Maruha Nichiro (Thailand) Co., Ltd., a subsidiary of the global Japanese conglomerate Maruha Nichiro Corporation, operates as a strategic hub in Southeast Asia, focusing on seafood trading, processing, and distribution. Located in Bangkok, Thailand, the company serves as a critical link in the Maruha Nichiro Group’s global supply chain, sourcing, producing, and distributing high-quality seafood and processed food products across Asia and international markets.
Core Business and Product Portfolio
Maruha Nichiro Thailand’s operations encompass both the upstream and downstream segments of the food value chain. Their key product categories include:
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Seafood Products:
- Fresh and frozen fish: Salmon, Tuna, Mackerel, Sardines
- Shellfish: Scallops, Mussels, Clams
- Cephalopods: Squid and Octopus (sourced globally)
- Sashimi-grade products
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Processed Foods:
- Frozen Ready-to-Eat Meals (RTE)
- Canned Seafood (Tuna, Mackerel, Sardines)
- Fish Sausages and Fish Cakes
- Pre-cooked seafood and breaded seafood products
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Health and Functional Foods:
- Omega-3 enriched items
- Nutritional seafood blends
- Supplements derived from marine extracts
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OEM Services:
- Custom food formulation
- Packaging and private label manufacturing for international clients
These offerings align with global consumer trends emphasizing healthy, convenient, and sustainably sourced marine-based foods.
Manufacturing and Supply Chain Integration
Maruha Nichiro Thailand operates within an integrated supply chain that enables control from ocean to table:
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Sourcing:
- Sourced from both Japanese and Southeast Asian fisheries
- Partnerships with ASC- and MSC-certified suppliers
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Processing:
- Outsourced and joint-venture based processing with partner factories in Thailand, Vietnam, and Indonesia
- Compliance with Japanese and international food safety standards
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Distribution:
- Cold chain logistics for perishable exports
- Container consolidation and multi-market distribution
The company ensures traceability and quality control throughout its sourcing and processing ecosystem.
Certifications and Compliance
As part of the Maruha Nichiro Group, the Thailand office adheres to the group’s global quality and safety benchmarks. These include:
- HACCP Certified
- GMP Certified
- ISO 22000
- BRC Compliance (via group factories)
- Halal Certification (for certain products exported to Middle East and ASEAN)
Products are tested and validated according to Japan’s Ministry of Health, European import regulations, and US FDA standards.
Export Markets and Distribution Network
Maruha Nichiro (Thailand) supports the group’s export strategy, contributing to a global logistics network that spans:
- Japan – Headquarters and primary market
- ASEAN – Distribution to Malaysia, Singapore, Vietnam, and the Philippines
- Europe – Canned seafood and sushi ingredients
- United States & Canada – Sashimi-grade and frozen seafood
- China & Taiwan – High-volume frozen seafood trade
The company utilizes multimodal transport systems and bonded warehousing in Bangkok to manage complex international shipments.
Strategic Role and Brand Presence
While Maruha Nichiro (Thailand) itself does not operate as a direct-to-consumer brand, it supports the parent company’s international branding strategy through:
- Wholesale seafood trade under the Maruha Nichiro brand
- Private label manufacturing for large retailers, foodservice, and convenience stores
- Institutional food supply for HORECA (Hotel/Restaurant/Catering) sectors
The Maruha Nichiro name is widely recognized in global seafood markets for reliability, sustainability, and culinary excellence.
Sustainability and Ethical Practices
Maruha Nichiro Group emphasizes environmental and social responsibility, and the Thailand branch aligns with these values:
- Participation in Sustainable Seafood Initiatives (MSC, ASC)
- Reduction of Marine Plastic Waste through improved packaging
- Ethical Labor Practices in accordance with Thai labor laws and Sedex standards
- Supply Chain Transparency via QR-coded traceability for key products
Sustainability is a core operational principle reinforced by stakeholder partnerships and third-party audits.
Target Markets and Client Segments
- Retail Chains: Supermarkets and hypermarkets sourcing seafood products
- Importers & Distributors: Handling frozen and canned seafood imports
- Foodservice Providers: Restaurants, caterers, and meal kit companies
- Private Label Clients: Brands seeking custom seafood and ready meal solutions
- Nutraceutical Companies: Sourcing marine-based health ingredients
Key Achievements
- Integral role in Maruha Nichiro’s annual global seafood sales exceeding ¥900 billion
- Contributed to the supply of over 300,000 metric tons of seafood annually as part of regional operations
- Strategic exporter of sashimi-grade products from ASEAN to Japan and Western markets
- Recognized for operational excellence and compliance by the Japanese Ministry of Agriculture, Forestry, and Fisheries (MAFF)
Maruha Nichiro (Thailand) Co., Ltd. continues to serve as a cornerstone of the Maruha Nichiro Group’s global expansion strategy, balancing innovation, sustainability, and regional expertise to deliver quality marine products to a worldwide customer base.