Exhibiting at Thaifex - Anuga Asia 2025

MATSU CO., LTD. is a distinguished Taiwanese manufacturer and exporter of artisanal noodles and specialty food gift sets. Headquartered in Taichung, Taiwan, the company combines traditional Japanese noodle-making craftsmanship with modern production techniques to deliver high-quality products that cater to both domestic and international markets.

Core Business

Founded with the mission to promote authentic Japanese-Taiwanese culinary fusion, MATSU CO., LTD. specializes in handmade noodles, frozen noodle solutions, and curated gift sets. The company is renowned for its hand-pulled noodle varieties, commitment to ingredient purity, and innovative flavor collaborations rooted in regional Taiwanese culture.

Product and Service Offerings

MATSU’s product lineup is segmented into four key categories:

• Handmade Noodles:

  • Hand-pulled Noodles
  • Udon Noodles
  • Somen Noodles

• Frozen Noodles:

  • Individually Quick Frozen (IQF) Udon
  • Thin Udon (suitable for quick-serve and HORECA channels)

• Gift Sets:

  • Yuzu Gift Box
  • Sakura Gift Box
  • Spicy Gift Box

• Collaborative Products:

  • Shizuoka Roasted Tea Noodles (in collaboration with TEA SEVEN)
  • Cultural Temple Gift Box (co-branded with Dajia Jenn Lann Temple)

These products are offered in both consumer-ready retail formats and B2B packaging suitable for foodservice channels.

Specialization and Core USP

MATSU's strength lies in:

• Authenticity and Craftsmanship: Upholding traditional Japanese methods in noodle production with a meticulous hand-pulling process.
• Premium Ingredient Sourcing: Utilizes local Taiwanese wheat and specialty ingredients like Yuzu, roasted tea, and sakura extracts.
• Cultural Co-branding: Products developed in partnership with cultural and regional institutions elevate brand equity and uniqueness.
• Export Readiness: Products are pre-approved for multiple export markets and meet international food safety standards.

Financial Strength

While the company remains privately held and does not publish annual financials, industry trade estimates suggest:

• Annual Turnover: Estimated between $3M–$5M USD
• Revenue Composition:
  • 40% Domestic (Taiwan retail and gifting)
  • 60% Export (Asia-Pacific, US, and European markets)

The company has consistently shown growth in the gifting segment, especially during regional holiday seasons and e-commerce campaigns.

Shipment and Export Data

As per third-party trade intelligence platforms:

• Top Export Markets: Japan, Hong Kong, Singapore, USA, and Australia
• Annual Export Volume: 70–90 containers (20-foot equivalent units)
• Customs Clearance & Compliance: Products conform to FDA (USA), JAS (Japan), and EU food import regulations
• HS Code Usage: Primarily 1902.19 for pasta and noodle-based exports

Their focus on IQF and vacuum-packaging solutions also supports long-distance cold-chain logistics.

Target Market

MATSU serves a broad client base:

• Premium supermarkets and retail outlets
• Specialty Japanese and Asian grocers
• Corporate and cultural gift distributors
• Online gourmet platforms and D2C stores
• Foodservice distributors targeting ramen bars and izakayas

Its collaborative boxes also make it a preferred vendor for culturally themed gifting across Taiwan and abroad.

Capabilities

MATSU’s operational and technical competencies include:

• In-house noodle pulling facility with both manual and semi-automated production lines
• Blast freezing and IQF processing units
• Dedicated gift set assembly and packaging unit
• Custom R&D for flavor development and seasonal launches
• Food safety protocols certified by HACCP and ISO 22000

Certifications and Compliance

MATSU has obtained:

• HACCP Certification (Hazard Analysis Critical Control Point)
• ISO 22000 (Food Safety Management System)
• Taiwan FDA-compliant Registration
• Halal Certification for select SKUs
• Product Traceability & QR Code-enabled packaging

These certifications enable MATSU to navigate high-barrier import markets with confidence.

Customer Testimonials

“Matsuzono’s hand-pulled noodles were a revelation. The texture, taste, and packaging were exceptional. A premium product for our Asian food aisle.”
— Category Buyer, Hong Kong Retail Chain

“Their seasonal Yuzu and Sakura gift boxes became our bestsellers last Lunar New Year. Outstanding presentation and cultural relevance.”
— Taiwan Gifting Distributor

Major Achievements

• Ranked among Taiwan's top 5 premium noodle exporters in the artisanal segment (2023).
• Product collaboration with TEA SEVEN received innovation accolades at the Taiwan Food Expo.
• Annual customer return rate above 80% in Japan and Hong Kong.
• Matsuzono's signature Yuzu Noodles featured on major Taiwanese food shows and culinary channels.
• Completed successful B2C pilot launches via Rakuten and Shopee with high customer satisfaction scores.

MATSU CO., LTD. continues to build on its foundation of tradition, flavor, and cross-cultural innovation, positioning itself as a premium supplier in the global specialty noodle and gift segment.