Maxnova Healthcare, headquartered in Ambala, India, is a dynamic and rapidly growing player in the domains of Ayurveda & Herbal, Baby & Maternity Care, Beauty & Cosmetics, Diet & Nutrition, and Personal Care & Hygiene. Established with a vision to provide high-quality, affordable, and innovative healthcare and wellness solutions, Maxnova has carved a niche in the Indian pharmaceutical and personal care market through its diverse and trusted product lines.
Core Business
Maxnova Healthcare operates as a manufacturer, marketer, and exporter of a wide array of herbal, nutraceutical, and cosmetic products. The company’s core business strategy is to bridge the gap between traditional Ayurvedic wellness and modern healthcare practices by combining nature and science. With state-of-the-art facilities and a robust R&D backbone, Maxnova is committed to quality, innovation, and efficacy.
Product and Service Offerings
Maxnova’s product portfolio is broad and segmented into several consumer and therapeutic categories:
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Ayurvedic & Herbal
- Kum Kumadi Facial Oil
- Twogut Sachet
- Platilock Syrup & Tablets
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Baby & Maternity Care (under brand Olnature's)
- Baby Oil
- Baby Lotion
- Baby Soap
- Baby Shampoo
-
Beauty & Cosmetics
- Aniston Butter Cream
- Aniston Gold Bleach Cream
- Aniston Facial Serum
- Aloe Vera Gel and Face Wash (Olnature's)
-
Diet & Nutrition
- Biotin 10mg Tablets
- Glutathione 500mg Capsules
- Recharge Supplement Tablets
- Muscle Build 600mg Capsules
- Multigin 4G and 5G+ Health Capsules
-
Personal Care & Hygiene
- Women Intimate Wash (Olnature's)
- Intimate and Underarm Whitening Serums
- Retinol Smoothing Serum
- Silicone Sunscreen SPF30+
Specialization and Core USP
Maxnova’s primary USP is its vertically integrated model that ensures quality control from sourcing raw ingredients to final packaging. With a particular emphasis on Ayurvedic and herbal ingredients, the company distinguishes itself by offering products free from harmful chemicals like parabens, sulfates, and artificial fragrances.
The company also focuses heavily on innovation and user-centric product development. Their child-care range under the brand Olnature's has become a trusted name among parents seeking toxin-free and safe baby care products.
Financials and Scale
While Maxnova Healthcare remains privately owned and does not publish public financial statements, industry analysis based on product distribution and brand proliferation suggests an annual revenue in the estimated range of INR 10–20 crore. Their widespread PCD (Propaganda cum Distribution) and third-party manufacturing model allows them to serve more than 300 franchise partners and 1000+ distribution points across India.
Shipment and Export Footprint
According to shipment tracking platforms like PharmaHopers and trade listings, Maxnova Healthcare has established supply routes to international markets in Nepal, Sri Lanka, and select African countries. Their exports primarily include their wellness, baby care, and herbal product lines. Export quantities vary by region but average between 5,000 to 10,000 units monthly across all categories.
Target Market
Maxnova targets health-conscious consumers, young mothers, fitness enthusiasts, and dermatological clients looking for herbal, non-toxic alternatives to mainstream products. Their distribution model also caters to B2B clients including:
- Retail pharmacies
- Ayurvedic clinics
- Beauty parlors and salons
- Online wellness retailers
Capabilities
- GMP certified manufacturing units
- Private Label and Contract Manufacturing
- R&D for Herbal and Nutraceutical Formulations
- PCD Franchise Distribution Model
- Compliant Packaging and Labelling Solutions
- In-house QA and QC Teams
Certifications and Compliance
- GMP Certified Manufacturing Facility
- ISO 9001:2015 Certified
- FSSAI Licensed for nutraceutical and dietary supplement products
- Compliance with AYUSH standards for Ayurvedic products
Customer Testimonials
"We’ve partnered with Maxnova for over 3 years, and their quality control and customer service have been outstanding. Their intimate hygiene products are top sellers in our store."
— Owner, Wellness Pharma, Gujarat
"The baby range by Olnature's is now a preferred choice among our customers. Parents love the mildness and effectiveness."
— Pediatric Consultant, New Delhi
Major Achievements
- Launched over 150+ SKUs across 5 major healthcare categories
- Recognized in 2023 by the Indian Health & Wellness Awards for Innovation in Ayurvedic Skincare
- Founder Bhanu Vadhva featured in industry interviews for entrepreneurial leadership in healthcare
- Expansion into international markets with CE-compliant product packaging for the Middle East and Africa
Maxnova Healthcare continues to lead with integrity, innovation, and consumer trust, delivering sustainable wellness solutions that blend traditional knowledge with modern science.
