Masterasia Marketing Company Ltd., headquartered in Taipei City, Taiwan, is a specialized manufacturer and exporter of functional food ingredients and health-focused nutritional products. Under its flagship brand JoyProtein, the company has developed a comprehensive portfolio of plant-based proteins, nutritional bars, and instant health beverages tailored for active lifestyles and wellness-driven consumers across Asia and international markets.
Core Business
Masterasia focuses on the formulation, manufacturing, and international distribution of functional food ingredients, dietary supplements, and ready-to-consume nutritional products. Their product development emphasizes high-protein, plant-based, and bioactive ingredient integration, designed to support athletic performance, weight management, gut health, and general well-being.
Product and Service Offerings
The company offers a diverse range of B2B and B2C wellness products, which are manufactured to meet stringent quality and nutrition profiles:
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Functional Food Ingredients
- Probiotics (strain-specific)
- Plant-Based Proteins (Pea Protein, Soy Protein Isolate)
- Marine Collagen and Hydrolyzed Fish Collagen
- Turmeric Extracts (Curcumin with enhanced bioavailability)
- Prebiotics (Inulin, FOS)
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Nutrition Bars
- Protein Bars (20g+ protein per bar)
- Energy Bars with complex carbs and MCTs
- Granola Bars with fiber and omega-3s
- Meal Replacement Bars for diet programs
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Protein Powders
- Vegan Pea Protein Powder
- Marine Collagen Powder (sourced from deep-sea fish)
- Custom-blended protein mixes for sports nutrition brands
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Instant Functional Beverages
- High-Protein Soups (collagen-enriched and vegan variants)
- Ready-to-Mix Protein Shakes
- Vegan Series Beverages with no dairy or soy
Products are available for private label partnerships or under the company’s JoyProtein brand, in retail, e-commerce, and wholesale formats.
Specialization and Core USP
Masterasia’s competitive advantage lies in its science-backed formulations, global ingredient sourcing, and multi-format manufacturing capability. The company blends advanced nutrition science with Eastern herbal traditions, offering functional foods that appeal to both modern wellness trends and traditional health principles.
Core USPs include:
- In-house R&D and flavor profiling
- Clinical-grade ingredient sourcing
- Halal and vegetarian certifications
- Custom private label solutions for global health brands
Financials
Masterasia is a privately held enterprise, with financial benchmarks estimated through trade and export data:
- Estimated annual revenue: NT$200–300 million TWD (~USD 6–9 million)
- Export operations contribute over 60% of total revenue
- Significant growth in APAC and Middle Eastern nutraceutical markets over the last 3 years
International Shipments and Export Records
According to global trade intelligence sources:
- Over 900 recorded export shipments from 2019 to 2024
- Export markets include: Singapore, Japan, UAE, Malaysia, Philippines, and Vietnam
- High-demand export products: Pea Protein Powder, Collagen Bars, High-Protein Vegan Soups
- Operates with strategic OEM partners across Southeast Asia and engages in cross-border eCommerce platforms
Target Market
- Health and wellness brands seeking OEM protein and nutritional products
- Retail distributors focused on functional snacks and protein supplements
- Pharmacy chains and wellness boutiques
- Fitness centers and diet meal program providers
- Digital native brands selling on platforms like Shopee, Lazada, Tmall, and Amazon
Capabilities
- Custom R&D and prototyping services for niche dietary formulations
- Automated bar and powder production lines meeting GMP standards
- Packaging flexibility: sachets, tubs, bottles, and individual bars
- Expertise in regulatory compliance for ingredient claims and export labeling
Certifications and Compliance
- GMP (Good Manufacturing Practices)
- HACCP-compliant production lines
- Halal Certified by Taiwan Halal Integrity Development Association
- Lab-tested nutrition profiling and microbiological screening
- Products aligned with Taiwan FDA, ASEAN, and GCC regulations
Customer Testimonials
"Masterasia has been a responsive and knowledgeable partner. Their custom vegan protein blend was a perfect match for our clean-label nutrition brand."
— Founder, Direct-to-Consumer Protein Startup, Singapore
"Their R&D capability and flavor engineering helped us scale a high-protein bar line that meets both taste and compliance standards in our market."
— Product Manager, Functional Food Importer, UAE
Major Achievements
- Launched JoyProtein brand across Taiwan, Vietnam, and Malaysia
- Developed fish collagen powder recognized by nutraceutical buyers in Japan and Korea
- Exhibitor at Food Taipei, Vitafoods Asia, and Thailand Health Expo
- Built B2B partnerships with over 25 international private label clients
- Continuous innovation pipeline featuring adaptogenic snacks and keto products
Masterasia Marketing Company Ltd. continues to bridge advanced nutrition science and consumer wellness trends, delivering purpose-driven functional food solutions for a global health-conscious audience.
