Exhibiting at Thaifex - Anuga Asia 2025

Lor Eak Heng Sek Meas Rice Co., Ltd. is a Cambodia-based rice miller and exporter specializing in premium quality jasmine rice and other long-grain varieties. Headquartered in Phnom Penh, the company has played a pivotal role in Cambodia’s agricultural export sector, emphasizing quality, traceability, and sustainability. Through its flagship brand “Sek Meas,” the company supplies both bulk and packaged rice to international markets.

Core Business and Offerings

Sek Meas Rice operates across the entire value chain of rice production, from sourcing and milling to packaging and global distribution. The company’s product line includes:

• Phka Malis Jasmine Rice: Cambodia’s GI-protected aromatic rice, known for its fragrant aroma and soft texture.
• Long Grain White Rice: Milled rice with low broken content and high cooking yield.
• Medium Grain Rice: Primarily for regional and institutional clients.
• Brown Rice: Whole grain, nutrient-rich varieties for health-conscious markets.
• Broken Rice: Commonly used in breweries, pet food, and processed food industries.

Available in bulk shipments (25kg, 50kg sacks) and retail consumer packs for private label and direct-to-consumer brands.

Specialization and Core USP

Lor Eak Heng Sek Meas Rice Co., Ltd. is recognized for its:

• Expertise in Jasmine Rice (Phka Malis): GI-certified and renowned globally for its purity and sensory attributes.
• Vertically Integrated Operations: Full control over sourcing, milling, grading, and packaging processes.
• State-of-the-Art Milling Technology: Japanese and Thai-origin machinery for de-stoning, whitening, polishing, grading, and color sorting.
• Traceable Supply Chain: Sourced from contract farmers in the rice-rich provinces of Battambang and Kampong Thom.

Financial Performance

While the company is privately held and financials are not publicly disclosed, industry benchmarks and trade data indicate:

• Estimated Annual Revenue (2023): USD 18–22 million
• Annual Milling Capacity: Over 80,000 metric tons of paddy rice
• Export Share: Approximately 90% of total revenue is derived from export markets

Recognized as one of Cambodia’s top 20 rice exporters by the Cambodia Rice Federation (CRF).

Shipment Records

Based on customs and trade database insights:

• Primary Export Destinations: China, France, Poland, Malaysia, Thailand, and the Middle East
• Typical Export Volume: Between 2,000 and 3,000 metric tons per month
• Key Products Exported: Phka Malis jasmine rice (5% broken), white rice (25% broken), and brown rice
• Shipping Logistics: Exports from Sihanoukville Port and Phnom Penh Autonomous Port under FOB and CIF terms

Target Market

Lor Eak Heng Sek Meas targets diverse market segments:

• Retail and Supermarkets: Branded and private label products for Asian grocery and health food channels.
• Importers and Distributors: Wholesale bulk rice for national distribution and repackaging.
• Institutional Buyers: Government tenders, school lunch programs, and aid organizations.
• Health-Focused Brands: Brown rice and low-pesticide rice marketed in organic and clean-label formats.

Capabilities

• Milling Technology: Upgraded Japanese Satake equipment and Thai paddy dryers.
• Packaging Lines: Supports 1kg to 50kg sacks, vacuum sealing, and woven PP bags.
• Storage Facilities: Warehouse capacity exceeding 15,000 MT with moisture and pest control systems.
• Custom Branding: OEM services with multi-language labeling, barcode, and nutritional information compliance.

Certifications and Compliance

• HACCP: Ensures food safety at every stage of production.
• ISO 22000: International food safety management standard.
• Phka Malis GI Certification: Guarantees the geographic origin and purity of Cambodian jasmine rice.
• FDA Registered: Compliant with U.S. import regulations.
• Organic Certification (Selected Lines): For EU and USDA markets (via third-party farms).

All shipments include full traceability documents, phytosanitary certificates, and SGS/BV third-party inspections upon request.

Customer Testimonials

“The Phka Malis rice from Sek Meas is consistently aromatic and clean. It’s become our best-selling jasmine rice SKU.”
— Importer, European Ethnic Food Distributor

“Excellent packaging and professional logistics handling. Their customer service is responsive and multilingual.”
— Purchasing Director, Asian Supermarket Chain, Middle East

Major Achievements

• 2018: Ranked among Cambodia’s top jasmine rice exporters by CRF.
• 2020: Invested in a new rice polishing and grading line, increasing processing precision by 40%.
• 2021: Expanded exports to the Middle East and achieved FDA compliance for the U.S. market.
• 2023: Introduced sustainable sourcing program for contract farmers, aligning with global ESG goals.
• 2024: Launch of retail-focused vacuum-packed Phka Malis for direct consumer channels.

With a firm commitment to quality, sustainability, and international food standards, Lor Eak Heng Sek Meas Rice Co., Ltd. remains a cornerstone of Cambodia’s premium rice export sector.