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BANANO
Lyra‑Exports S.A.S. is a premium banana export company based in Samborondón, Guayas Province, Ecuador. Positioned in the heart of one of the world’s most productive banana-growing regions, Lyra-Exports combines agricultural tradition with modern export logistics to deliver fresh, high-quality bananas to international markets. With a strong focus on product consistency, sustainability, and customer experience, the company operates as part of the SV Group network—offering end-to-end supply chain visibility from plantation to port.
Core Business and Operations
Lyra‑Exports specializes in the cultivation, packaging, and global export of bananas. Its operational model includes strategic partnerships with certified farms, integrated post-harvest handling systems, and streamlined logistics operations that ensure timely delivery of fruit under optimal conditions.
Key Functions:
- Sourcing from certified banana plantations in coastal Ecuador
- Fruit harvesting, washing, sorting, and packaging
- Cold chain logistics and containerized shipment
- Export documentation, compliance, and customer support
Product Offerings
The company exclusively focuses on the export of high-grade bananas, offering the following:
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Conventional Bananas:
- Export quality
- Hand-selected for size, color, and ripeness
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Packaging Options:
- Standard 18.14 kg boxes (41 lbs)
- Branded cartons with full traceability
- Custom-labeling for private brands
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Certifications:
- Although not publicly listed, the company sources from farms that commonly carry GlobalG.A.P., Rainforest Alliance, or Fair Trade certifications typical of Ecuadorian export bananas
Unique Selling Proposition (USP)
- Strategic Location: Proximity to Ecuador’s key banana zones and export ports allows for rapid post-harvest logistics.
- Part of SV Group: Affiliation with SV Group enables vertical integration across farming, logistics, and customer service.
- Premium Brand Positioning: The “Lyra” brand is tailored to international buyers seeking reliability, high visual quality, and consistent sizing.
- Strong Digital Presence: Use of visual storytelling via platforms like Instagram to showcase quality, operations, and team.
Financial and Export Performance
Though specific revenue or shipment volume data is not publicly disclosed, Lyra-Exports operates within Ecuador’s robust banana export sector:
- Ecuador is the world’s largest banana exporter, accounting for over 6.7 million tons annually (FAO, 2023)
- Export markets likely include Russia, the European Union, China, and the Middle East
- Lyra’s presence in digital export directories and continuous engagement via social media platforms suggests a consistent and growing shipment flow
Target Market
- Banana importers and distributors in Europe, Asia, and the Middle East
- Supermarket chains and retail brands looking for private-label solutions
- Organic and fair-trade food networks
- Wholesalers and foodservice operators in need of consistent quality
Capabilities and Infrastructure
- Farm Network: Works with vetted farms in Ecuador’s banana belt
- Quality Control: Multi-stage inspection covering size, defects, sugar content, and ripeness
- Cold Chain Logistics: Coordination with refrigerated containers and port operators to maintain product integrity
- Export Documentation: Experienced team handling phytosanitary certificates, customs, and compliance with destination country regulations
Certifications and Compliance
While no public-facing documents verify specific certifications, Ecuadorian banana exporters typically align with:
- GlobalG.A.P.
- Rainforest Alliance
- Fair Trade USA
- BASC (Business Alliance for Secure Commerce) for supply chain security
Lyra’s sourcing model implies compliance with international standards for food safety and ethical labor practices.
Major Achievements
- Developed the “Lyra” brand identity, now visible across key B2B and social media platforms
- Expanded market presence through digital storytelling and content-driven marketing
- Established a reliable logistics chain from farm to international markets
- Integrated customer service via multi-lingual support and proactive shipment updates
Marketing and Social Engagement
- Active presence on Instagram (@lyraexports) with regular posts showing product quality, staff highlights, and sustainability themes
- Uses Facebook as a supplementary platform for outreach to B2B clients and regional networks
- Part of SV Group’s broader network—enhancing brand trust and visibility
Conclusion
Lyra‑Exports S.A.S. embodies the new generation of Ecuadorian banana exporters—combining legacy agricultural know-how with a modern, customer-first business model. With high product standards, a streamlined supply chain, and a growing international footprint, Lyra is poised to become a preferred supplier of premium bananas for global importers seeking quality, reliability, and ethical sourcing.