Exhibiting at International Food & Drink Event (IFE) 2025

Made Group, headquartered in Dandenong South, Victoria, Australia, is one of the country's most innovative and fast-growing food and beverage manufacturers. The company operates across multiple verticals including branded consumer products, private label manufacturing, and co-packing services. With a clear focus on health, wellness, and sustainability, Made Group has successfully positioned itself as a category leader in premium beverages and functional dairy.

Core Business and Product Portfolio

Made Group's product ecosystem spans across several high-growth categories:

• Beverages:

  • Cold-Pressed Juices
  • Flavored Milk and Iced Teas
  • Coconut Water (under the Cocobella brand)
  • Enhanced Functional Water (NutrientWater)

• Dairy and Dairy-Alternative Products:

  • Drinking Yoghurts and Smoothies (Rokeby Farms)
  • Probiotic Yoghurts
  • Almond Milk Yoghurt (plant-based)

• Private Label and Co-Manufacturing:

  • Full-service manufacturing for Australian and global retail brands
  • Custom formulation, production, and packaging solutions across multiple beverage formats

Their consumer-facing brands—Cocobella, Rokeby Farms, Impressed, and NutrientWater—are found in major supermarket chains, independent grocers, and cafes across Australia and select export markets.

Specialization and Unique Value Proposition

Made Group stands out for its commitment to:

• Innovation in Functional Nutrition: Products like Rokeby Farms Protein Smoothie and Cocobella Coconut Water are designed to deliver both taste and targeted nutritional benefits.
• Cold-Chain and HPP Processing: The company is a pioneer in High Pressure Processing (HPP) in Australia, which allows for preservative-free beverages with extended shelf life.
• Sustainability Focus: Made Group uses recycled packaging and participates in industry-wide initiatives like the Australian Packaging Covenant (APCO).

Financial Insights

Made Group is privately held and does not publicly disclose full financials, but market insights suggest:

• Estimated annual revenue (2023): Over AUD $100 million
• Employee count: Approximately 250–300 employees across production, R&D, and corporate operations
• Brands like Cocobella and Rokeby Farms are consistently ranked among the top-selling products in their categories within major Australian retailers including Woolworths and Coles.

Manufacturing and Logistics Capabilities

• Facilities: Two state-of-the-art production sites in Victoria with integrated cold-chain logistics
• High-Pressure Processing (HPP): In-house capability, one of few in the country
• Flexible packaging formats: PET bottles, tetra packs, pouches
• In-house R&D: Cross-functional product development team to support both proprietary and partner brands

These capabilities allow Made Group to service both the Australian domestic market and selective export regions in the Asia-Pacific.

Market Presence and Target Segments

Made Group operates across three main segments:

• Retail: National presence in major supermarkets, independent grocers, and convenience stores
• Foodservice: Broad adoption in cafes, gyms, and wellness centers
• Export Markets: Active expansion into Southeast Asia, including Singapore, Malaysia, and Hong Kong

Their products cater to:

• Health-conscious consumers
• Fitness and wellness lifestyle seekers
• Dairy-free and plant-based dietary preferences

Certifications and Compliance

Made Group operates under strict food safety and quality assurance standards, including:

• HACCP Certification
• SQF Level 2 Certification
• APCO Member (Australian Packaging Covenant Organisation)
• All products comply with FSANZ (Food Standards Australia New Zealand) regulations

The company also emphasizes transparency in labeling and participates in national sustainability dialogues to reduce environmental impact.

Customer Testimonials

“Cocobella is hands-down the best coconut water we’ve found on Australian shelves. It tastes authentic and refreshing.”
— Customer Review, Woolworths Online

“Rokeby Farms smoothies have been a game-changer in our on-the-go breakfast range. They're healthy, convenient, and genuinely delicious.”
— Category Buyer, National Retail Chain

Major Achievements

• Cocobella is Australia’s #1-selling coconut water brand as of 2023 retail sales reports
• Rokeby Farms named in Product of the Year 2022 for its Probiotic Yoghurt Drink
• First company in Australia to use HPP technology for commercial juice production
• Multiple collaborations with fitness influencers and nutritionists to promote clean label trends
• Successfully launched Impressed Juices, a cold-pressed line with no added sugar or preservatives, into over 2,000 outlets nationwide

Made Group continues to innovate in the functional food and beverage space, backed by robust infrastructure, a passionate team, and a growing base of loyal consumers and retail partners. Their dynamic brand portfolio and co-manufacturing expertise place them at the forefront of health-forward food innovation in Australia.