Exhibiting at Thaifex - Anuga Asia 2025

Mayfair Food FZ LLC is a prominent confectionery and biscuit manufacturing company based in Ras Al Khaimah, United Arab Emirates. As part of a broader regional manufacturing group, the company is known for its innovation in sweets, biscuits, and OEM/private label production, serving both local and international markets across more than 30 countries.

Core Business

Mayfair Food FZ LLC is dedicated to producing high-quality confectionery and baked goods using advanced technology and strict quality control. With its production infrastructure strategically located in the UAE, the company operates at the intersection of tradition and innovation, delivering consumer-ready products and tailored private label services globally.

Product and Service Offerings

Mayfair’s diverse portfolio includes both branded and private label solutions across two main categories:

• Confectionery:

  • Hard Candies
  • Soft Candies
  • Center-Filled Candies
  • Eclairs
  • Chews
  • Bubble Gums (Bazooka Gum, Tube Gum, Powder Gum)
  • Pectin Jellies

• Biscuits:

  • Basic Plain Biscuits
  • Sandwich Cream Biscuits
  • Crackers
  • Center-Filled Biscuits
  • Chocolate-Coated Biscuits

• OEM/Private Label Services:

  • End-to-end development of custom candy and biscuit products
  • Packaging, branding, and labeling in compliance with international markets
  • Regional formulation adaptation based on customer needs (e.g., halal, sugar-free, pectin-based)

These products are manufactured under Mayfair’s proprietary brands such as “Mayfair,” “Candyland,” and “Baker's Treat,” and are also available for white-label and B2B manufacturing.

Specialization and Core USP

Mayfair’s unique strengths include:

• Full-Scale In-House Manufacturing: Vertical integration from formulation to packaging ensures control over quality and lead time.
• Innovative Formulations: Offers vegan, gelatin-free, sugar-free, and fortified confectionery options.
• Halal-Certified Products: Fully compliant with GCC and other Muslim-majority market standards.
• Flexible Packaging Options: Provides customized solutions for retail packs, multi-packs, vending formats, and seasonal gift packs.
• R&D-Driven Expansion: Continuous innovation in textures and flavors suited for target demographics and geographies.

Financial Strength

Though privately owned, Mayfair Food FZ LLC and its affiliated brands are considered mid-to-large tier players in the MENA snack and confectionery sector:

• Estimated Group Revenue: $20M–$25M USD (2023)
• Export Contribution: Over 65% of total sales
• Investment: Recent facility upgrades and automated production lines have increased capacity by 40% between 2021–2023

The company's ability to service both mass-market and premium segments makes it an agile and financially sound partner in the region.

Shipment and Export Data

Based on trade data and logistics insights:

• Export Markets: GCC countries, South Asia, East Africa, Central Asia, and parts of Europe
• Annual Export Volume: 250+ TEUs (20-foot equivalent containers)
• Top Markets: Saudi Arabia, Iraq, Kenya, Pakistan, and the UK
• HS Codes:
  • 1704.90 (Sugar Confectionery)
  • 1905.31 (Sweet Biscuits)
• Export Certifications: Halal, ISO 22000, and GCC Conformity Mark

Mayfair provides full export documentation and packaging customization for different regional requirements.

Target Market

Mayfair serves a wide range of clients and sectors:

• Supermarket and hypermarket chains
• Wholesale distributors and re-exporters
• E-commerce snack retailers
• Foodservice and vending machine operators
• Seasonal gifting and promotional buyers

Its versatility across candy and baked goods allows it to cater to both B2B and B2C clients in price-sensitive and premium segments.

Capabilities

Mayfair Food FZ LLC operates with modern, high-capacity facilities that include:

• Automated candy molding and wrapping lines
• Biscuit baking tunnels with high throughput
• Chocolate coating and enrobing equipment
• Advanced quality assurance labs
• Multilingual packaging and private label support

With a production capacity exceeding 5 million confectionery units and 1 million biscuit packs per month, Mayfair is equipped to fulfill large-scale orders without compromising quality.

Certifications and Compliance

The company meets international safety and halal standards:

• ISO 22000:2018 Food Safety Management System
• Halal Certification from UAE regulatory bodies
• GMP Compliance
• GSO (Gulf Standards Organization) Certification
• Compliant with EU labelling norms for private label exports

These certifications make Mayfair a reliable partner for global distributors and retailers.

Customer Testimonials

“Mayfair has helped us launch an entire confectionery line under our private label. Their design team and R&D team delivered everything we needed — from flavor to packaging — on time and within budget.”
— Head of Sourcing, FMCG Retailer, Saudi Arabia

“Mayfair’s candy products, especially their gum and soft chews, have performed well in our African markets. Their ability to localize product flavor profiles is impressive.”
— Export Manager, East African Distributor

Major Achievements

• Exported over 300 million confectionery units globally in 2023
• Ranked among the top 5 UAE-based confectionery exporters by volume
• Developed and launched 50+ private label SKUs for clients in 20+ countries
• Recognized as a “Preferred OEM Partner” at Gulfood Manufacturing 2023
• Increased brand footprint in Africa and Central Asia with dedicated country distributors

Mayfair Food FZ LLC continues to innovate and expand its reach in the global snack food sector, blending traditional manufacturing expertise with modern consumer preferences and international compliance standards.