Maruesu (Thailand) Co., Ltd., headquartered in Bangkok, Thailand, is a prominent manufacturer and exporter of premium Japanese-style seafood snacks. As a subsidiary of Maruesu Co., Ltd. (Japan), the company brings decades of Japanese food innovation to the ASEAN market, specializing in dried, roasted, and flavored seafood-based snack products. Leveraging high-quality ingredients, precision processing, and authentic taste profiles, Maruesu Thailand serves both consumer and OEM/private label clients across global markets.
Core Business and Product Portfolio
Maruesu Thailand is known for its wide variety of savory snack products that merge Japanese culinary tradition with modern consumer preferences. The product categories include:
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Seafood Snacks:
- Whole Roasted Swordtip Squid
- Spicy Fish Sticks
- Roast Koaji Horse Mackerel
- Sweet and Sour Squid Arm
- Fried Squid Snack
- Fried Seaweed Snack
- Roasted Iwashi Sardine Slices
- Mentai Mayo Ikaten (pollock roe squid)
- Surume Dried Squid
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Fish-Based Snacks:
- Fish Sticks
- Fish Fry & Potato Snack
- Cheese Ika Dried Squid
- Seasoned Scallop Fringe
- Almond Kozakana Fish
- Crispy Caramel Sardines
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Seaweed Snacks:
- Noriten Tomyum Flavor
- Noriten Classical Taste
- Noriten Seaweed Tempura
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Mixed Snacks:
- Otsumamix (traditional Japanese drinking snack mix)
- Nuts, Seeds, and Fruits Mix
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OEM Services:
- Customized snack formulation and flavoring
- Private-label packaging and compliance support
- Export-ready product development
All products are created with natural seafood ingredients and undergo minimal processing to retain texture, taste, and nutritional value.
Manufacturing and Processing Capabilities
Maruesu Thailand operates a fully integrated manufacturing facility with Japanese-standard food safety systems and automated lines tailored for seafood snack production. Key capabilities include:
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Processing Lines:
- Roasting, drying, and frying stations
- Flavor coating and seasoning systems
- Vacuum and nitrogen packaging lines for freshness
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Production Volume:
- Estimated over 1 million snack packs/month
- Batch-controlled processing for product traceability
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Packaging Options:
- Retail pouches (20–100g)
- Multi-pack sets for club stores
- Bulk foodservice packs
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R&D Facilities:
- In-house development kitchen for flavor testing
- Market-focused product adaptation (e.g., Thai flavors like Tomyum)
Quality Assurance and Certifications
Maruesu (Thailand) maintains rigorous standards of food safety and product quality:
- GMP (Good Manufacturing Practice)
- HACCP Certified
- Halal Certified
- Thai FDA Approved
- Japanese Quality Auditing by parent company Maruesu Japan
Each production batch is subjected to microbiological and allergen screening, ensuring safety and compliance with international import standards.
Market Reach and Distribution
The company exports to more than 15 countries, with strong market presence in:
- Japan (Parent Market)
- South Korea
- Malaysia
- Singapore
- Vietnam
- China
- USA
- Middle East
Sales are supported via:
- International distributors and importers
- Convenience and supermarket chains
- Foodservice channels
- E-commerce platforms
The company also develops customized products for private-label clients in Europe and Asia.
Brand Identity: Maruesu
The Maruesu brand is synonymous with premium Japanese seafood snacks and enjoys high recognition in the Asian market for:
- Authentic taste
- Attractive packaging
- Variety of traditional and modern flavors
The brand’s positioning as both a nostalgic and innovative snack choice has enabled it to appeal across generations.
Product Innovation and Customization
Maruesu (Thailand) excels in:
- Flavor Development: Regional flavors such as Thai Chili, Wasabi, and Mentai Mayo
- Texture Innovations: Crispy, chewy, roasted, and fried options for diverse snack experiences
- Nutritional Customization: Reduced salt, gluten-free, and keto-friendly formats upon request
OEM clients benefit from end-to-end service including flavor selection, shelf-life testing, and labeling compliance.
Target Market Segments
- Retailers and Convenience Stores
- Asian Supermarkets
- Snack Distributors and Importers
- Travel Retail (Airlines and Duty-Free)
- Private Label Snack Brands
Snack products from Maruesu cater to health-conscious, adventurous, and culturally curious consumers looking for seafood-based alternatives to traditional chips and crackers.
Key Achievements
- Launched over 80 SKU variants globally
- Developed customized seafood snacks for major retail chains in Japan and Southeast Asia
- Participated in Thaifex, Food Japan, and Tokyo FOODEX
- Listed in global e-commerce marketplaces such as Amazon Japan and Rakuten
- Created halal-certified seafood snacks for Middle Eastern distribution
Maruesu (Thailand) Co., Ltd. continues to lead with a blend of culinary craftsmanship, food technology, and global market responsiveness, offering seafood snacks that are as nutritious as they are flavorful.
