across the country
In addition to B2B exports, the brand has grown its domestic e-commerce channel, offering chilled and frozen trout delivered direct-to-consumer via digital platforms.
Branding and Innovation
The company has launched innovative product lines and marketing strategies including:
- The "Snowy Land" Gift Box Series, targeting high-income urban consumers and corporate gift markets
- Interactive consumer campaigns centered around “Clean Water, Clean Fish” messaging
- Product personalization and pre-portioned fillets for modern retailers and meal kit services
These initiatives have helped the company build a strong brand presence in the premium aquaculture space.
Environmental and Social Responsibility
Longyang Fresh contributes to the sustainable development of the local community and ecology through:
- Environmentally conscious feed management
- Waste treatment and monitoring systems to preserve water quality in Longyangxia Reservoir
- Local employment and training for ethnic minority workers in Qinghai
- Collaboration with research institutes on disease prevention and genetic improvement
The company also participates in national initiatives to promote sustainable inland aquaculture and cold-chain infrastructure development in western China.
Achievements
- Recognized by the China Aquatic Products Processing and Marketing Alliance as one of the top 10 trout processors
- Winner of multiple awards at China Fisheries & Seafood Expo for quality and innovation
- Selected as the designated trout supplier for large-scale catering events and government hospitality functions
- Developed one of China’s largest high-altitude trout aquaculture bases
Longyang Fresh (Qinghai) Co., Ltd. continues to lead China’s inland trout aquaculture industry with its focus on environmental stewardship, modern processing, and global market integration. Positioned as a key player in the rise of premium Chinese seafood exports, the company exemplifies how geographic advantage, technology, and quality control can deliver world-class aquaculture products.