Exhibiting at Thaifex - Anuga Asia 2025

Mariner Group Co., Ltd., based in Samut Sakhon, Thailand, is a premier seafood snack manufacturer recognized for its flagship brand Chao-Lay. With a strong legacy in seafood processing and a reputation for Thai-style flavor innovation, the company is a leading exporter of dried and crispy seafood snacks, supplying retail and foodservice markets across Asia and beyond.

Core Business and Product Portfolio

Mariner Group’s product line reflects Thailand’s rich culinary heritage, focusing on traditional seafood recipes transformed into modern snack formats. Their offerings include:

• Dried Seafood Snacks:

  • Crumbled Fish with Thai Style Flavor
  • Crispy Sepat Siam Fish
  • Seasoned Fish Tempura
  • Seasoned White Scale Fish

• Seafood Snacks:

  • Crispy Seasoned Shrimp
  • Crispy Seasoned Crab
  • Crispy Seasoned Fish Skin

• OEM Services:

  • Custom seafood snack development
  • Private label packaging solutions
  • Flavor profile customization for regional markets

All products are manufactured using sustainably sourced seafood and enhanced with authentic Thai herbs, spices, and flavorings.

Manufacturing Capabilities

Operating from a purpose-built facility in Samut Sakhon—a key hub for Thailand’s seafood industry—Mariner Group manages production with stringent quality controls:

• Daily production capacity: Estimated 5–8 metric tons of finished snacks
• Drying technologies: Low-temp dehydrators and air circulation systems to preserve nutrients and texture
• Frying & seasoning lines: High-efficiency batch fryers and precision coating systems
• Packaging options: Vacuum-sealed, nitrogen-flushed, and resealable snack pouches

Their vertically integrated operation ensures consistent product quality from raw material selection through to final packaging.

Certifications and Quality Assurance

Mariner Group Co., Ltd. maintains rigorous food safety protocols and meets global standards for export compliance:

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis and Critical Control Points)
• Halal Certification
• Thai FDA Registered
• All packaging and labeling conform to international regulatory norms (including FDA and EU labeling guidelines)

Each batch is subject to microbial, sensory, and shelf-life testing to ensure food safety and consumer satisfaction.

Export Reach and Distribution

Chao-Lay brand snacks are exported to over 15 countries, with strong market presence in:

• Japan
• South Korea
• Taiwan
• China
• Malaysia
• Singapore
• Middle East (UAE, Saudi Arabia)

Distribution channels include:

• Supermarkets and convenience stores
• Asian specialty grocers
• E-commerce platforms
• Airline catering and travel retail

According to trade shipment data and export partner records:

• Annual shipment volume: Approximately 300–400 FCLs
• Top exported SKUs: Crispy Seasoned Shrimp, Fish Tempura Snacks

Brand Positioning: Chao-Lay

Chao-Lay is the company's flagship brand and is widely recognized for:

• Traditional Thai taste profiles
• Clean-label packaging design
• High protein content and snack appeal

The brand is marketed as a healthy indulgence alternative, especially suitable for consumers looking for savory snacks without excessive processing or additives.

Target Market Segments

• Retailers & Supermarkets: Including ethnic food sections in international chains
• HORECA Distributors: Snack supplies for hotels, airlines, and cafes
• OEM Partners: Snack companies seeking seafood-based offerings
• E-commerce Retailers: Targeting Asian expat and health-conscious markets

Chao-Lay’s flexible product formats allow it to appeal to both mainstream snack consumers and specialty food enthusiasts.

Innovation and R&D

Mariner Group maintains an in-house innovation team focused on:

• Developing new seafood snack variants (e.g., wasabi shrimp, Thai basil fish skin)
• Reducing oil content via new frying techniques
• Increasing shelf-life through advanced moisture control and packaging

Collaborations with local universities and Thailand’s Department of Industrial Promotion have helped integrate innovation with traditional seafood practices.

Key Achievements

• Awarded recognition for Best Thai Food Export Brand in the snack category
• Expanded product registration in the Japanese and Korean markets
• Featured at Thaifex Anuga Asia and Seoul Food Expo
• Developed over 50 seafood snack SKUs for private label and contract manufacturing

Mariner Group Co., Ltd. continues to grow as a trusted seafood snack innovator, combining tradition with modern food technology to serve global snack markets under the iconic Chao-Lay brand.