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condiments, food ingredients, organic and natural, produce, ready to eat
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Cocoong
Suká
Marbello Enterprises, operating under the brand MEMO Foods PH, is an award-winning food processing company based in Boac, Marinduque, Philippines. The company has gained national recognition for its innovation in coconut-based condiments, particularly its flagship product “Coco-ong”—a unique blend of coconut and fermented fish sauce. With a mission rooted in sustainable agriculture, local empowerment, and product innovation, MEMO Foods has become a model enterprise in the Philippine micro and small enterprise sector.
Company Overview
Founded by Elmer Marbello, a visionary entrepreneur from Marinduque, Marbello Enterprises began as a modest food processing initiative and evolved into a full-fledged agri-processing business under the guidance and support of the Department of Trade and Industry (DTI) and Department of Science and Technology (DOST). The company leverages indigenous ingredients and traditional methods while applying modern food safety standards.
MEMO Foods is FDA-certified and operates with a strong community-based supply chain involving local coconut farmers and producers in Marinduque.
Core Products
MEMO Foods specializes in coconut-based condiments and snacks. Its diverse and growing product portfolio includes:
- Coco-ong
- A combination of coconut and bagoong (fermented fish paste)
- Recognized as a product innovation under DTI's One Town One Product (OTOP) program
- Sawsawan Spiced Coconut Vinegar
- Spiced Coconut Water Vinegar
- Coco Jam Variants
- Flavored coconut jam (e.g., with calamansi, pineapple)
- Activated Charcoal Products
- Garlic Peanuts
- Garlic Chips
All products are made with natural ingredients and without chemical preservatives, appealing to health-conscious consumers and the growing clean-label market segment.
Unique Value Proposition
MEMO Foods PH has built a loyal customer base and brand equity through the following strengths:
- Local Innovation: First-of-its-kind coconut-based bagoong product
- Sustainability: Uses every part of the coconut, reducing waste
- Inclusive Growth: Engages smallholder coconut farmers across Marinduque
- Food Safety & Compliance: Holds FDA License to Operate, DTI and local permits
The Coco-ong condiment has been especially lauded for creating a new culinary niche while promoting regional identity.
Certifications and Compliance
- FDA License to Operate (LTO) for condiment and vinegar manufacturing
- DTI Registered Enterprise under the MSME Development Program
- Sanitary Permit and LGU Accreditation for food production
- OTOP (One Town One Product) Certified for product innovation
These recognitions allow MEMO Foods to supply regional and national distributors and be featured in government-endorsed trade shows.
Production Facilities and Capacity
- Facility Location: Boac, Marinduque
- Processing Capability: Up to 1,500 units/month across multiple SKUs
- Packaging: Food-grade PET and glass jars, with tamper-proof seals
- Labeling: Complies with FDA labeling laws and OTOP branding guidelines
Production is conducted in DOST-assisted kitchens, ensuring hygiene, standardization, and scalability.
Market Reach
MEMO Foods PH has expanded beyond local markets through:
- Provincial Supermarkets and Specialty Stores
- Online Platforms: Facebook commerce and DTI-affiliated e-commerce
- Trade Fair Expos: Regular participant in IFEX, DTI Go Lokal!, and regional food festivals
- Institutional Supply: Sells to caterers and local food hubs
Plans for export are underway, particularly targeting OFW-centric retail stores abroad.
Community and Environmental Impact
- Empowerment: Supports over 30 local producers and resellers
- Waste Utilization: Transforms coconut husk into charcoal-based products
- Women Engagement: Majority of production staff are rural women
The business model exemplifies circular economy principles by utilizing full coconut utility—meat, sap, water, husk, and oil.
Media Recognition and Awards
- Best Product Innovation Awardee at regional MSME summit
- DTI Success Story Feature under Kapatid Mentor Me Program
- Featured in MSME TV and OTOP Digital Magazine
- Invited Speaker for MSME Development in Rural Areas
The company’s founder, Elmer Marbello, is frequently consulted for agri-based entrepreneurial training.
Major Achievements
- Developed Coco-ong, a first-of-its-kind coconut bagoong hybrid
- Increased product range from 2 SKUs to 10+ SKUs in 3 years
- Grew monthly revenue by 200% from 2021 to 2023
- Featured in over 20 government and industry trade events
- Recognized as a leading innovator in Marinduque’s MSME sector
Marbello Enterprises through MEMO Foods PH continues to redefine coconut innovation in the Philippines, combining heritage, sustainability, and community development into every jar it produces.