Exhibiting at FOOD INGREDIENTS CHINA 2025

Lvjie Co., Ltd. (绿杰股份有限公司), based in Yantai, China, is a leading manufacturer in the functional vinegar beverage industry. With a strong focus on health-oriented fermentation technology, Lvjie has positioned itself as a pioneer in the apple vinegar and fruit vinegar segments across the domestic Chinese market and increasingly in international markets.

Core Business and Product Portfolio

Lvjie specializes in the research, development, production, and sales of:

• Apple Vinegar: Traditional brewed apple vinegar made from locally harvested apples.
• Apple Vinegar Beverages: Flavored, ready-to-drink formats targeted at health-conscious consumers.
• Fruit Vinegars: Including grape, hawthorn, and mixed fruit varieties.
• Apple Cider: A fermented fruit beverage blending sweetness and tartness, increasingly popular among younger consumers.

The company’s products are marketed under well-known brands such as:

• Lvjie
• Jianfu (健福)
• Cuxiaoxian (醋小鲜)

These offerings are tailored to address growing consumer interest in digestive health, weight management, and natural ingredients.

Specialisation and Unique Value Proposition

Lvjie stands out in the beverage industry with its specialization in:

• Deep fermentation technology using high-quality apple juice concentrate.
• Non-thermal pasteurization to preserve the bioactive components in vinegar.
• Proprietary brewing methods to enhance flavor profile and nutritional content.
• Custom formulations with added dietary fiber, probiotics, and fruit polyphenols.

The company utilizes sourced apples from Yantai, one of China's most reputable apple-producing regions, ensuring consistent quality and flavor.

Financials and Operational Scale

Though Lvjie Co., Ltd. is a private enterprise, market analysis and corporate filings in regional platforms suggest:

• Annual revenue estimated at over RMB 300 million (~USD 41 million) as of 2022.
• Production capacity exceeding 30,000 tons/year of functional vinegar beverages.
• Sales network covering over 20 provinces and more than 300 cities in China.

Lvjie products are distributed through supermarket chains, convenience stores, e-commerce platforms (JD.com, Tmall, Pinduoduo), and health food stores.

Export and Shipment Activity

Lvjie has expanded its presence into international markets, especially in Asia and the Middle East. Key highlights include:

• Exporting to Japan, Malaysia, and Saudi Arabia under OEM and proprietary brands.
• Participation in SIAL China, Canton Fair, and Foodex Japan, gaining global visibility.
• Initiated cooperation with international distributors in 2021 for private-label vinegar beverage products.

According to import-export databases and trade platforms, Lvjie has recorded increasing year-on-year export volumes since 2019, reflecting its growing overseas footprint.

Certifications and Compliance

The company maintains strict quality control standards and has acquired multiple certifications:

• ISO 22000 Food Safety Management System
• HACCP Certification
• QS Mark (Quality Safety) under Chinese food regulatory framework
• Products tested and validated by SGS and other third-party labs

Lvjie emphasizes transparency and food traceability through its modern ERP-integrated production system.

Target Market

Lvjie primarily targets:

• Health-conscious adult consumers
• Elderly consumers seeking digestive benefits
• Young urban professionals seeking convenient functional beverages
• International markets seeking fermented and natural fruit-based health drinks

The growing interest in gut health and functional drinks among Chinese millennials and Gen Z has fueled demand for products like apple vinegar beverages.

Capabilities and Infrastructure

• Fully automated production lines for vinegar brewing, bottling, and packaging
• Dedicated R&D center in Yantai for new product development
• Cold-chain logistics for nationwide delivery
• Strong e-commerce backend supporting direct-to-consumer sales

The company operates a vertically integrated model from raw material sourcing to finished product distribution, enabling agility and cost control.

Industry Recognition and Awards

Lvjie has received several accolades, including:

• Top Functional Beverage Brand by China Beverage Industry Association
• Green Food Certification from China Green Food Development Center
• Listed among Shandong Province Key Agricultural Industrialization Enterprises

The brand “Cuxiaoxian” has been especially popular among younger demographics due to its vibrant packaging and low-sugar positioning.

Customer Feedback and Endorsements

Customer reviews across e-commerce platforms highlight:

“Great taste and effective digestion aid. I’ve replaced soft drinks with Lvjie apple vinegar.”
— Verified buyer, JD.com

“Cuxiaoxian is light, fruity, and doesn’t feel heavy like traditional vinegar drinks.”
— Tmall Supermarket customer

Major Achievements

• One of China’s earliest commercial producers of fruit vinegar beverages
• Achieved double-digit annual sales growth consistently over the last 5 years
• Developed over 20 SKUs in the fruit vinegar and cider segment
• Successfully transitioned from regional player to a national functional beverage brand

Lvjie Co., Ltd. continues to innovate and expand within the health beverage space, contributing to the development of China’s fermented drinks sector with a strong foundation in research, quality, and consumer trust.