Exhibiting at VIV Asia 2025

Makrovit Hayvan Besleme Teknolojileri Sanayi ve Ticaret Anonim Şirketi is a prominent Turkish manufacturer and exporter specializing in animal feed technologies and nutritional solutions. Based in Konya, Turkey, the company delivers a wide portfolio of high-performance products designed to enhance livestock health, productivity, and performance. Makrovit has established itself as a trusted name in the animal nutrition industry by providing science-based formulations, continuous innovation, and client-oriented service.

Core Business

Makrovit operates in the animal feed and nutrition sector with a primary focus on developing and manufacturing premixes, feed additives, and animal health products. The company’s operations revolve around improving animal welfare, optimizing feed efficiency, and supporting sustainable livestock farming practices through targeted nutrition technologies.

Product and Service Offerings

Makrovit offers a robust and diversified range of animal nutrition products tailored to meet the unique requirements of cattle, poultry, and other livestock. Their product lines include:

• Vitamin Premixes:

  • PORTAMIN BEEF: A vitamin premix tailored for beef cattle to enhance muscle development, immunity, and feed efficiency.
  • PORTAMIN DAIRY: Designed for dairy cattle to support lactation performance, udder health, and fertility.

• Mineral Premixes:

  • MAKROPOWER: A mineral supplement engineered to improve bone strength and metabolic efficiency.
  • MAKROSENS: Specialized formulation addressing mineral imbalances and metabolic stress in ruminants.

• Feed Additives:

  • TOXITUT: A toxin binder targeting mycotoxin contamination in animal feed.
  • PORTATOX and MAKROTOX: Broad-spectrum binders enhancing feed safety and improving gut health in livestock.

• Animal Health Products:

  • PORTACURE: Veterinary product focused on digestive and metabolic restoration.
  • PORTAGEM: Gel-based supplement for neonatal animals to enhance immunity and vitality.
  • PORTAJEL: Oral gel providing electrolytes, vitamins, and probiotics for stress recovery and performance support.

Specialization and Core USP

Makrovit specializes in delivering customized animal nutrition solutions, focusing on the interaction between feed quality, animal physiology, and productivity. Its unique selling proposition (USP) lies in its use of high-quality raw materials, scientific formulations, and continuous innovation tailored to specific livestock needs. The company’s ability to blend veterinary expertise with advanced feed technology enables it to develop highly efficient, cost-effective, and results-driven products.

Financials and Shipment Data

Although specific financial data is not publicly disclosed, Makrovit has shown consistent growth in its international presence and product line. The company exports to several countries across the Middle East, Asia, and Eastern Europe. Its growing brand portfolio—featuring trademarks such as PORTA, BULLKES, POTICA, LAPUPPY, LAKITTY, JOOL, and NATUM ON ECOLI—indicates a well-diversified customer base and expanding footprint in both ruminant and companion animal markets.

Target Market

Makrovit's target market includes:

• Commercial Dairy and Beef Farms: Seeking nutrition programs that enhance milk yield, fertility, and carcass quality.
• Feed Manufacturers and Distributors: Interested in integrating vitamin-mineral premixes and performance enhancers into their formulations.
• Veterinary Clinics and Resellers: Needing health supplements and gel therapies for neonatal and stressed animals.
• Export Markets: With growing interest from regions such as MENA, Southeast Asia, and Eastern Europe, Makrovit caters to both bulk buyers and branded product distributors.

Capabilities

Makrovit’s operational strengths are driven by the following capabilities:

• R&D and Product Development: In-house veterinary nutritionists and researchers continuously optimize product formulations based on field trials and scientific studies.
• Manufacturing Infrastructure: Equipped with modern facilities in Konya, ensuring high-quality blending, batch consistency, and traceability.
• Customization: Ability to tailor premixes and additives based on customer-specific nutritional needs and regional livestock practices.
• Quality Assurance: Comprehensive quality control processes from raw material inspection to finished product testing.

Certifications and Compliance Records

Makrovit adheres to national and international feed safety and quality standards. While specific certifications are not publicly listed, the company operates under the regulatory framework of Turkey’s Ministry of Agriculture and Forestry and likely follows HACCP and GMP protocols for feed manufacturing. The brand positioning and export capabilities further reflect compliance with market-specific quality standards.

Customer Testimonials

Though publicly documented testimonials are limited, Makrovit has garnered a strong reputation among regional distributors, veterinarians, and livestock producers for consistent product quality, visible animal performance improvements, and responsive technical support. Repeat business and word-of-mouth recommendations are central to its sustained growth.

Major Achievements

• Diversified Brand Portfolio: Makrovit has built an impressive catalog of registered brands serving various species and nutritional needs.
• International Expansion: With growing exports to several continents, the company is rapidly expanding its global reach.
• Innovative Product Development: Products like PORTAJEL and TOXITUT reflect the company’s proactive approach to solving modern livestock challenges.
• Reputation for Quality: Trusted by producers for effective, research-backed solutions that show real improvements in animal health and farm economics.