Exhibiting at Thaifex - Anuga Asia 2025

Manora Food Industry Co., Ltd. is one of Thailand’s most established manufacturers and exporters of traditional Thai seafood-based snacks. Best known for its flagship “Manora” brand of shrimp chips and seafood crisps, the company has built an international reputation for quality, authenticity, and innovation in the Asian snack food segment since its founding in 1979.

Company Overview

• Company Name: Manora Food Industry Co., Ltd.
• Headquarters: Bangkok Noi, Bangkok, Thailand
• Factory: Samut Sakhon, Thailand
• Website: www.manorafood.com
• Email Contacts: waraporn@manorafood.com, info@manorafood.com
• Phone Numbers: +66-2-882-3080 to 83, +66-3449-0211 to 3
• Key Executive: Mr. Apiwat Wangwiwat
• Primary Brand: Manora
• Industry: Food Manufacturing – Snack Foods, Seafood-Based Crackers

Founded as a family enterprise, Manora Food Industry Co., Ltd. has grown into a mid-sized, export-driven snack manufacturer with a specialized focus on turning native Thai ingredients into globally appealing products.

Product Portfolio

1. Seafood-Based Chips

• Shrimp Chips
• Crab Chips
• Fish Chips

2. Vegetable and Root-Based Crisps

• Taro Chips
• Cassava Crisps
• Pumpkin Chips

All snacks are made using traditional Thai recipes with modern hygienic manufacturing processes. The chips are deep-fried to create a crunchy texture and are available in several flavor variants including spicy, salted, and original.

Manufacturing Capabilities

• Production Facility Location: Samut Sakhon, Thailand
• Processing Capacity: Over 10 metric tons/day across multiple SKUs
• Production Format: Frying, seasoning, vacuum packaging, nitrogen flushing
• Quality Control: In-house lab and batch testing for microbial and chemical compliance

Certifications:

• GMP (Good Manufacturing Practice)
• HACCP
• Halal Certified
• Thai FDA & Export-Grade Licensing
• ISO 9001:2015 for Quality Management Systems

The factory integrates local seafood and root vegetable supply chains, giving Manora control over sourcing, processing, and packaging for complete traceability.

Export Market and Trade Performance

Manora Food Industry has achieved significant penetration in the international snack market, particularly among ethnic Asian consumers and fans of Thai cuisine.

• Top Export Markets:

  • United States
  • Canada
  • Vietnam
  • South Korea
  • Japan
  • Australia

• Annual Export Volume: Over 110 recorded shipments

• Total Export Value: USD 473,000 (from verified trade databases)

• Distribution Channels: Asian grocery chains, supermarkets, online specialty stores, and foodservice distributors

Products are available under the Manora brand or private labels upon request.

Unique Selling Proposition (USP)

• Authentic Thai Recipe: Based on traditional seafood snack recipes dating back decades
• Export-Ready Quality: Long shelf life and packaging suited for tropical and temperate climates
• Certified Production: Meets international standards for food safety and Halal compliance
• Product Diversity: Wide selection of seafood and vegetable-based snack options
• Cultural Relevance: Manora brand is recognized in Thai communities abroad for heritage and authenticity

The company's commitment to maintaining original flavors and textures has earned it loyal consumer bases in diaspora and gourmet snack categories.

Recognition and Industry Participation

• Recipient of the Prime Minister’s Export Award (2024) – Recognized for international brand development and export achievement
• Regular Exhibitor at THAIFEX Anuga Asia and Gulfood Dubai
• Featured in Thai Department of International Trade Promotion Export Directory

These accolades underscore Manora’s role as a strategic SME brand in promoting Thai cuisine through packaged snack exports.

Sustainability and Community Engagement

• Local Farmer Integration: Uses taro, cassava, and pumpkin sourced from smallholder farms in central and eastern Thailand
• Clean Label Initiative: Reduction in preservatives and artificial coloring in new SKUs
• Packaging Improvements: Exploration of recyclable pouches and reduced plastic formats

Manora Food Industry balances commercial performance with a social mission to support local agriculture and environmentally mindful practices.

Strategic Vision and Future Roadmap

• Product Line Extension: Launch of baked chip line and lower-fat variants
• Brand Revamp: Modernized packaging for international shelves and e-commerce
• Market Expansion: Increased distribution focus in Middle East and Europe
• R&D Focus: New seafood-derived snack formats (squid rings, prawn sticks)

By maintaining a core focus on heritage, hygiene, and health-conscious innovation, Manora Food Industry Co., Ltd. continues to represent the best of Thailand’s snack manufacturing capabilities to the global market.