Exhibiting at Thaifex - Anuga Asia 2025

M & R Distributor Limited Partnership is a Thai-based beverage company specializing in the distribution and export of bird’s nest drinks under the well-known “Bell” brand. Based in Nakhon Ratchasima, Thailand, the company is renowned for its commitment to quality, natural ingredients, and health-oriented beverages that cater to a growing domestic and international wellness market.

Company Overview

• Company Name: M & R Distributor Limited Partnership
• Headquarters: Nakhon Ratchasima, Thailand
• Website: www.bell-thailand.com
• Key Executive: Mr. Surachai Pimprapaiphon
• Primary Brand: Bell
• Industry: Beverage Manufacturing and Distribution

Founded with a clear focus on functional health drinks, the company has successfully built brand equity in Thailand's bird’s nest beverage sector, a premium market segment known for traditional Asian health benefits.

Product Portfolio

Bell Bird’s Nest Drink

• Variants: With Rock Sugar, Ginseng Extract, Collagen-infused
• Formats: Glass bottle (180ml, 200ml), PET options for export
• Key Ingredients: Premium-quality genuine bird’s nest, rock sugar, natural flavorings
• Shelf Life: 18–24 months (UHT processed)

The product is formulated to support skin health, respiratory wellness, and overall vitality, in line with long-held beliefs about bird’s nest in Traditional Chinese Medicine (TCM).

Manufacturing and Quality

Although M & R Distributor outsources aspects of its production to GMP-certified co-manufacturers, it maintains strict oversight on ingredient sourcing and quality control.

• Certifications and Standards:
  • GMP (Good Manufacturing Practice)
  • Thai FDA-compliant labeling
  • Halal Certification (select batches)
  • Third-party laboratory testing for purity and microbiological safety

The company ensures that all batches use real bird’s nest sourced from reputable Thai farms, differentiating its product from artificial flavor alternatives.

Market Reach and Distribution

M & R Distributor Limited Partnership operates across both domestic and export channels:

• Domestic Reach:

  • Distributed through local convenience stores and health product shops
  • Popular in Northeastern and Central Thailand

• Export Markets:

  • Main Regions: China, Hong Kong, Taiwan, Vietnam, Cambodia
  • Secondary Markets: GCC region, Malaysia, and Singapore
  • Annual Export Volume: Estimated over 500,000 bottles/year based on distributor shipment data

• Distribution Channels:

  • Online via health and wellness platforms
  • Asian supermarkets and TCM stores overseas
  • Foodservice distributors specializing in traditional beverages

Unique Selling Proposition (USP)

• Authentic Bird’s Nest: Real bird’s nest ingredient, not synthetic extracts
• No Artificial Preservatives: Clean-label appeal to health-conscious consumers
• Affordable Luxury: Positioned between mass-market and high-premium brands
• Brand Heritage: Strong domestic recognition for the "Bell" logo and packaging

M & R’s Bell drink competes directly with major domestic brands while offering a high-value alternative for export buyers seeking niche wellness SKUs.

Brand Recognition and Customer Feedback

• Product Recall Rate: High among repeat consumers in ASEAN wellness drink segments
• Packaging: Premium glass bottle design with gold cap; tamper-evident seal
• Consumer Reviews: Highlight natural taste, subtle sweetness, and texture of bird’s nest

Though the brand has minimal presence in mainstream media, it has developed loyal customer segments within ethnic and health-conscious communities.

Strategic Outlook and Development Plans

M & R Distributor aims to expand both capacity and brand recognition through the following initiatives:

• Launching new SKUs with collagen and ginseng extracts
• Exploring ASEAN trade exhibitions (e.g., THAIFEX) for distributor partnerships
• Strengthening online sales infrastructure to enable global DTC delivery
• Obtaining additional halal and export-specific certifications (e.g., SFDA China)

The company is also assessing opportunities to co-brand or collaborate with retailers and TCM wellness platforms for curated health packages.

Challenges and Opportunities

• Challenges:

  • Limited digital footprint compared to industry leaders
  • Regulatory hurdles for functional claims in some export markets

• Opportunities:

  • Rising demand for traditional wellness beverages in East Asia and the Middle East
  • Growing trend of bird’s nest as a beauty supplement among Gen Z consumers

Summary

M & R Distributor Limited Partnership is a specialized Thai beverage company that has successfully leveraged traditional health wisdom and quality manufacturing to build the Bell brand. With growing international demand for authentic bird’s nest drinks, M & R stands poised to elevate its position in the functional beverage segment through innovation, certification, and strategic market expansion.