Exhibiting at Thaifex - Anuga Asia 2025

Founded in 2005 and headquartered in Dandenong South, Melbourne, Made Group (Made Aust Pty Ltd) has evolved into one of Australia's most dynamic and vertically integrated food and beverage manufacturers. With a diverse portfolio of innovative brands and full-scale manufacturing capabilities, Made Group delivers premium, functional, and wellness-oriented beverages to domestic and international markets.

Company Overview

Made Group’s business model spans brand ownership, research & development, manufacturing, and packaging. The group is particularly renowned for its clean-label, low-sugar, and nutritionally enhanced beverages that cater to modern consumer preferences in wellness, performance, and hydration.

As of 2024, the company employs over 300 staff and operates a large-scale production facility that services both its owned brands and private label clients.

Product Portfolio

Made Group operates four primary consumer brands:

1. Cocobella

• Coconut water and coconut yoghurt
• 100% natural, no added sugar, not from concentrate
• Leading coconut water brand in Australia

2. Rokeby Farms

• High-protein smoothies and probiotic yoghurts
• Made using cold-filtration technology
• Popular among fitness and performance consumers

3. Impressed Juices

• Cold-pressed juices using HPP (High Pressure Processing)
• Minimal processing, nutrient-dense, no preservatives
• Distributed in supermarkets and health stores nationwide

4. NutrientWater

• Enhanced water beverages with added vitamins and minerals
• No artificial colours or preservatives
• Positioned in the better-for-you hydration category

Manufacturing and Capabilities

Made Group operates a state-of-the-art facility that enables complete control over the supply chain, including:

• In-house R&D and product formulation
• Cold-fill and HPP production lines
• Aseptic and refrigerated packaging
• Bottling lines for PET and Tetra Pak formats
• Private label and contract manufacturing services

The group produces over 80 million bottles per year, supplying leading Australian grocery retailers, foodservice clients, and global distributors.

Market Position

• Australia: Strong presence in Woolworths, Coles, IGA, and health retailers
• International: Select export partnerships across New Zealand, Southeast Asia, and the Middle East
• E-commerce: Active distribution through Amazon, brand websites, and health platforms

Cocobella and Rokeby Farms are market leaders in their respective categories, with Cocobella holding the No. 1 position in coconut water sales in Australia (as of Nielsen Q4 2023).

Financials and Growth

Although privately held, industry estimates place Made Group’s annual revenue between AUD $100–150 million, driven by consistent double-digit year-over-year growth in the functional beverage segment.

Key factors contributing to revenue growth include:

• Expansion of Rokeby Farms into refrigerated yogurt categories
• Wider distribution of Impressed Juices in Asia-Pacific
• Growth in private label partnerships across supermarkets and airlines

Innovations and Investments

• Cold-filtration dairy technology: Pioneered Rokeby Farms’ ability to retain protein without heat treatment
• HPP Innovation: Among the first in Australia to adopt High Pressure Processing for juice safety and nutrient retention
• Made Studio: In 2023, the company launched an in-house creative and marketing agency, “Made Studio,” to further drive brand storytelling and digital engagement

Sustainability and Compliance

• Sustainable Packaging: Increasing shift to recyclable PET and Tetra Pak solutions
• Renewable Energy: Manufacturing site partially powered by solar
• Low Food Miles: Sourcing local dairy and fruits to reduce carbon footprint
• Certifications:
  • HACCP certified
  • SQF Level 3
  • Dairy Food Safety Victoria approved
  • Accredited for Halal and Kosher production

Target Consumers

• Health-conscious millennials and Gen Z
• Fitness enthusiasts and protein seekers
• Clean-label shoppers
• Families and urban professionals seeking better-for-you options

Customer Testimonials and Brand Recognition

• Cocobella awarded “Product of the Year – Coconut Water” (Consumer Survey of Product Innovation, 2022)
• Rokeby Farms consistently rated 4.5+ stars across Coles and Woolworths online platforms
• “Impressed” juices received positive reviews from dietitians for freshness and ingredient transparency

Strategic Achievements

• Surpassed AUD $500 million cumulative retail sales across all brands since inception
• One of Australia’s first FMCG groups to vertically integrate cold-chain beverage production
• Top 5 most-followed Australian beverage brands on LinkedIn as of 2024
• Selected supplier for Qantas domestic in-flight beverage service

Made Group exemplifies what it means to be a modern beverage manufacturer: innovation-driven, consumer-responsive, and quality-focused. With robust manufacturing infrastructure, market-leading brands, and a clear commitment to health and sustainability, Made Group is strategically positioned for continued expansion across Australia and global markets.