Product Offerings
Products:
Fruit juice drinks: Mango, Orange, Pineapple variants
Flavored fruit beverages: Mango pulp-based soft drinks
Product Gallery:
Maaza Mango Drink
Maaza International Company (L.L.C.), headquartered in Dubai, United Arab Emirates, is a leading beverage company specializing in the production, marketing, and global distribution of fruit-based juice drinks, with a flagship focus on mango beverages. As the brand owner and franchise holder of Maaza in the Middle East, Africa, and select international markets, the company plays a critical role in sustaining Maaza’s legacy as a globally recognized tropical juice brand.
Core Business
Maaza International is dedicated to fruit-based beverage manufacturing, with a strong heritage rooted in mango pulp drinks. The company manages:
- The production and bottling of Maaza products in the GCC region
- Export and franchise operations for neighboring markets
- Ongoing brand development and regional market positioning
Product & Service Offerings
1. Fruit Juice Drinks
- Maaza Mango – Flagship SKU, made from Alphonso mango pulp
- Maaza Orange – Blended orange juice drink
- Maaza Pineapple – Refreshing tropical pineapple beverage
2. Flavored Fruit Beverages
- Mango Soft Drink – Sweetened mango pulp-based drink for impulse consumption
- Multifruit Blends – Seasonal and limited-run tropical fruit medleys
- Fruit Juice Concentrates (B2B and foodservice formats)
3. Distribution & Franchise Services
- Regional brand partnerships
- White-label or joint-venture filling in Africa, South Asia, and the Gulf
- Marketing collateral and POS supply for licensed distributors
Specialization and USP
Maaza International’s core strength lies in its high-consistency mango pulp formulations, making Maaza one of the most recognizable mango drinks in the world. Unique attributes include:
- Use of premium Alphonso mango pulp
- Long shelf-life UHT processing for export viability
- Iconic yellow packaging with brand equity across multiple generations
- Wide reach across ethnic and mainstream FMCG outlets
The Dubai-based entity ensures regional adaptation for GCC palates, packaging formats, and halal food certification compliance.
Financial & Operational Insights
While specific revenue data remains undisclosed due to private ownership, regional FMCG analysts and beverage market reports estimate:
- Estimated Annual Revenue: USD 20–30 million (MENA operations)
- Production Locations: UAE (with regional partnerships in India, Saudi Arabia, and East Africa)
- Sales Channels: Hypermarkets, convenience retail, foodservice, vending, and international exports
Export & Shipment Data
Maaza International coordinates direct exports and franchised bottling operations for a network of licensed operators in over 25 countries.
- Key Markets: UAE, Saudi Arabia, Oman, Egypt, Pakistan, Nigeria, Kenya, and Sri Lanka
- Primary SKUs for Export: Maaza Mango (200ml, 500ml, 1L PET & TetraPak)
- Private Label Support: For select regional distributors under licensing agreements
- Regulatory Compliance: Certified Halal, GCC Food Code compliant, ISO-aligned
Target Markets
- Mass-market retail (Carrefour, Lulu, Panda)
- Ethnic Indian diaspora across MENA
- HORECA and hospitality beverage suppliers
- Duty-free and airline catering
Capabilities
- Franchise Management: End-to-end licensing and quality control programs
- Brand Building: BTL activation campaigns, seasonal promotions, and digital marketing
- Product Innovation: Regional fruit blends and sugar-adjusted formulations
Certifications and Compliance
Maaza International complies with international and regional quality and food safety standards, including:
- UAE Emirates Authority for Standardization and Metrology (ESMA) Certification
- GCC Standardization Organization (GSO) Compliant
- Halal Certification
- HACCP-aligned Production Lines
Customer Testimonials
“Maaza Mango is a high-rotation item in our stores, especially during Ramadan and summer months. The brand is instantly recognizable.” — Zubair Khan, FMCG Category Manager, Carrefour UAE
“As a beverage supplier for airline catering, we prioritize taste and reliability. Maaza meets both with strong shelf life and consistent quality.” — Leila G., Regional Procurement Head, Dnata Catering
Major Achievements
- Over 20 years of uninterrupted brand presence in the UAE and GCC
- Expanded Maaza’s reach to over 25 countries through franchise and export
- Featured in multiple Gulfood exhibitions as a flagship regional beverage brand
- Maintained dominant market share in mango juice category within UAE ethnic beverage segment
With deep roots in tropical fruit heritage and a strategic operational hub in Dubai, Maaza International Company (L.L.C.) continues to deliver one of the world’s most beloved fruit juice brands across emerging and established markets, powered by heritage, taste, and trust.