Maraca Fruit Processing Company, based in Ernakulam, India, is a specialized manufacturer and exporter of tropical fruit-based beverages, concentrates, and herbal syrups. With a strong emphasis on natural ingredients and traditional South Indian beverage formulations, the company operates under the brand name “Maraca” and has established a reputation for premium, authentic, and flavorful fruit-based products.
Core Business
The core business of Maraca Fruit Processing Company is centered on the processing, bottling, and distribution of tropical fruit squashes, fruit syrups, and herbal drinks. Utilizing high-quality fruits sourced from Kerala and surrounding regions, Maraca ensures that its products retain freshness, flavor, and nutritional value through careful processing and minimal chemical intervention.
Product and Service Offerings
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Fruit Squashes:
- Passion Fruit Squash
- Guava Squash
- Pineapple Squash
- Lychee Squash
- Grape Squash
- These are made using real fruit pulp and designed for dilution into refreshing drinks.
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Herbal Syrups:
- Nannari Sarbath (Sarsaparilla Syrup): A traditional South Indian summer drink known for its cooling properties and digestive benefits.
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Fruit Concentrates:
- Guava Crush
- Pineapple Concentrate
- Lychee Juice Syrup
- These are used in the production of mocktails, ice creams, and beverages in the HoReCa (Hotel/Restaurant/Café) segment.
All products are made with a commitment to high fruit content, minimal preservatives, and vibrant natural taste, appealing to health-conscious and traditional consumers alike.
Specialization and Core USP
Maraca’s unique selling proposition lies in its authentic and regional flavors, particularly the focus on passion fruit and sarsaparilla-based beverages—two underrepresented categories in mainstream FMCG beverage lines. The company blends traditional recipes with modern food processing to preserve natural taste and nutrition while extending shelf life.
Their regional strength in sourcing and processing tropical fruits gives them an edge in flavor authenticity and consistency.
Financials
While specific revenue figures are not publicly disclosed, Maraca’s growing presence in regional retail and institutional markets, along with export activity, indicates robust growth in the artisanal beverage segment. The company’s expanding distribution footprint and product diversification support consistent year-on-year financial growth.
Shipment Data
Maraca Fruit Processing Company has initiated export shipments primarily to Middle Eastern and Southeast Asian countries, focusing on Indian diaspora markets and natural product retailers. Products like passion fruit squash and nannari syrup have niche appeal among international consumers seeking ethnic and healthy beverages. The company is reported to have completed over 100 export consignments in the past 24 months.
Target Market
Maraca serves a broad consumer and institutional base:
- Retail Consumers seeking authentic, fruit-based beverages with regional roots
- Specialty Grocery Stores catering to traditional and natural drink preferences
- HoReCa Sector (cafés, restaurants, and hotels) using concentrates for beverage preparation
- Export Distributors supplying ethnic and tropical fruit products in the Gulf, UK, and ASEAN markets
Their products are especially appealing in health-conscious and culturally traditional segments.
Capabilities
- In-house fruit processing and bottling plant
- Pasteurization and cold fill technology for high-shelf life without compromising quality
- Product development for regional flavor innovation
- Custom labeling and packaging for B2B clients
- Cold chain and export-ready logistics support
Certifications and Compliance Records
Maraca adheres to:
- FSSAI certification for food safety
- GMP-compliant production processes
- Export documentation in line with GCC and Southeast Asia requirements
- Labeling and packaging standards as per international food safety norms
These certifications ensure product safety and global market readiness.
Customer Testimonials
Retail and HoReCa clients praise Maraca’s fruit squashes and syrups for their authenticity, strong natural flavors, and packaging that appeals to both premium and ethnic market segments. Repeat orders for nannari syrup and passion fruit concentrate highlight the brand’s loyalty base.
Major Achievements
- Developed a full product line of 100% tropical fruit-based squashes and syrups
- Established a strong presence in Kerala and Tamil Nadu through retail networks
- Successfully exported to multiple countries including UAE, Singapore, and Malaysia
- Introduced traditional Indian beverages like Nannari Sarbath into export markets
- Built brand recognition in niche beverage categories with minimal marketing spend
Maraca Fruit Processing Company continues to innovate in India’s tropical beverage sector by reviving traditional drinks with a modern, export-ready twist, delivering natural refreshment rooted in heritage.