Product Offerings
Product Categories:
fruits and vegetables
Products:
Fresh Produce: Fruits and Vegetables (wholesale)
Maseera Trading LLC is a Dubai-based wholesale trading company specializing in the import and export of fresh fruits and vegetables. Operating since 1997, the company plays a critical role in the supply chain of the fresh produce industry in the United Arab Emirates and beyond. With a strategic location in the heart of Dubai and long-standing relationships with growers and exporters from across the globe, Maseera Trading has positioned itself as a reliable sourcing and distribution partner for a wide variety of high-quality produce.
Core Business and Product Offerings
Maseera Trading’s core business revolves around the wholesale trade and distribution of fresh fruits and vegetables, serving both the UAE market and neighboring countries in the GCC region. The company sources its produce from several international markets including:
- India
- Iran
- Egypt
- Jordan
- Kenya
- South Africa
- Thailand
- China
- Philippines
- Netherlands
Key product categories handled by the company include:
- Citrus Fruits: Oranges, Lemons, Mandarins
- Tropical Fruits: Bananas, Mangoes, Pineapples
- Stone Fruits: Peaches, Plums, Nectarines
- Berries: Strawberries, Blueberries
- Vegetables: Tomatoes, Onions, Carrots, Potatoes, Capsicum
- Root Crops: Ginger, Garlic, Taro
The company ensures regular supply through its refrigerated logistics capabilities and maintains strict quality control at its warehousing facilities.
Specialization and USP
- Strategic Sourcing: Maseera maintains a consistent procurement pipeline from top agricultural markets to ensure year-round availability of seasonal produce.
- Cold Chain Management: Equipped with in-house refrigerated storage and distribution logistics to maintain freshness from arrival to delivery.
- Flexible Supply Volumes: Caters to supermarkets, retailers, food service, and hospitality sectors with both bulk and customized packaging options.
- Export Capabilities: Actively exports select produce items to regional markets including Oman, Saudi Arabia, and Bahrain.
Financial Overview
As a privately held SME, Maseera Trading LLC does not publish audited financials. However, based on its operational footprint, sourcing scale, and long-standing presence in Dubai’s competitive wholesale market, the company is estimated to handle several thousand tons of produce annually with multimillion-dirham trade volumes.
Estimates based on Dubai Customs and UAE trade directories suggest Maseera’s turnover ranges between AED 15 million to AED 30 million annually, with strong seasonal spikes aligned with Ramadan and festive periods.
Export and Shipment Record
While detailed shipment records are not publicly disclosed, industry sources indicate that Maseera actively exports produce—particularly onions, ginger, and fresh citrus—from the UAE to GCC countries. According to UAE trade intelligence platforms, companies in similar size and operation to Maseera facilitate over 100–200 outbound shipments annually, primarily via road freight and Jebel Ali Port.
Its sourcing network across Asia and Africa enables year-round replenishment and competitive pricing.
Target Market
Maseera Trading primarily serves the following customer segments:
- Retail chains and hypermarkets across the UAE and Oman
- Wholesalers and produce re-exporters
- Hotels, restaurants, and catering firms (HORECA)
- Institutional buyers such as hospitals and school canteens
- Regional produce traders in GCC countries
Its customer acquisition is driven by reputation, timely delivery, and consistent quality assurance.
Capabilities
- Cold Storage Facilities: Temperature-controlled warehouse and handling zones in Dubai.
- Refrigerated Fleet: Fleet of climate-controlled vehicles ensuring last-mile delivery across the UAE.
- Custom Packaging: Options for branded and private label packaging for B2B buyers.
- Multi-country Procurement: Advanced planning for seasonal procurement from various continents.
- Regulatory Compliance: Adheres to UAE’s food safety laws and municipality inspection systems.
Certifications and Compliance
While specific certification details are not disclosed, the company operates under UAE’s regulatory frameworks including:
- Dubai Municipality Food Control Department
- UAE Ministry of Climate Change and Environment (MOCCAE) Import Guidelines
- Compliance with Dubai Central Fruit and Vegetable Market trade protocols
These ensure that all imported and distributed products meet national safety and traceability standards.
Customer Testimonials
“We’ve worked with Maseera for over five years and their consistency is unmatched. Whether it’s a small order or bulk delivery, they’ve always been on time with top quality.”
— Fresh Produce Buyer, Dubai Retail Chain
“Their ability to source off-season products like mangoes and ginger is impressive. Highly dependable partner for our needs.”
— Export Manager, Food Trading Company, Oman
Major Achievements
- Over 25 years of operational excellence in the UAE fresh produce market
- Expanded supplier network to include 10+ countries globally
- Continuous supply partnerships with UAE’s leading food service distributors
- Recognized participant in Dubai’s centralized fresh produce trade ecosystem